#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

Send us Fan Mail In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. The brand now counts two decades of serving up delicious cookies to customers, with nearly 300 stores across the U.S. and a couple in the ...

Episoder(523)

Overstock Listens to Way Customer Speaks to Spur Growth

Overstock Listens to Way Customer Speaks to Spur Growth

Send us Fan Mail Jimmy Budnik is Vice President of CRM for Overstock, which took home two awards at the 2020 Loyalty360 awards. They received a Gold in the Employee Engagement and Impact category and ...

14 Jun 202126min

Loyalty360 Loyalty Live - Hye-Joo Kim, Evolving Systems

Loyalty360 Loyalty Live - Hye-Joo Kim, Evolving Systems

Send us Fan Mail Loyalty360's Mark Johnson interviews Hye-Joo Kim, Evolving Systems to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Liv...

8 Jun 202113min

Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members

Casey’s Delivering ‘Summer of Freedom’ for Loyalty Members

Send us Fan Mail Katie Petru is the Director of Communications and Community, and Mike Templeton is the Director of Loyalty and Digital Marketing at Casey’s, which has more than 2,300 convenience stor...

7 Jun 202132min

Loyalty Live with David Andreadakis, CIO, Kobie

Loyalty Live with David Andreadakis, CIO, Kobie

Send us Fan Mail Loyalty360's Mark Johnson interviews Dave Andreadakis, Chief Innovation Officer at Kobie Marketing to discuss the trends in customer loyalty and customer experience, and the changing ...

4 Jun 202131min

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Red Lobster Loyalty Program Uses Roadmap to Build Members and Trust

Send us Fan Mail Lillian Murphy is the Vice President of Customer Experience and Loyalty at Red Lobster, the world's largest seafood restaurant company with over 700 locations. Loyalty360 CEO Mark Joh...

2 Jun 202141min

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Loyalty360 Loyalty Live - with Ned Moore, Clutch

Send us Fan Mail Loyalty360's Mark Johnson interviews Ned Moore, Clutch to discuss the trends in customer loyalty and customer experience, and the changing industry landscape. Loyalty Live hosts spea...

1 Jun 202117min

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Chicken Salad Chick’s “Female First” Loyalty Approach Grows Brand

Send us Fan Mail Loyalty360's Mark Johnson interviews Tom Car, Chief Marketing Officer of Chicken Salad Chick. Tom Carr says there are still some business associates who are surprised that a restaura...

1 Jun 202135min

For Jersey Mike’s Subs, Technology Keeps Rewards Running

For Jersey Mike’s Subs, Technology Keeps Rewards Running

Send us Fan Mail Rich Hope is the Chief Marketing Officer for Jersey Mike’s Franchise Systems, Inc., one of the nation’s leading sub sandwich franchises with more than 2,500 locations open and in deve...

26 Mai 202129min

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