S2 Ep1 : Engaging Independent Media
All About PR14 Jan 2021

S2 Ep1 : Engaging Independent Media

New age-independent media has come of age in India. They have created a thriving ecosystem for themselves that allows them to create stories for a niche and loyal audience. Though has the Indian PR industry caught up with them? What is the ROI - tangible and intangible? How do you engage them? So many questions!

Aekta Kapoor- Editor and Publisher, eShe magazine joins us on the podcast today to help us decode independent media and how as PR professionals we can engage them in a more efficient manner. The founder of the independent women’s magazine and blog based in India and Canada celebrates the extraordinary stories of women around the world. Currently ranked 23 among the top women's magazines in the world by Feedspot, eShe has touched the lives of millions of women and men worldwide since its launch in July 2017. As a journalist, Aekta's pieces regularly appear in some of India’s top media platforms, including The Economic Times, Open and Money Control, and are translated to Malayalam on Azhimukham. After a long career in fashion media, Aekta now focuses on social justice and personal development through her writing and talks.

Hit play and know more about how to engage Independent media. This episode is by a special arrangement with PRPOI - A space dedicated to upskilling for PR & Communication professionals!


Season 2 - Episode 1

Episoder(36)

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

S3 Ep12 : The Eternal PR Triangle – Client, Agency and Media

The Eternal PR Triangle – Client, Agency and Media . This is a triangle that is often the point of almost all discussions in any PR meet up. We obsess, stress and are almost possessed with trying to b...

12 Okt 202220min

S3 Ep11 : 5 Communication Mistakes to Avoid

S3 Ep11 : 5 Communication Mistakes to Avoid

In PR we rely on effective communication at all ends of the spectrum to earn our bread and butter yet there are more than a few slips that happen along the way. Some we catch in time, others we really...

28 Sep 202221min

S3 Ep10 : Legacy Media Makes The Digital Switch

S3 Ep10 : Legacy Media Makes The Digital Switch

While we have all spoken endlessly about the growth of digital and new mediums, have you noticed how legacy media has innovated in this space? Some wonderful innovations that merge their decades of ex...

5 Mar 202222min

S3 Ep9 : Role of PR in the Boardroom

S3 Ep9 : Role of PR in the Boardroom

Communication is counted as one of the key skills across all good leaders. In this episode of All About PR we have with us Author G S Rattan who has published his first book - 10 Steps to the Boardroo...

21 Jan 202212min

S3 Ep8 : Transitioning Mediums

S3 Ep8 : Transitioning Mediums

Transitioning Mediums is not an easy feat. Whether it is from digital to print to digital or PR to journalism and vice versa. Each medium brings with it its own set of challenges and opportunities. In...

8 Jan 202232min

S3 Ep7 : Measurement in PR

S3 Ep7 : Measurement in PR

T.H.E Conversation to have! This was and is always a bone of contention between clients and agencies. Several discussions, seminars, and conferences later we are yet to arrive at a common ROI evaluati...

18 Des 202132min

S3 Ep6 : Getting to the Story

S3 Ep6 : Getting to the Story

Why did your story not get picked up and how did competition win the journalist's trust? A key question every PR professional is asked almost every week. Today we delve into the nuances of how to crea...

27 Nov 202136min

S3 Ep5 : Diversity & Inclusion in PR

S3 Ep5 : Diversity & Inclusion in PR

The PR industry has a place for everyone with different talent sets. We do consider ourselves culturally diverse and inclusive. Yet, can there be more? The PR industry has been abuzz with chatter abou...

19 Okt 202134min

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