Charlotte Cruze: Co-Founder of Alice Mushrooms
Second Life12 Feb 2024

Charlotte Cruze: Co-Founder of Alice Mushrooms

If you’ve dipped your toe into the world of functional, non-psychedelic mushrooms, you’ve likely seen Alice’s chic adaptogenic chocolates grace your social media feed or the shelves of your local boutique grocer—you have Charlotte Cruze to thank for that. In 2022, Cruze and her co-founder Lindsay Goodstein launched Alice with two products: Nightcap, a sleep aid, and Brainstorm, an energy booster. Today, the line has expanded to include an aphrodisiac chocolate called Happy Ending and a limited-edition lingerie collab with Fleur du Mal. But before she was creating mushroom chocolates, Cruze spent most of her career in media at companies such as Refinery29, InsideHook, and NBC. During that time, Cruze realized she loved the food industry, and in the early days of the pandemic, she enrolled in a food studies master’s program at NYU with the intention of pivoting her career. From there, she took on a role as the head of operations at meal-kit company Quinn and later led growth at Nutella-alternative brand TBH. While Cruze was still working at TBH, Goodstein, a former pharmaceutical salesperson, tapped her to help build Alice, and the rest is delicious, benefit-packed history.

Episoder(652)

Tracy Sun: Poshmark Co-Founder

Tracy Sun: Poshmark Co-Founder

Tracy Sun may be at the helm of the impressive fashion-tech startup Poshmark, but she doesn't consider herself a "fashion person." She studied biology and psychology in college with the intention of pursuing a career in neuroscience. Little did she know that she would trade medical school for business school and leave behind New York City for the tech mecca that is Silicon Valley. Sun explains how she made the transition from science to startup in episode 12 of Second Life.

7 Mai 201836min

Jessica Alba: Actress and Founder of The Honest Company

Jessica Alba: Actress and Founder of The Honest Company

Having a successful career might seem like the goal for many actors, but for Jessica Alba, it was a foundation to try something entirely new: building a business. The founder of The Honest Company shares the most powerful lessons she’s learned along the way, including letting go of ego, recruiting the right people, and the most important quality you can possess.

30 Apr 201841min

Raina Penchansky: Digital Brand Architects Co-Founder and CEO

Raina Penchansky: Digital Brand Architects Co-Founder and CEO

Few people would consider dropping out of college at age 19 to be a pivotal first step toward an impressive career, but that's exactly what Raina Penchansky did. Now co-founder and CEO of digital talent management company Digital Brand Architects (BDA), Penchansky left college during her sophomore year and began building a wildly impressive career in public relations. She explains how her natural instincts for hustling and winging it catapulted her PR career and gave her the courage to launch her own startup in episode 10 of Second Life.

23 Apr 201840min

Kelly LeVeque: Holistic Nutritionist and Celebrity Health Coach

Kelly LeVeque: Holistic Nutritionist and Celebrity Health Coach

Making the decision to change careers isn't always clear-cut, but holistic nutritionist Kelly LeVeque can pinpoint the moment she realized she was on the wrong path. In episode nine, LeVeque talks about her leap from pharmaceutical sales to nutrition as well as the advice to heed if you’re thinking of starting a business.

16 Apr 201844min

Natasha Case: Coolhaus Co-Founder and CEO

Natasha Case: Coolhaus Co-Founder and CEO

Architecture and ice cream may sound like an unlikely combination, but bringing these two concepts together created a recipe for success for Natasha Case, co-founder of the original hipster ice cream truck, Coolhaus. After landing what many would consider a dream job as a Disney Imagineer straight out of graduate school, Case couldn’t shake the idea that she could use architecture for something bigger. For her, that meant blending her love for architecture with food, she explains in episode eight of Second Life.

9 Apr 201836min

Emily Current and Meritt Elliott: Hollywood Power Stylists and Designers Behind The Great

Emily Current and Meritt Elliott: Hollywood Power Stylists and Designers Behind The Great

Emily Current and Meritt Elliot have achieved something that most friends only ever dream about. What started as a college friendship blossomed into a wildly successful business partnership built on mutual respect and admiration. After going their separate ways following graduation, Emily and Meritt took a leap of faith, parting from their lives as freelance stylists and writers to join forces and create what would become multiple successful fashion brands together.

2 Apr 201836min

Mandana Dayani: Everything But the House Chief Brand Officer

Mandana Dayani: Everything But the House Chief Brand Officer

From an outsider's point of view, Mandana Dayani was on a clear path to success: After graduating from USC Gould School of Law, she had an offer lined up at a top firm. But something wasn't right. In episode six of Second Life, the chief brand officer of Everything But the House and former vice president of Rachel Zoe Inc. explains why changing careers was the best decision she ever made.

26 Mar 201838min

Kelly Oxford: New York Times Best-Selling Author

Kelly Oxford: New York Times Best-Selling Author

It's hard to sum up Kelly Oxford's career without resorting to a list. She's a New York Times best-selling author, screenwriter, sexual assault activist, social media sensation, and mom of three. Oxford wasn't always career-focused, though. In episode five of our podcast, Second Life, she explains what it was like to go from stay-at-home mom to social media star and breadwinner in a matter of tweets.

19 Mar 201838min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
lydartikler-fra-aftenposten
rss-penger-polser-og-politikk
e24-podden
rss-borsmorgen-okonominyhetene
pengepodden-2
utbytte
pengesnakk
tid-er-penger-en-podcast-med-peter-warren
morgenkaffen-med-finansavisen
lederpodden
rss-investering-gjort-enkelt
rss-markedspuls-2
finansredaksjonen
voksenpoeng-en-guide-til-voksenlivet
okonomiamatorene
rss-finanslunsj
livet-pa-veien-med-jan-erik-larssen
paretopodden