Cassandra Grey: Violet Grey Founder
Second Life4 Jun 2018

Cassandra Grey: Violet Grey Founder

From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 16 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.

Episoder(659)

Sandra Oh Lin: Founder and CEO of KiwiCo

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Amy Smilovic founded the women's luxury brand Tibi in 1997, and over the years, she's honed her distinctive brand identity and coined a phrase for her design philosophy: creative pragmatism. If you're...

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Twenty years ago, Paige Adams-Geller saw the need for a female voice in the male-dominated American denim industry—someone who deeply understood the female form and could help other women find their p...

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