#404: Interview with Michelle DeVore: Launching the Supercuts Reward Program
Send us Fan Mail Designing an enterprise-level loyalty program from scratch is challenging on its own, but doing so for a large franchise organization like Supercuts—spanning 1,900 locations with over...
18 Nov 202424min
#403: Loyalty360 Loyalty Live | Monique De La Rosa, Ansira
Send us Fan Mail Artificial intelligence (AI) and Machine Learning (ML) continue to be top of mind as marketers are leveraging AI and ML in a variety of ways to improve their customer loyalty programs...
12 Nov 202415min
#402: Piada Italian Street Food Upgrades Customer Experience with Revamped Loyalty Program and Digital Ordering
Send us Fan Mail The philosophy “the customer is always right” drives many marketers to value client, patron, and guest feedback. Piada Italian Street Food, known for its fresh Italian-inspired men...
23 Okt 202422min
#401: Royal Bank of Canada: Forming Strategic Partnerships and Receiving Recognition for Customer Loyalty Efforts
Send us Fan Mail When a large financial institution decides to enhance the construction of its customer loyalty program, it can be challenging. Yet repositioning a program in a highly competitive Cana...
16 Okt 202411min
#400: Loyalty360 Loyalty Live | Todd Hedberg, The Lacek Group
Send us Fan Mail Founded in 1993, The Lacek Group designs, builds, and maintains loyalty programs for top brands across the globe. As part of the Ogilvy network, the Lacek team converts disconnected t...
15 Okt 202424min
#399: Church’s Texas Chicken: Launching the REAL REWARDS Program and Developing a True Omnichannel Experience
Send us Fan Mail Inspired by its San Antonio roots, Church’s Texas Chicken® has served flavorful fried chicken for over 72 years. Founded by George W. Church in a location across the street from the i...
9 Okt 202416min
#398: Loyalty360 Loyalty Live | Caitlin Watson and David Shaw, WillowTree
Send us Fan Mail Founded in 2008, WillowTree was built on a heritage of mobile applications. While the company still engages in much of that work, it’s grown into other areas in support of brands, inc...
8 Okt 202422min
#397: Carter’s: Engaging the Next Generation of Customers with Creative Campaigns and Conversations
Send us Fan Mail Founded by William Carter, children’s apparel retailer Carter’s is nearly a 165-year-old company that helps parents navigate parenthood. Today, the company operates more than 1,000 st...
7 Okt 202423min
