Emma Grede: Good American Co-Founder and CEO

The term “supermodel” doesn’t ring more true than when describing Karlie Kloss. After she walked exclusively for Calvin Klein in her first NYFW show, the industry immediately started buzzing, and by the following year, she’d walked in 64 shows. Now, 13 years, 43 Vogue covers, and countless ad and editorial campaigns later, Kloss is becoming equally known for her work in quite a different world: tech. Following the powerful experience of learning to code herself, Kloss founded Kode With Klossy, a nonprofit organization focused on creating learning experiences and opportunities for young women in STEAM. Tune in to hear how Kloss went from global supermodel to tech entrepreneur and how she is inspiring the next generation of women to take part in creating the technology that’s shaping our world.

12 Okt 202049min

Sophia Amoruso is a serial entrepreneur and a New York Times bestselling author. She founded the vintage eBay store turned online retailer and phenomenon, Nasty Gal, back in 2006, and then scaled the business to over $100 million in revenue. She’s also authored three books, the first of which, #Girlboss, she turned into a second business as a community for ambitious women. But after three years of highly attended Girlboss rallies and the hit podcast, Girlboss Radio, in June 2020, Sophia stepped away from the brand to forge a new path yet again. Backed by 15 years of experience through the highs and lows of building and scaling businesses, she’s just launched an in-depth online entrepreneurship course aptly named Business Class. “Here I am at my big second pivot,” says Amoruso. “I want to share everything that I have learned and harvest that for another generation of founders.” Tune in for the story behind building each of her iconic brands and what she wishes she had known before starting them all. Sign up for Sophia's Business Class now through Oct 9th at: https://takebusinessclass.com

5 Okt 202049min

Renee Dua, MD, is a nephrologist and internist. She helmed her own private practice in Los Angeles and served as chief of medicine at Valley Presbyterian and Simi Valley Hospitals. But after years in the healthcare industry, and one particularly frustrating visit to the ER on the patient’s side of things, Dua had a lightbulb moment. In creating a new kind of healthcare system based around house calls and telehealth, she could cut down on patient wait times and create accessibility for those for whom getting to a doctor’s office or hospital is less than convenient. Now, as the CMO (chief medical officer) of Heal, Dua is doing just that. On this episode of Second Life, hear how she made the switch from working in the traditional healthcare system to creating her own system.

28 Sep 202047min

Annie Lawless is the founder and CEO behind the high-performance, highly pigmented, and clean makeup line, Lawless Beauty. The line has seen explosive growth since its 2017 launch, including being picked up by retail giant Sephora, in addition to its direct-to-consumer business. But before Lawless was creating high-impact natural makeup, she was obsessing over clean ingredients in another industry altogether: food and beverage. Lawless was a co-founder of one of the largest cold-pressed juice companies in the US, Suja, which, at the time of her exit, was valued at $300 million after investments from Coca-Cola and Goldman Sachs. On this week’s episode, Lawless discusses what it’s like for a company to grow larger than she could have ever predicted and how to know when it’s time to walk away from something to find a more fulfilling path. Plus, she shares a killer breakdown of the factors to weigh when you’re seeking investment.

21 Sep 202043min

Reddit’s chief operating officer, Jen Wong, is a digital media expert through and through. In her current role, she calls on a plethora of previous work experience at AOL, Popsugar, and Time Inc. and is helping lead the 600-person company on the road to serious growth. But before she was overseeing business strategy at the fifth most visited website in the US, and before her foray into media entirely, she actually started out in finance. In this episode of Second Life, hear how she used business school as a career reset and put herself on an entirely new path—one that’s taken her to the top of her field.

14 Sep 202048min

Ayesha Curry is an accomplished culinary entrepreneur. Her foray into food began with a blog and a Youtube channel, which have grown into a community of over 9 million followers and subscribers. Since building her platform, she’s become a cooking-show host, a restaurateur with three International Smoke locations, an active philanthropist feeding thousands of families suffering from food insecurity in the Bay Area, and a best-selling cookbook author. Her newest book, The Full Plate: Flavor-Filled, Easy Recipes for Families With No Time and a Lot to Do, is out September 22. Curry has woven food into every aspect of her constantly evolving career without a culinary degree or any formal training in the industry. Instead, she began as an actress when she was just a teenager. Hear how she pivoted from working in Hollywood to creating a culinary empire on this week’s episode of Second Life.

7 Sep 202047min

Lesley Thornton is the founder and CEO behind the botanically based collection of high-performance skincare and multipurpose self-care products, Klur. One look at the assortment and it’s clear that Lesley has intentionally crafted every element of the line—from science-driven formulations to customer education to a sustainable business model. But her path to a crystal-clear brand vision wasn’t a linear one. Hear how Lesley went from working as a freelance makeup artist to an on-air beauty expert for the TLC network to opening her own esthetics private practice before embarking on a line of her own on this week’s episode of Second Life.

31 Aug 202043min

Sarah Sherman Samuel is a multidisciplinary designer working with interiors, textiles, products, and decorative arts, which she curates together to create truly remarkable spaces. She’s designed everything from rugs and wallpaper to hardware and tiles to the gorgeous homes of celebrities and tastemakers like Mandy Moore and Garance Dóre. One look at her stunning Instagram feed and the unique, blended aesthetics will give you more design inspiration than you’ll know what to do with. But before Sherman Samuel found herself on the interiors path, she bounced between many different creative projects—from graphic design to wedding and event design to photography and art direction. Hear how she’s used each one of those experiences to create interiors we can’t help but fawn over on this episode of Second Life.

24 Aug 202042min