Bob Evans: Cultivating Emotional Loyalty by Making Customers Feel Recognized and Special
Send a text Mark Johnson, CEO of Loyalty360, spoke with Bob Holtcamp, President and CMO at Bob Evans, about leveraging a new AI-driven loyalty-and-offer solution, merging marketing and IT leadership, ...
26 Feb 202423min
Loyalty360 Loyalty Live | Kim Welther, Baesman
Send a text Mark Johnson, CEO of Loyalty360, spoke with Kim Welther, Vice President, CRM & Loyalty for Baesman, about the challenges and opportunities in the year ahead, including defining and measuri...
20 Feb 202414min
Loyalty360 Loyalty Live | Laura Miller and Martha Cohen, Kobie
Send a text Mark Johnson, CEO of Loyalty360, spoke with Laura Miller, SVP of Strategic Services, and Martha Cohen, Vice President, Client Services at Kobie, about leveraging artificial intelligence (A...
13 Feb 202427min
Loyalty360 Loyalty Live | Jill Moser, Mastercard
Send a text Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard, about what will impact loyalty in 2024, how brands should approach building relationships, and w...
6 Feb 202419min
Hooters: Customer Engagement, Brand Partnerships, and the Role of Today’s CMO
Send a text Hooters is a globally iconic, image-based, casual dining restaurant brand founded in 1983 in Clearwater, FL. The company consists of nearly 370 stores in total, which include domestic and ...
5 Feb 202424min
Loyalty360 Loyalty Live | Don Smith, Brierley – Capillary
Send a text Mark Johnson, CEO of Loyalty360, spoke with Don Smith, EVP, Chief Consulting Officer at Brierley, about defining and measuring success, trends Brierley notes for 2024, and what generative ...
30 Jan 202431min
Loyalty360 Loyalty Live | Tom Madden and Katie Berndt, Phaedon
Send a text Mark Johnson, CEO of Loyalty360, spoke with Tom Madden, Executive Vice President, and Katie Berndt, Vice President, at Phaedon, about expected trends in 2024, challenges and opportunities ...
23 Jan 202431min
Loyalty360 Loyalty Live | Manoj Agarwal, Xoxoday
Send a text In today’s commercial landscape, fostering customer loyalty requires more than discounts and rewards. Brands must also deliver personalized experiences to engage and delight customers alon...
16 Jan 202421min
