Natalie Holloway: Co-Founder of Bala and Balacize
Second Life5 Feb 2024

Natalie Holloway: Co-Founder of Bala and Balacize

Natalie Holloway and her husband, Max, had their aha moment during a yoga class in Indonesia. As the class was more meditative than sweat-inducing, they wondered, Why isn’t anyone making chic wrist or ankle weights that could turn up the resistance on everyday exercises? They immediately began brainstorming their idea on a napkin, and after returning to the United States, the two created prototypes of what would eventually become the best-selling Bala Bangle. With the help of a Kickstarter campaign and a successful Shark Tank debut, Bala has grown to include a range of fitness equipment sold in retailers including Goop, Saks, and Target, as well as a digital fitness instruction platform called Balacize. But what led Natalie and Max to Indonesia in the first place? The two met while working at global advertising agency 72 and Sunny, where they thrived but ultimately felt burnt out. They decided to take a sabbatical to travel, and a year later, returned ready to use their branding expertise to give the ’80s-era fitness equipment a fashion-forward makeover.

Episoder(653)

Kelly Oxford: New York Times Best-Selling Author

Kelly Oxford: New York Times Best-Selling Author

It's hard to sum up Kelly Oxford's career without resorting to a list. She's a New York Times best-selling author, screenwriter, sexual assault activist, social media sensation, and mom of three. Oxford wasn't always career-focused, though. In episode five of our podcast, Second Life, she explains what it was like to go from stay-at-home mom to social media star and breadwinner in a matter of tweets.

19 Mar 201838min

Michelle Lee: Allure Editor in Chief

Michelle Lee: Allure Editor in Chief

In the publishing industry, few challenges are as daunting as reinventing a beloved classic, but that's exactly what Allure Editor in Chief Michelle Lee was asked to do. In episode four of Second Life, Lee explains how she rose to the challenge and chose to rethink the traditional standards of beauty and publishing.

12 Mar 201829min

Candace Nelson: Sprinkles Cupcakes Founder

Candace Nelson: Sprinkles Cupcakes Founder

Few people can be credited with starting a national food craze like Candace Nelson did. The pastry chef and entrepreneur sparked America's cupcake obsession when she opened Sprinkles Cupcakes in 2005, the first of its kind in the world. In the third episode of our podcast, Second Life, Nelson explains why she pivoted from a banker to baker and how she harnessed the power of saying “no."

5 Mar 201832min

Jenna Bans: Hollywood Showrunner and Creator of NBC's Good Girls

Jenna Bans: Hollywood Showrunner and Creator of NBC's Good Girls

Jenna Bans's résumé is scarily similar to the list of TV shows we love to binge. As a producer and writer on Grey's Anatomy, co–executive producer on Scandal, and creator of NBC's new crime drama, Good Girls, she's the creative force behind some of the most popular shows of this generation. In episode two of Second Life, Bans opens up about ditching law school to pursue screenwriting, working with Shonda Rhimes, and learning to lead fearlessly.

26 Feb 201832min

Jen Atkin: "The World's Most Influential Hair Stylist"

Jen Atkin: "The World's Most Influential Hair Stylist"

In our very first episode, host Hillary Kerr sits down with the one and only Jen Atkin, celebrity stylist and founder of cult haircare line Ouai. Dubbed the "most influential hairstylist in the world" by The New York Times, Atkin counts Bella Hadid, Chrissy Teigen, and Kendall Jenner as clients. Here, she gets candid about the power of social media, reflects on her journey from salon apprentice to CEO of a thriving business, and explains why mental toughness is the most underrated quality.

19 Feb 201829min

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