Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Changing the Direction of Banking: A Q&A with LendingClub® on Personalization and Delivering Customer-Centric Benefits

Send a text LendingClub® was founded in two unlikely ways. First, it began during the Great Recession of 2007, when banks were not issuing loans because of the economic climate. Second, it started as a Facebook app connecting users with personal lenders. But its model disrupted the personal loan industry. At a time when banks were looking out for their own interests, LendingClub® was working to take care of its members. The company focuses its efforts on developing financial health in i...

Episoder(511)

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

Personalized Care: How Ulta Beauty Uses Its Ultamate Rewards® Program to Build Emotional Loyalty

Send a text Mark Johnson, CEO of Loyalty360, spoke with Jessie Rosenberg, Loyalty Strategic Partnerships Manager for Ulta Beauty about the history of Ultamate Rewards®, its customer loyalty strategy, ...

29 Mar 202318min

Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity

Loyalty360 Loyalty Live | Eileen Peacock and Aidan Lundy, Tenerity

Send a text Loyalty360's Mark Johnson interviews Eileen Peacock and Aidan Lundy, Tenerity, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

28 Mar 202322min

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

A Touch of Madness in the Customer Experience: How Moosejaw Creates Value for Customers Through Exceptional Service

Send a text Mark Johnson, CEO of Loyalty360, spoke with Eoin Comerford, CEO of Moosejaw, about the brand’s customer loyalty initiatives, how it redesigned its customer service to improve the customer ...

27 Mar 202328min

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Ulta Beauty at the 2023 Loyalty Expo: How to Develop Successful Loyalty Partnerships

Send a text As brands seek to provide more one-to-one personalization and meaningful value for loyal guests, many look to leverage partnerships with companies that are relevant to guests’ wants and ne...

21 Mar 20232min

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Know Your Customers: How Yesway Creates Meaningful Value through First-Party Data

Send a text Since its beginning in 2015, Yesway has focused on collecting and understanding first-party customer data. The brand focuses on building relationships with its customers through in-store i...

20 Mar 202325min

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Adjusting to Customer and Market Changes: The Impact of Customer Data on Customer Loyalty Strategies

Send a text Mark Johnson, CEO of Loyalty360, spoke with Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc., about the brand’s customer loyalty efforts, how it collects a...

17 Mar 202325min

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Crowdsourcing Loyalty: How David’s Bridal Creates Value for Customers in Low-Frequency Industries

Send a text Mark Johnson, CEO of Loyalty360, spoke with Kelly Cook, Chief Marketing & IT Officer for David’s Bridal, about the development and expansion of the Diamond Loyalty program, her experience ...

15 Mar 202330min

Loyalty360 Loyalty Live | Don Smith, Brierley

Loyalty360 Loyalty Live | Don Smith, Brierley

Send a text Loyalty360's Mark Johnson interviews Don Smith, Brierley, to discuss the trends in customer loyalty and customer experience, and the changing industry landscape.

14 Mar 202330min

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