Sell Your Work, Sell Yourself

Sell Your Work, Sell Yourself

Question: How are you a salesman?

Mark Landis

  • There is a Documentary about him on Netflix, it’s called “Art & Craft” — he’s one of the most successful art forgers. It’s quite amazing he would recreate Picaso’s, among other
    things magic markers and canvases bought at walmart.

  • He convinced over 45 museums to hang his paintings on their walls.

You or I could not tell the difference between an authentic Picasso and one from Landis. So what makes Picasso’s work with millions and Landis’s a scam?

The story!

“You might think that the pleasure you get from a painting depends on it’s color and it’s shape and it’s pattern. And if that’s right, it shouldn’t matter whether it’s an original or a forgery. — but our brains don’t work that way —When shown an object or given a plate of food, or shown a face, people’s assessment of it — how much they like it, how valuable it is — is deeply affected by what you tell them about it.”

— Paul bloom, Psychology Professor

So this is where I say that every successful artist and creator is a salesman.

Are you placing your work on in your portfolio unaccompanied by context or explanation?

A smart creative displays case studies, not portfolio projects.

If you think your art speaks for itself. You are wrong.

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Episoder(140)

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The Three Pillars of Creation

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Three Pillars of Creation = Experience + Trends + Intuition   Experience There really is no substitute for experience. It is a hard-won reference for everything that we do. In fact, every new thing th...

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Trav tells Los about the importance of recognizing your Unconscious Bias, and ways that we can overcome the negative aspects of it.

1 Jan 202034min

Season 3 Trav & Los Premiere: Distractions Become Your Habits

Season 3 Trav & Los Premiere: Distractions Become Your Habits

Show Links:https://www.youtube.com/littlemusicboxeshttps://www.losmontoya.comhttps://travandlos.webflow.iohttps://onezero.medium.com/being-indistractable-will-be-the-skill-of-the-future-a07780cf36f4ht...

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The Last Episode

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Hello, this is Travis. Los has been roaming around in the Utah desert for a few months, And I'm alone in a hotel room in New york, trying to force myself to edit this podcast that I've been putting of...

7 Aug 201824min

How To Not Take Yourself Too Seriously

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Trav and Los talk about the value of being able to doubt your assumptions and provide a little test that you can use to determine if your assumptions are based on good values. Ultimately, they conclu...

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Trav and Los talk about meeting new people and making deep connections quickly. Download the questions we used as conversation prompts when we led the first night at Epicurrence this year. See the lis...

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