‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

‘Deadpool & Wolverine’ and Marketing Disney’s First R-Rated Marvel Movie

Matt is joined by Disney’s chief brand officer and president of marketing, Asad Ayaz, to talk about releasing Disney’s first R-rated Marvel film in ‘Deadpool & Wolverine,’ how that changes the calculus for Disney from a marketing side, and how the third installment of 'Deadpool' made more money than its two predecessors. They also discuss broader topics, including how early you should start marketing a film, deciding what spoilers to leak in the lead-up to a movie, how to approach the MCU’s recent struggles as a film franchise from a marketing standpoint, and much more (02:49). Matt finishes the show with an opening box office prediction for M. Night Shyamalan’s ‘Trap’ (28:02). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ click here. Email us your thoughts! thetown@spotify.com Host: Matt Belloni Guest: Asad Ayaz Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Episoder(617)

The 3 Biggest Stories in Music: Bieber’s Payday, Ye’s Comeback, and $64B for Universal Music Group

The 3 Biggest Stories in Music: Bieber’s Payday, Ye’s Comeback, and $64B for Universal Music Group

Matt is joined by Bloomberg’s Lucas Shaw to discuss the business behind Justin Bieber’s Coachella performance, Ye’s successful mini comeback in Los Angeles, and Bill Ackman’s $64B bid to buy UMG (02:2...

14 Apr 32min

The ‘Lorne’ Director on Two Years of Exclusive ‘SNL’ Access

The ‘Lorne’ Director on Two Years of Exclusive ‘SNL’ Access

Matt is joined by documentary filmmaker Morgan Neville to talk about his new film ‘Lorne’, what it was like having exclusive access to Lorne Michaels and the behind-the-scenes moments from 'SNL' for m...

9 Apr 39min

The A-List Filmmakers Evangelizing Movie Theaters

The A-List Filmmakers Evangelizing Movie Theaters

Matt is joined by Cinema United President and CEO Michael O’Leary to discuss their new filmmakers council including Jerry Bruckheimer, Emma Thomas, and Ryan Coogler, what this council plans to accompl...

8 Apr 36min

Does the Surprise Writers Guild Deal Mean Labor Peace in Hollywood?

Does the Surprise Writers Guild Deal Mean Labor Peace in Hollywood?

Matt is joined by labor lawyer, journalist, and author Jonathan Handel to break down how the WGA reached a tentative deal with the AMPTP earlier than expected and what was won—including significant he...

7 Apr 35min

Are Movies Actually Getting Longer? We Found Out.

Are Movies Actually Getting Longer? We Found Out.

Matt is joined by film producer Todd Garner to discuss if movies are actually getting longer. Todd provides a study of over 3,600 films from 1980-2025 to reveal which genres have gotten longer over th...

3 Apr 33min

Why Hollywood Needs Books More Than Ever

Why Hollywood Needs Books More Than Ever

Matt is joined by Jason Richman, UTA partner and cohead of media rights, to talk about the recent success of high-profile book adaptations at the box office ('Project Hail Mary,' 'Wuthering Heights,' ...

1 Apr 31min

Netflix’s Price Hike and Opening Day Debut. Plus, HBO's ‘Harry Potter’ and the Millennial Nostalgia Era.

Netflix’s Price Hike and Opening Day Debut. Plus, HBO's ‘Harry Potter’ and the Millennial Nostalgia Era.

Matt is joined by Bloomberg’s Lucas Shaw to discuss why Netflix has raised its prices twice in the past 18 months and the growing prominence of ad tiers on streaming services. They also talk about Ope...

30 Mar 33min

Can D.C. Save Hollywood? Senator Adam Schiff on Bringing Production Home.

Can D.C. Save Hollywood? Senator Adam Schiff on Bringing Production Home.

Matt is joined by United States Senator Adam Schiff (D-California) to discuss his recent hearing with entertainment industry and labor leaders on the challenges facing the film industry and the import...

27 Mar 36min

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