The Trap of Product-Led Growth
In episode #2584, we take an in-depth look at product-led growth (PLG), a popular business strategy that relies on using your product as the primary vehicle to generate more growth, traffic, and users...
18 Okt 20237min
LinkedIn's Genius New SEO Strategy?
In episode #2583, we talk about LinkedIn’s potentially genius new SEO strategy and share our thoughts on whether or not we think it's going to last. Tuning in, you’ll find out how combining user-gener...
17 Okt 20236min
How NFL Players Are Raking In The Dough As Creators
In episode #2582, we discuss how NFL players are raking in the dough in a whole new way: as creators. What do Jason Kelce from the Philadelphia Eagles, Travis Kelce from the Kansas City Chiefs, and pr...
16 Okt 20237min
Are Blog Posts the Best SEO Strategy Today?
In episode #2581, we unpack whether blog posts are the best SEO strategy today. Peter Caputa, CEO of Databox, recently wrote a fascinating LinkedIn post about content production. Today, we break down ...
15 Okt 20238min
Step-by-Step: How To Grow Your Brand from Scratch Without Quitting Your Job | Exclusive Interview with Codie Sanchez
Codie Sanchez joins Eric Siu for an exclusive interview, during which she delves into her personal mission in the business world, shares her economic insights, details her step-by-step content creatio...
14 Okt 20231h 39min
The Best Paid Acquisition Channels for Newsletters
In episode #2580, we break down the best-paid acquisition channels for newsletters. Growing your newsletter has become sexy once again, and today we unpack the lessons from Matt McGarry’s article ‘The...
13 Okt 202310min
How Often Should Content Be Updated?
In episode #2579, we share our recommendations on how often your content should get updated. One of the biggest things that drive your SEO traffic is how often you update your content. Tuning in you’l...
12 Okt 20237min
The Dark Truth About Self-Help Books | Exclusive Interview with Mark Manson (The Subtle Art of Not Giving a F*ck)
Mark Manson, the author of 'The Subtle Art of Not Giving a F*ck,' sat down with Eric Siu for a one-on-one interview to talk about his journey to 1 million subscribers on YouTube, personal growth, the ...
11 Okt 20231h 41min
