Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(1505)

Implementing and scaling AI agents in business

Implementing and scaling AI agents in business

Many organisations are experimenting with AI and AI agents. But far fewer are seeing real, measurable impact. The challenge isn’t ambition, it’s readiness. As we explored in the first episode of this ...

29 Jan 35min

Happy Mind, Happy Life, with Dr Rangan Chatterjee

Happy Mind, Happy Life, with Dr Rangan Chatterjee

Happiness is good for your health. That’s the argument of Dr Rangan Chatterjee, one of the most influential doctors in the UK and host of Europe’s biggest health podcast Feel Better, Live More. Throug...

28 Jan 1h 26min

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part Two)

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part Two)

A record £2.9 billion was invested in British AI companies last year as Prime Minister Keir Starmer vowed to make the UK an AI superpower. But according to influential business leaders such as Jensen ...

26 Jan 35min

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part One)

Can Britain Become an AI Superpower? The Intelligence Squared Economic Outlook (Part One)

A record £2.9 billion was invested in British AI companies last year as Prime Minister Keir Starmer vowed to make the UK an AI superpower. But according to influential business leaders such as Jensen ...

25 Jan 36min

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part Two)

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part Two)

Do you feel as if there is often too much to do in too little time? We are all familiar with overwhelm – an unsettling sense that it is just impossible to keep up with the demands of everyday life. I...

23 Jan 39min

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part One)

How To Take the Pressure Off and Live Well, with Claudia Hammond (Part One)

Do you feel as if there is often too much to do in too little time? We are all familiar with overwhelm – an unsettling sense that it is just impossible to keep up with the demands of everyday life. I...

21 Jan 35min

Is Greece Becoming the New Borderland Between East and West? With Sean Matthews

Is Greece Becoming the New Borderland Between East and West? With Sean Matthews

How does Greece’s Byzantine and Ottoman past shape its future? In this episode, Helen Carr speaks to journalist and author Sean Matthews about Greece’s shifting geopolitical role and alliances. Caug...

19 Jan 43min

An Evening with Alan Davies (Part Two)

An Evening with Alan Davies (Part Two)

Alan Davies is one of the UK’s most-loved comedians best known for starring in the BBC series Jonathan Creek, and for his regular appearances on comedy quiz show QI since 2003.  In September 2025 he ...

18 Jan 36min

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