#537: Leaders in Customer Loyalty: Supplier Voices | Why Group O Thinks Loyalty Programs Should be Built to Pivot Quickly
Send us Fan Mail When Paul Flemr is asked about the advice that he would give brands looking to improve their customer loyalty experience strategy, the Senior Vice President of Incentive Marketing Sol...
28 Jul 24min
#536: Leaders in Customer Loyalty: Brand Stories | How SIXT Has Used AI to Put Personalization at the Core of its Loyalty Program
Send us Fan Mail With more than 30 years of experience in the travel industry—including five years as CFO of Hertz and another five as CFO of Hilton Worldwide—Tom Kennedy brings a deep understanding o...
23 Jul 43min
#535: Leaders in Customer Loyalty: Supplier Voices | As Loyalty Programs Go Digital, MTL Card Still Sees Physical Cards as an Important Customer Engagement Tool
Send us Fan Mail Brands have understandably been focused for years now on improving the digital experience of their loyalty programs by launching or redesigning their apps, recognizing how much custom...
21 Jul 16min
#534: Leaders in Customer Loyalty: Brand Stories | How Scene+ Curates its Loyalty Ecosystem to Fit Member Needs
Send us Fan Mail When Candice Troupe, the Senior Vice President of Marketing & Partnerships at Scene+, assesses the loyalty space in Canada, one word comes to mind: crowded. She notes that the average...
16 Jul 38min
#533: Leaders in Customer Loyalty: Brand Stories | How Food Lion is Evolving Without Sacrificing Emotional Loyalty
Send us Fan Mail Before Nicole Hulstein began her role as Loyalty Campaign Development Manager at Food Lion, she worked in category management for the grocery chain, primarily focused on produce. And ...
9 Jul 19min
#532: Leaders in Customer Loyalty: Supplier Voices | AI Has Created an Inflection Point for Loyalty. Are Brands Ready for it?
Send us Fan Mail Platforms such as Spotify, Amazon, and Netflix have not only innovated how people consume music, shop for everyday items, and watch movies and television—they have also permanently tr...
7 Jul 26min
#531: Leaders in Customer Loyalty: Brand Stories | How SECU Built Trust With its Members Before Launching its Loyalty Program
Send us Fan Mail For most financial institutions, launching a new rewards credit card means explaining the benefits to customers. For the North Carolina State Employees’ Credit Union (SECU), it meant ...
25 Jun 21min
#530: Leaders in Customer Loyalty: Brand Stories | ButcherBox’s Customer-Obsessed Values Are Driving its Loyalty Program
Send us Fan Mail When Reba Hatcher, Chief Commercial Officer for ButcherBox, looks back on the origins of her company’s loyalty program, she sees it being driven in part by the fact that she’s a self-...
18 Jun 20min
