
Mara Roszak: Celebrity Hairstylist and Rōz Founder
Mara Roszak has had quite a multifaceted career within the hairstyling industry. After enrolling in beauty school at just 16 years old, Roszak landed an assistant role at Chris McMillan's iconic salon...
29 Apr 202452min

Who What Wear with Hillary Kerr: Trend Forecaster and Content Creator Mandy Lee @oldloserinbrooklyn on Her Viral #75HardStyleChallenge and 2024 Met Gala Predictions
Mandy Lee, or @oldloserinbrooklyn, has made a name for herself creating thoughtful, well-researched fashion content online. Since starting her TikTok during the pandemic, Lee has amassed over half a m...
24 Apr 202428min

Allison Messner: Yardzen Co-Founder and CEO
In 2017, the outdoor space surrounding Allison Messner’s home in Northern California was destroyed by a devastating wildfire. In the aftermath, Allison and her husband decided to hire a landscape desi...
22 Apr 202452min

Who What Wear with Hillary Kerr: Celebrity Stylist Jamie Mizrahi on Creating Lived-In Looks for Jennifer Lawrence, Jeremy Allen White, and Adele
Stylist Jamie Mizrahi may not look to trends for inspiration, but she's certainly been known to help set a few of them. For instance, her client Jennifer Lawrence has made fashion headlines countless ...
17 Apr 202425min

Shereene Idriss: Dermatologist and Founder of Dr. Idriss Skincare
Shereene Idriss, MD, is on a mission to demystify the world of dermatology and skincare. Back in 2018, Idriss felt frustrated by the rise of misinformation online surrounding skincare and decided to s...
15 Apr 202454min

Who What Wear with Hillary Kerr: Is the Algorithm Killing Personal Style? Featuring @pigmamiii and @jalil_johnson_
In a world where shopping integrations and #sponsored posts dominate our social feeds, it can often feel like the rapid onslaught of trends and aesthetics is homogenizing personal style and killing cr...
10 Apr 202437min

Nidhi Kapur: Founder and CEO of Maiden Home
As a child, Nidhi Kapur constantly repainted and redecorated her bedroom, but she never thought that she would actually pursue a career in the design industry. In fact, after graduating college, Nidhi...
8 Apr 202451min

Who What Wear with Hillary Kerr: Our April Cover Star Sydney Sweeney on Producing, Elevating New Storytellers, and Diving Into Horror
Sydney Sweeney returns as Who What Wear's first repeat cover star! Make sure to check out her experimental, surrealist cover story here—you've likely never seen her quite like this. This week, senior ...
3 Apr 202445min





















