ManTalks Podcast16 Jul 2018

Nick Onken - The Power Of Personal Brands & Future Of Photography

Nick Onken is a photographer, podcast host, and creative entrepreneur devoted to inspiring the world to create their moments and create their life. A former graphic designer hailing from the soggy city of Seattle, now residing in the concrete jungle of New York, Nick has photographed personalities such as Justin Bieber, Usher, and Jessica Alba. He has photographed print campaigns for international brands such as Nike, Coca Cola and Adidas and his work has been published in magazines such as Conde Nast Traveler, Cosmopolitan, and Marie Claire. On his podcast, he’s interviewed celebrities such as Usher, Scooter Braun, Stacy London and others. He photographs for the charity, Pencils of Promise as he believes that education is the root problem solver of our world.

On this episode of ManTalks show we take a deep dive into the arts, creativity, and the world of personal branding. Nick Onken joins me in discussing how important and integral ”Anchor images" can be for your brand whether it's a corporate brand, personal brand, or start up. In the digital age, imagery and content is king - knowing how to use these tools is essential to your success. We cover:

Nick’s story
How big brands market.
Working with celebrities
The age of the social influencer
What anchor images are and why you NEED to understand them
How to create a great photo
How to create proper images for your branding

If you've ever wondered or what allows some content to go viral, some brands to stand out above others, and how do pierced through the noise of the modern-day social media, this is a must listen to podcasts.

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Editing & Mixing by: Aaron The Tech

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