Cassandra Grey: Violet Grey Founder
Second Life4 Jun 2018

Cassandra Grey: Violet Grey Founder

From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 16 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.

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Episoder(687)

Hannah Bronfman: HBFit Founder, DJ, and Author

Hannah Bronfman: HBFit Founder, DJ, and Author

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Aimee Song: Fashion Blogger, Influencer, and Author

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Everybody knows that before Jennifer Lopez was the multihyphenate superstar she is today, she was Jenny from the block. But most people don’t know how she made the leap from a dancer to an actor to a ...

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Kerry O'Brien: Commando Founder and CEO

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17 Des 201838min

Carla Hall: Chef, TV Personality, and Cookbook Author

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Carla Hall was always a creative, but before competing on Top Chef, authoring cookbooks, and starring on The Chew, she was auditing at a big accounting firm and pursuing modeling in Europe. When she r...

10 Des 201849min

Meredith Melling: La Ligne Co-Founder

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Meredith Melling is proof that landing your dream job isn't the end of your career path. In fact, it might even just be the beginning. Melling always wanted to work in fashion, and with a bit of luck,...

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Ty Haney: Outdoor Voices Founder and CEO

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Tyler Haney knows activewear. She was raised in Boulder, Colorado—a town known for its outdoor activities—and grew up running track and field. With a few courses in business and design under her belt ...

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