Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Advertising Will Save Us from Soulless Design, with former Nike Chief Marketing Officer Greg Hoffman

Can advertising’s immense power to change behaviour be used for good? In this brand new podcast, produced by Intelligence Squared, Myra Nussbaum, President and Chief Creative Officer at Havas Chicago and Dan Lucey, Chief Creative Officer at Havas New York, talk to the people who are harnessing the power of advertising to help people and the planet. This week, Dan and Myra were joined by Greg Hoffman, the former Chief Marketing Officer of Nike. Widely regarded as a global brand leader, for over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of Nike’s signature products, and for the building of the brands of its athletes. In relation to his work on campaigns with everyone from LeBron James to Serena Williams and Colin Kaepernick, Greg discussed how advertising can be used to create purposeful brands that build lasting relationships with consumers. He also talked about how to fuel creativity and curiosity in the workplace and the importance of building diverse teams. Finally, Dan and Myra asked Greg about his latest book, Emotion by Design, which explains the methods he developed over a career at Nike, and which lay behind some of the most culturally significant and impactful campaigns of the last few decades." Learn more about your ad choices. Visit podcastchoices.com/adchoices

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(1613)

Hotels with History | The Adlon, Berlin

Hotels with History | The Adlon, Berlin

This is an episode of Hotels with History, produced by Intelligence Squared on behalf of Perowne International⁠. Learn more about your ad choices. Visit podcastchoices.com/adchoices

28 Jul 35min

How Has Forensic Science Transformed Criminal Justice? With Sue Black

How Has Forensic Science Transformed Criminal Justice? With Sue Black

Forensic science has transformed the way crimes are investigated and justice is delivered. From fingerprints and DNA to new forms of anatomical identification, its breakthroughs have helped solve case...

26 Jul 43min

Should We Stop Catastrophising About AI? With Eleanor Drage and Carl Miller

Should We Stop Catastrophising About AI? With Eleanor Drage and Carl Miller

We are deeply confused about artificial intelligence: what it is, who it serves and whether it is leading us towards utopia or catastrophe. But according to AI ethicist Dr Eleanor Drage, these dramati...

25 Jul 41min

The Intelligence Squared Economic Outlook, with Robert Peston (Part Two)

The Intelligence Squared Economic Outlook, with Robert Peston (Part Two)

Robert Peston is one of Britain’s most trusted journalists. A fixture in British politics and business coverage, he came to national prominence as Business Editor and then Economics Editor at the BBC,...

23 Jul 36min

The Intelligence Squared Economic Outlook, with Robert Peston (Part One)

The Intelligence Squared Economic Outlook, with Robert Peston (Part One)

Robert Peston is one of Britain’s most trusted journalists. A fixture in British politics and business coverage, he came to national prominence as Business Editor and then Economics Editor at the BBC,...

22 Jul 35min

How Sex Scenes in Film Can Reshape Real Intimacy, With Intimacy Coordinator Ita O’Brien

How Sex Scenes in Film Can Reshape Real Intimacy, With Intimacy Coordinator Ita O’Brien

Intimacy coordinators have irreversibly transformed how we portray sex on screen, and they are not without their detractors. In the wake of MeToo, Ita O’Brien’s work as a top intimacy coordinator on N...

20 Jul 39min

Olivia Laing on Art, Solitude, and The Lonely City at 10 (Part Two)

Olivia Laing on Art, Solitude, and The Lonely City at 10 (Part Two)

Olivia Laing is known as one of the most distinctive voices in contemporary literature. Their work is renowned for its capacity to make abstract ideas feel precise, intimate, and beautifully thought t...

18 Jul 34min

Olivia Laing on Art, Solitude, and The Lonely City at 10 (Part One)

Olivia Laing on Art, Solitude, and The Lonely City at 10 (Part One)

Olivia Laing is known as one of the most distinctive voices in contemporary literature. Their work is renowned for its capacity to make abstract ideas feel precise, intimate, and beautifully thought t...

16 Jul 39min

Populært innen Politikk og nyheter

giver-og-gjengen-vg
aftenpodden
forklart
stopp-verden
popradet
rss-gukild-johaug
aftenpodden-usa
fotballpodden-2
dine-penger-pengeradet
rss-ness
hanna-de-heldige
aftenbla-bla
det-store-bildet
e24-podden
rss-penger-polser-og-politikk
lydartikler-fra-aftenposten
unitedno
rss-utenrikskomiteen-med-bogen-og-grasvik
liverpoolno-pausepraten
oppdatert