Rosie O'Neill: Sugarfina Co-Founder and Co-CEO
Second Life1 Okt 2018

Rosie O'Neill: Sugarfina Co-Founder and Co-CEO

If you've given or received a gift in the last six years, you've probably heard of Sugarfina, the luxury candy brand made for grown-ups. The champagne gummy bears and other adult-friendly candies wouldn't exist had it not been for Rosie O'Niell and a particularly good date she went on to see Willy Wonka and the Chocolate Factory with her now business partner and fiancé, Josh Resnick. Prior to starting her own whimsical venture, O'Niell was working in brand management at Mattel for Barbie. "When I did eventually step away and start Sugarfina, it's like I knew how to do it and I didn't even realize I knew how to do it," she tells Hillary Kerr on episode 30 of Second Life.

Episoder(658)

The Who What Wear Podcast: How Genesis Webb Combines Club Kid and Glam Drag Aesthetics to Create Chappell Roan's Legendary Stage Looks

The Who What Wear Podcast: How Genesis Webb Combines Club Kid and Glam Drag Aesthetics to Create Chappell Roan's Legendary Stage Looks

Genesis Webb is the stylist and fashion creative director for pop sensation Chappell Roan. Webb got her start assisting stylists like Nicola Formichetti, where she refined her sensibility and eclectic, daring style. After meeting Chappell at a fateful V magazine shoot in 2023, the pair has done some incredible work together, creating instantly iconic and recognizable looks for Chappell's Midwest Princess Tour, TV appearances, festivals, and more. This week, Webb joins us to talk about her wild year thus far, her earliest fashion influences, and why she'll always stick to latex and leather.

30 Okt 202430min

Anne Fulenwider: Alloy Women’s Health Co-Founder

Anne Fulenwider: Alloy Women’s Health Co-Founder

Anne Fulenwider is the co-founder of Alloy Women’s Health, a start-up dedicated to helping women receive safe, effective treatment for the symptoms of menopause. From a young age, Anne wanted to be a writer. After college, she landed a job working for the famed writer George Plimpton at The Paris Review. Over the next decade, Anne continued honing her writing and editing skills at publications such as Vanity Fair, Marie Claire, and Brides, and in 2012 took on the role of the editor in chief at Marie Claire. Over her eight-year tenure, she brought her editorial voice to the magazine and created new projects like the Image Maker Awards and Power Trip. In 2016, a devastating personal loss made Anne realize there was still so much work to be done in women’s health, and in 2019, she left her post to found Alloy Women’s Health with her friend Monica Molenaar. In 2021, they raised $3.3 million in seed funding and launched the company with a telehealth service to allow women access to crucial hormone prescriptions. Over the last five years, they’ve scaled and expanded Alloy to include in-depth consultations with physicians and customized treatment plans with prescription and over-the-counter products while achieving profitability within just three years.

28 Okt 202455min

The Who What Wear Podcast: Sandwiches, Sauces, and Snatching: Celebrity Facialist Iván Pol on Creating The Beauty Sandwich, and How to Get a Sculpted Face at Home

The Who What Wear Podcast: Sandwiches, Sauces, and Snatching: Celebrity Facialist Iván Pol on Creating The Beauty Sandwich, and How to Get a Sculpted Face at Home

Iván Pol is a celebrity facialist and the founder of The Beauty Sandwich. He began his career as a makeup artist, working for brands like Laura Mercier and Bobbi Brown. But a by-chance meeting with Jennifer Lopez set him on the aesthetician path after realizing he wanted to create a facial experience that fully prepared clients to look their best before any makeup was even applied. He spent years working for a top dermatologist in Florida (learning the ins and outs of clinically effective skincare) before founding his own company, The Beauty Sandwich. His signature “sandwich” method combines innovative high-frequency technology with effective skincare products to tighten, lift, and sculpt the skin. This week, Iván joins us for a wide-ranging conversation about his techniques and methods, what it's like working with celebrities like Anna Sawai and Sabrina Carpenter, and his best tips for a snatched face.

23 Okt 202437min

Katie Jane Hughes: Makeup Artist, Content Creator, and KJH Brand Founder

Katie Jane Hughes: Makeup Artist, Content Creator, and KJH Brand Founder

Katie Jane Hughes is a world-renowned makeup artist, content creator, and founder of the beauty brand KJH Brand. Hughes originally trained as a nail technician and worked for several years in London as an in-demand nail tech for runway shows, editorials, and red carpet events. But she knew that her true passion was makeup, so she eventually quit doing nails and moved to New York City, throwing herself into the makeup world. During this time, she also started posting tutorials and looks on Instagram and, eventually, TikTok—a decision that’s paid off, as she now has over one million followers between the two platforms. Fans were drawn to her sense of humor, her impeccable technique, and her down-to-earth, no-BS approach to makeup. Last year, after years of working with brands like Glossier and Estée Lauder, Hughes launched her own makeup line, KJH Brand, which focuses on multiuse, flexible products that anyone can use. The brand followed up its first smash-hit release, the Hyper Shine High Lite Kit, with its newest product, the Soft Smudge Lip and Cheek Stick, released this October.

21 Okt 202455min

The Who What Wear Podcast: How Are Different Generations Approaching Style? We Hosted a Roundtable to Find Out

The Who What Wear Podcast: How Are Different Generations Approaching Style? We Hosted a Roundtable to Find Out

This week, we're doing a deep dive into the trends, habits, and styles of Gen Z and Gen Alpha. We've assembled a fascinating panel to help us decode and break down what's popular these days and how it differs between generations. We're joined by Gen Z stylist Tabitha Sanchez, trend reporter Casey Lewis, and content creator Faith Hitchon. At the end of the episode, we even get a few responses from Hitchon's Gen Alpha daughter, India. They're here to talk about how each generation tackles shopping, what's in and out, and why Gen Alpha might not care about trends at all. Casey's Substack, After School

16 Okt 202449min

Claire Mazur and Erica Cerulo: 831 Stories Co-Founders

Claire Mazur and Erica Cerulo: 831 Stories Co-Founders

Claire Mazur and Erica Cerulo are the founders of the modern romantic fiction entertainment company 831 Stories. The two met in college, and after graduating, Claire worked in the arts and Erica in editorial, but they stayed close and constantly shared ideas. In 2010, they partnered up and launched Of a Kind, an e-commerce company that sold limited-edition pieces and crafted meaningful editorial content about the designers behind them. Of a Kind grew a loyal following of customers who loved Claire and Erica’s keen sense of style and  humor. In 2015, they sold the business to Bed Bath & Beyond and stayed at the company for four more years doing marketing and strategy. In 2019, BB&B closed Of a Kind, which allowed Claire and Erica to slow down for the first time in years. They took a pause and thought about their next steps. Realizing the potential of the romance space (and how much they personally resonated with the content), they founded 831 Stories. The company now has a publishing imprint with Simon & Schuster, and their first book, Big Fan by Alexandra Romanoff, was published this past September.

14 Okt 20241h

The Who What Wear Podcast: Paris Fashion Week S/S 2025: Layering Hacks, Shades of Pink, and the Return of Peep Toes

The Who What Wear Podcast: Paris Fashion Week S/S 2025: Layering Hacks, Shades of Pink, and the Return of Peep Toes

Who What Wear Associate Director of Special Projects Kristen Nichols just got back from Paris Fashion Week, so we had to get her in for an episode to break down her time in the fashion capital of the world. Join Kristen and Shopping Director Bobby Schuessler as they discuss the biggest headlines from Paris, their favorite shows, and the trends they’ve noticed across fashion month—from a return to personal style to an anti–quiet luxury movement. Plus, they talk about their dream shopping lists, including which of the 11 newly debuted Hermès bags they’d love to own.

9 Okt 202426min

Imani Ellis: The Creative Collective and CultureCon Founder and CEO

Imani Ellis: The Creative Collective and CultureCon Founder and CEO

Imani Ellis is the founder and CEO of The Creative Collective and CultureCon. Imani studied communications in college and soon after began her career as an NBC Page at 30 Rockefeller Plaza in New York City. After just two months, she was plucked from the program for a job in communications at Bravo. She spent the next few years at NBCUniversal, rising through the ranks, but she craved a more authentic connection and collaboration. In 2016, she founded The Creative Collective from her living room. What started as a weekly gathering for Black and Brown creatives quickly outgrew her apartment, as Imani realized there was a real need for these spaces. In 2017, she created CultureCon, a conference that brought together Black and Brown voices to collaborate and celebrate each other. Over the next few years, she scaled CultureCon considerably by moving to larger venues; inviting guests such as Tracee Ellis Ross and Regina King; and working with brands like Target, Google, HBO, and Netflix. In 2022, she left NBCUniversal, where she’d risen to VP of communications, unscripted entertainment publicity, to pursue her projects full-time. This year’s CultureCon, presented in partnership with Max, wrapped up just this past weekend.

7 Okt 202451min

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