Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Everything we know about Meta's new 'pay to play' options & how it affects social media managers

Meta just made a major change to the way their verification system works, adding new paid options that give businesses more benefits, including links in Reels and the opportunity to be featured on the platform.

But what does this mean for you as a social media manager? We're diving into it all and picking apart this new 'pay to play' version of Meta's platforms in this bonus episode.

We're sharing what these updates are, what they mean and how to navigate them with your clients.

Read about the new paid options here.

Learn how to run Meta ads for your clients in The Social Media Manager's Toolkit.

We'd love to chat more about this so, drop into our Facebook community or DM us on Instagram!

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Episoder(209)

206: If Your Biggest Client Left Tomorrow, Would Your Business Be Okay?

206: If Your Biggest Client Left Tomorrow, Would Your Business Be Okay?

Clients leave, and it usually has nothing to do with you. Budgets get cut, someone gets hired in-house, things change... but what impact could that have on you?This episode is a stability check for fr...

22 Sep 17min

205: 7 Things I Use AI For That Have Absolutely Nothing to Do With Writing Content.

205: 7 Things I Use AI For That Have Absolutely Nothing to Do With Writing Content.

Most social media managers use AI for captions, hooks and scripts; we do too, but in this episode, we're sharing 7 other (more strategic) ways we use it each week.Listen to hear→ Questions we put to A...

15 Sep 22min

204: How to generate content ideas for any business in any niche

204: How to generate content ideas for any business in any niche

You don't need new content ideas. You need to know where to look for content ideas that speak to your client's audience and move them closer to becoming a customer.This episode walks through the exact...

8 Sep 22min

203: How to stop being 'just' a social media manager and start being the strategist clients can't replace

203: How to stop being 'just' a social media manager and start being the strategist clients can't replace

AI can now knock out a decent caption in seconds. Handy, mildly terrifying, and exactly why "I create better content than AI" isn't the flex it used to be for freelance social media managers. This ep...

1 Sep 23min

202: Should you be offering a Threads management service?

202: Should you be offering a Threads management service?

The organic reach window on Threads is closing as Meta rolls out ads, and the freelancers building expertise now will have a real advantage when it does. So should YOU be offering a Threads service in...

25 Aug 16min

201: How to be visible as a social media manager without burning out.

201: How to be visible as a social media manager without burning out.

Marketing yourself is non-negotiable. But somewhere along the line, "be visible" became "post three times a day on every platform, go viral, show your face constantly, and basically become an influenc...

18 Aug 15min

200: You asked... we answered! The celebration episode!

200: You asked... we answered! The celebration episode!

200 episodes of JFDI, and this time we handed the mic over to you. Our community sent in the questions, and we're answering them in this anniversary episode!Hit play to hear→ The jobs neither of us ex...

11 Aug 21min

199: This could add serious income to your Q4...

199: This could add serious income to your Q4...

There's a window of opportunity opening up right now that could add a proper chunk of income to your business before Christmas but most social media managers are going to miss it completely. Don't be ...

4 Aug 24min

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