697 | AI Overview Optimization w/ Garrett Sussman

Cookie Monster Sorrows Happy New Year, folks! Kick-off 2024 the right way, and get up to date on all the latest SEO and marketing news you missed during the time off. Kicking things off, Facebook is ...

5 Jan 202439min

Buckle up, EDGE fans! Erin, Jacob, and Mordy crash onto the scene with the last EDGE of the Web episode of 2024, Episode 650. Mordy, please….can we keep Erin's mother-in-law out of this already? On th...

28 Des 202341min

Welcome back to the EDGE! Retail Media expert, Elizabeth Marsten, is back for her second segment this time to talk about the impact data has on the retail marketing and e-commerce industry. Elizabeth...

21 Des 202339min

A four-time guest of the EDGE and VP of commerce strategic services at Tinuiti, Elizabeth Marsten, joins the show this week to explore the profound landscape of retail media network marketing. Elizabe...

18 Des 202340min

Rock, Paper, Scissors - Shoot! Listen in as we're joined by Crystal Carter, head of communications at Wix, to discuss the world of SEO and digital marketing, focusing on Google's latest AI model, Gemi...

14 Des 202336min

Are you struggling to fully grasp Google Analytics 4? This week we welcome back founding partner at Kick Point, Dana DiTomaso, for her second interview segment to reveal how you can best optimize GA4 ...

9 Des 202346min

Welcome back to News from the EDGE! Host Erin Sparks was out this week, so the pivot man Mordy Oberstein, and 3D-printer extraordinaire Jacob Mann took the reins. The northerners prevail as Google agr...

6 Des 202332min

This week, we welcome Dana DiTomaso to the show for her long-awaited return to the EDGE. Dana is a marketing partner at Kick Point, working to help clients grow businesses by making digital marketing ...

2 Des 202339min