23 Apr 2024

105: Why You Might Want to Rethink Hosting a Giveaway on Social Media

Social media giveaways - a very divisive topic! We’re all honestly probably a little bit sick of getting tagged in random competitions by our friends wanting to win yachts, blenders, hairdryers or any other random things they probably weren’t in the market for in the first place (although who’d pass on a free yacht?!) and this is partly why we feel like giveaways have had their day. In our opinion and experience, all they seem to do is attract people who love a freebie and wouldn’t be willing to buy your product after the giveaway is finished. But, there are definitely a few ways you can use a competition to generate good brand awareness, and we’ll be covering that, along with the legalities of hosting a giveaway on social media, too.

In this episode, we’re chatting about:

What drives us up the wall about the tag-everyone-you-know-and-comment-your-dog’s-favourite-food style of competition
Why you might want to have a rethink if you think gaining followers from a giveaway is a good thing
How to structure your competition and content to ensure good brand awareness
What you need to be aware of when it comes to the legal side of giveaways

Check out the full show notes here!

Connect with us

If this episode has resonated or inspired you, take a screenshot and tag us in your stories @thetwolauras!

We would love to continue the conversation with you, so come and chat with us in TheSocialMediaManagersHub.com, our free community on Facebook or drop us a DM on your preferred platform by searching for @thetwolauras.

Mentioned in this episode:

Learn about Adobe Express

Check out the Adobe Express content scheduler at: https://www.adobe.com/express/feature/content-scheduler Watch our video walkthrough here: https://www.facebook.com/thetwolauras/videos/1817146488786457/?idorvanity=2136566389786891

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(209)

206: If Your Biggest Client Left Tomorrow, Would Your Business Be Okay?

Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you?This episode is a stability check for fr...

22 Sep 17min

205: 7 Things I Use AI For That Have Absolutely Nothing to Do With Writing Content.

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week.Listen to hear→ Questions we put to A...

15 Sep 22min

204: How to generate content ideas for any business in any niche

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer.This episode walks through the exact...

8 Sep 22min

203: How to stop being 'just' a social media manager and start being the strategist clients can't replace

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This ep...

1 Sep 23min

202: Should you be offering a Threads management service?

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in...

25 Aug 16min

201: How to be visible as a social media manager without burning out.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influenc...

18 Aug 15min

200: You asked... we answered! The celebration episode!

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!Hit play to hear→ The jobs neither of us ex...

11 Aug 21min

199: This could add serious income to your Q4...

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be ...

4 Aug 24min