Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

Lowe’s Home Improvement: A Tiered Rewards Program Designed To Engage DIYers and Attract Millennials

Send us a text From its humble beginnings as a hardware store in a small North Carolina town, Lowe’s grew to become one of the largest home improvement retailers in the world. The company counts nearly 300K associates, encompassing 1,700+ home improvement and outlet stores in the U.S. With more than 16M customer transactions every week, the brand celebrated $86.4B in 2023. Mark Johnson, CEO of Loyalty360, spoke with Amanda Bailey, VP of Customer Marketing and Loyalty at Lowe’s, about buildi...

Episoder(507)

Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

Leaders in Customer Loyalty: Brand Story | A Century of the Crave: White Castle's Recipe for Retaining Loyal Fans for 105 Years

Send us a text White Castle’s loyal fan base has kept America’s “first fast-food hamburger chain” in business for nearly 105 years. What makes this brand still appeal to consumers and continue to expa...

8 Jan 26min

Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026

Leaders in Customer Loyalty: Industry Voices | Inside Kobie’s Perspective on the Forces Shaping Loyalty in 2026

Send us a text As brands look ahead to 2026, loyalty programs are evolving beyond transactions toward deeper emotional connection, relevance, and trust. Shifting consumer expectations and broader unce...

6 Jan 26min

#497: Leaders in Customer Loyalty: Brand Stories | Teriyaki Madness: Driving National Growth Using Tech, Flavor, and Fun!

#497: Leaders in Customer Loyalty: Brand Stories | Teriyaki Madness: Driving National Growth Using Tech, Flavor, and Fun!

Send us a text Known for its irreverent attitude, unstoppable energy, and Seattle-style teriyaki bowls, Teriyaki Madness has always taken its food, but never itself, seriously. Founded in 2003 by frie...

18 Des 202534min

#496: Leaders in Customer Loyalty: Industry Voices | Blings: Putting the Personal into Loyalty Programs

#496: Leaders in Customer Loyalty: Industry Voices | Blings: Putting the Personal into Loyalty Programs

Send us a text Blings, a global company headquartered in New York, New York, is using patented AI-powered MP5 technology to help companies create personalized, interactive videos that connect with cus...

16 Des 202533min

#495: Leaders in Customer Loyalty: Brand Stories | Baked-In Loyalty: Toppers Pizza’s Recipe for Connection and Growth

#495: Leaders in Customer Loyalty: Brand Stories | Baked-In Loyalty: Toppers Pizza’s Recipe for Connection and Growth

Send us a text For more than 30 years, Toppers Pizza has gone beyond crafting inventive, high-quality pizzas to delivering an experience that keeps guests coming back time and time again. With 60 stor...

11 Des 202550min

#494: Leaders in Customer Loyalty: Industry Voices | Collinson International Creates Enhanced Customer Lounge Experiences for Today’s Travelers

#494: Leaders in Customer Loyalty: Industry Voices | Collinson International Creates Enhanced Customer Lounge Experiences for Today’s Travelers

Send us a text Collinson International, a privately-owned provider of global travel and customer loyalty programs, doesn’t offer your run-of-the-mill airport experience. Instead of being squeezed in p...

9 Des 202525min

#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything

#493: Leaders in Customer Loyalty: Brand Stories | Wings and Rings: Loyalty is Everything

Send us a text Families searching for a relaxed, local restaurant to enjoy good food at a reasonable price, and avid sports fans looking for a place to munch on chicken wings while catching the latest...

4 Des 202536min

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

#492: Leaders in Customer Loyalty: Industry Voices | The New Incentive Landscape: Maritz's Collections Motivate Members

Send us a text Loyalty360 spoke with Mike Donini, Senior Buyer at Maritz, one of the largest full-service incentive and loyalty partners in North America. Maritz began in 1894 as a family-run wholesa...

2 Des 202525min

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