Specialized Bicycle Components: Mike Sinyard

Specialized Bicycle Components: Mike Sinyard

Mike Sinyard helped put mountain biking on the map. In the 1970’s, he founded Specialized Bicycle Components to do exactly what the name suggests: sell high-quality bike parts. He eventually decided to make his own models, becoming a pioneer in the industry by designing the first mass-produced mountain bikes. By the 1990’s, Specialized was pulling in tens of millions of dollars in revenue, and Mike brought in outside experts to help grow the business. That turned out to be a huge mistake; Mike spent the next few years recovering from bad business decisions, and recalibrating the company after near bankruptcy. Today, Specialized has regained its reputation as an industry leader, and does around $500 million in sales per year.


This episode was produced by J.C. Howard, with music by Ramtin Arablouei

Edited by Neva Grant, with research help from Katherine Sypher.


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Episoder(799)

Affirm: Max Levchin (Part 2 of 2)

Affirm: Max Levchin (Part 2 of 2)

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HIBT Lab! Mark Cuban Cost Plus Drug Company: Mark Cuban

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PayPal: Max Levchin (Part 1 of 2)

PayPal: Max Levchin (Part 1 of 2)

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HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck

HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck

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Houzz: Adi Tatarko

Houzz: Adi Tatarko

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HIBT Lab! Burn Rate: Andy Dunn

HIBT Lab! Burn Rate: Andy Dunn

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