#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

#386: Insomnia Cookies: Launching a New Loyalty Program and Building Robust Customer Profiles for Increased Personalization

Send us Fan Mail In 2003, Insomnia Cookies was founded by Seth Berkowitz, a University of Pennsylvania college student seeking a late-night sweet treat—a shared need that turned into an opportunity for Berkowitz on the UPenn campus. He baked cookies in his college house kitchen and delivered them to hungry students in the early hours of the morning. The brand now counts two decades of serving up delicious cookies to customers, with nearly 300 stores across the U.S. and a couple in the ...

Episoder(515)

Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon

Loyalty360 Loyalty Live Session | Rick Boubelik, VP of Loyalty, Epsilon

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews Epsilon's Rick Boubelik to discuss customer loyalty/CX trends and the changing industry landscape. Loyalty360 is ho...

30 Okt 202030min

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Breaking Through and Building Relationships −Challenges of Today’s Senior Marketer

Send a text Whether it’s sustaining through the current health crisis, standing out in a crowded market, or tackling the ever-changing demands of consumers, today’s senior marketers have a host of cha...

29 Okt 202013min

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Brian Hipsher, VP Marketing, Jason Whitt, Bibibop Marketing Manager, Devyn DeMatteo, Charleys Marketing Manager & Maggie Mackie, Sr. Marketing & Communications Coordinator | Charleys Philly Steaks & BIBIBOP

Send a text Loyalty360 CEO Mark Johnson recently had a chance to speak with the top marketers from both brands: Brian Hipsher, Chief Marketing Officer for Charleys Philly Steaks and BIBIBOP; Jason Whi...

28 Okt 202016min

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Krystal Zell, VP Customer Marketing and Operations, The Home Depot

Send a text Mark Johnson from Loyalty 360 recently had the chance to speak with Krystal Zell, vice president of customer marketing and operations at The Home Depot, about the launch of Home Depot’s ex...

22 Okt 202023min

Kim Klenk, Growth Marketing Director for Branch Insurance

Kim Klenk, Growth Marketing Director for Branch Insurance

Send a text Mark Johnson from Loyalty 360 recently spoke with Kim Klenk, the growth marketing director for Branch Insurance, about the startup company that is doing some very unique things in the insu...

22 Okt 202022min

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Ana Guzman, Director of Loyalty & Customer Engagement, TGI Fridays

Send a text As many restaurant chains worked to adapt to new food-service standards, the risk of losing loyal and engaged customers becomes even more heightened. Ana Guzman, director of loyalty and cu...

9 Okt 202029min

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Loyalty360 Loyalty Live Session | Chuck Christianson, Chief Revenue Officer, cxLoyalty

Send a text Loyalty360 Loyalty Live Interview: Loyalty360's Mark Johnson interviews cxLoyalty360's Chuck Christianson to discuss the current state of customer loyalty and customer experience. Loyalt...

8 Okt 202031min

Donna Josephson, SVP & CMO, Corner Bakery

Donna Josephson, SVP & CMO, Corner Bakery

Send a text Donna Josephson is a senior vice president and chief marketing officer of Corner Bakery, a fast-casual restaurant, serving kitchen oriented, crafted breakfast, lunch dinners, and catering ...

8 Okt 202022min

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