Building a Global Brand, with former Nike CMO Greg Hoffman

Building a Global Brand, with former Nike CMO Greg Hoffman

Greg Hoffman spent nearly three decades building the Nike brand. In the process he helped transform a shoe company into an identity that resonates the world over. His recent book, Emotion by Design, opens up his philosophy and shares what he has learned from a life in marketing and turbo-charging brands. Hosting the discussion is economist, author and broadcaster, Linda Yueh. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1535)

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part Two)

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part Two)

A record £2.9 billion was invested in British AI companies last year as Prime Minister Keir Starmer vowed to make the UK an AI superpower. But according to influential business leaders such as Jensen ...

26 Jan 35min

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part One)

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part One)

A record £2.9 billion was invested in British AI companies last year as Prime Minister Keir Starmer vowed to make the UK an AI superpower. But according to influential business leaders such as Jensen ...

25 Jan 36min

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part Two)

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part Two)

Do you feel as if there is often too much to do in too little time? We are all familiar with overwhelm – an unsettling sense that it is just impossible to keep up with the demands of everyday life. I...

23 Jan 39min

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part One)

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part One)

Do you feel as if there is often too much to do in too little time? We are all familiar with overwhelm – an unsettling sense that it is just impossible to keep up with the demands of everyday life. I...

21 Jan 35min

Is Greece Becoming the New Borderland Between East and West? With Sean Matthews

Is Greece Becoming the New Borderland Between East and West? With Sean Matthews

How does Greece’s Byzantine and Ottoman past shape its future? In this episode, Helen Carr speaks to journalist and author Sean Matthews about Greece’s shifting geopolitical role and alliances. Caug...

19 Jan 43min

An Evening with Alan Davies (Part Two)

An Evening with Alan Davies (Part Two)

Alan Davies is one of the UK’s most-loved comedians best known for starring in the BBC series Jonathan Creek, and for his regular appearances on comedy quiz show QI since 2003.  In September 2025 he ...

18 Jan 36min

An Evening with Alan Davies (Part One)

An Evening with Alan Davies (Part One)

Alan Davies is one of the UK’s most-loved comedians best known for starring in the BBC series Jonathan Creek, and for his regular appearances on comedy quiz show QI since 2003.  In September 2025 he ...

16 Jan 38min

How is Artificial Intelligence Transforming our Relationships? With James Muldoon

How is Artificial Intelligence Transforming our Relationships? With James Muldoon

It is over ten years since the release of Spike Jonze’s film Her, in which a lonely man begins a relationship with a computer programme voiced by Scarlett Johansson. Since then, AI companions have sur...

14 Jan 48min

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