#28 Don’t Aim for Sale or Profits but Happiness: Funabashiya, 200 yo Kuzumochi Maker’s Success on SNS
Japan Unboxed26 Feb 2021

#28 Don’t Aim for Sale or Profits but Happiness: Funabashiya, 200 yo Kuzumochi Maker’s Success on SNS

Funabashiya, a traditional confectionary store in Kameido, Tokyo, with a history dating back to 1805. Its signature dish, "kuzumochi," has been loved by historical story writers such as Akutagawa Ryunosuke or Nagai Kafu, and an influential samurai in Japanese history who led the Meiji Restoration,SaigoTakamori. This "long-established" Japanese confectionary store is now attracting attention from young people. The reason for this is their culture to place young people as the main players and innovation just like a venture company. They are also very creative in their marketing. Even though it is a well-established company, it is actively using SNS such as Twitter and Facebook to increase brand awareness among young people. Let’s see if their SNS strategy can reveal some trick to bring new breath in the traditional confectionery industry. https://news.goo.ne.jp/article/phpbiz/bizskills/phpbiz-20210222123153861.html

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Episoder(62)

What is MIRIN? Do you need it?

What is MIRIN? Do you need it?

What is Mirin? Once you know this secret ingredient in Japanese cuisine, you won’t cook without it. Please visit our website to explore more insight on Japan at www.japanunboxed.com !

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Passion Is What Made A Recovery Possible For A Local Logistics Company [Kazuo Inamori's Teachings]

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Original article for this quote: https://bizhint.jp/report/841348

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#61 To Realize the World That People Can Walk At Age 100

#61 To Realize the World That People Can Walk At Age 100

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#60 A Woman Who Tossed Up A Super Local Supermarket to A Stardom

#60 A Woman Who Tossed Up A Super Local Supermarket to A Stardom

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#59 Bento Should Be Eaten Cold. Why?

#59 Bento Should Be Eaten Cold. Why?

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#58 Her Dream Was to Run A Wholesale Fish Market with Her Father, and DX

#58 Her Dream Was to Run A Wholesale Fish Market with Her Father, and DX

In English, there is a saying such as “Like father, Like Son” but there are daughters who believe that phrase is for themselves. Ms. Mori Asana must be feeling the same way as she took up responsibi...

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#57 Proved Success of Diversity at Supplier for Formula One

#57 Proved Success of Diversity at Supplier for Formula One

There is a conception widely believed outside Japan that Japan is the worst place for foreigners to work because of lack of diversity. There is a company in Iruma City, Saitama that has hired 10% of e...

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#56 Out With HO-REN-SO And In With ZASSO, Says Sonic Garden CEO

#56 Out With HO-REN-SO And In With ZASSO, Says Sonic Garden CEO

One of the key concepts of communication when you work at Japanese company is called “HOU REN SOU”.  HO is short for HOKOKU is to report, REN is short for RENRAKU is to let others know, SOU is short f...

20 Jun 202113min

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