Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara20 Jan 2023

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Whether you’re a beauty enthusiast looking for the next great product or you work in the beauty industry, this interview with Julian Reis, CEO & founder of SuperOrdinary, is a must-listen. He talks about the future of beauty shopping and explains how his company connects brands (think: Olaplex, Nécessaire, Ouai, Farmacy, Milk Makeup) with influencers and KOLs (Key Opinion Leaders) in China who sell millions of products via livestreaming platforms such as XiaoHongShu, Douyin, Kuaishou, and Taobao Live. Plus, we talk about the trusted relationship people have with their favorite influencers; why the creator economy is changing; and how his company’s new tool, GalaGala, is democratizing social selling so anyone—not just influencers—can make money if their friends or followers purchase a beauty product they recommend.


Hosted on Acast. See acast.com/privacy for more information.

Episoder(729)

Ep 134: Retinol, Retinoid, Retin-A, Retinoic Acid

Ep 134: Retinol, Retinoid, Retin-A, Retinoic Acid

Dermatological surgeon Dr. Dendy Engelman is here to demystify topical anti-agers and explain how retinoids, peptides, antioxidants, and acids work. Plus, she offers real talk on which ingredients are...

30 Nov 201856min

Ep. 133 Respect Your Face

Ep. 133 Respect Your Face

David Yi, founder of @verygoodlight, talks about changing heteronormative grooming standards, going through hard times, and finding YOUR good light (and some good products!). We also tell you where to...

23 Nov 20181h 8min

Ep 132: How to Approach a Face

Ep 132: How to Approach a Face

Mario Dedivanovic, Kim Kardashian's favorite makeup artist and founder of The Masterclass, shares his surprising start in the biz, offers amazing advice to aspiring makeup artists, and sneaks in some ...

16 Nov 20181h 9min

Ep 131: Soko Mascara

Ep 131: Soko Mascara

Charlotte Cho, an aesthetician and the founder of Soko Glam, plays co-host this week. She and Jenn discuss the origins of K-beauty, double-cleansing, skip care, humidifiers, why houseplants help your ...

9 Nov 201839min

Ep 130: Go Ask Alex

Ep 130: Go Ask Alex

Alessandra Steinherr was the Beauty Director of Glamour UK for over a decade, became a beauty influencer in her own right, and just launched her own range of affordable(!) skincare: Now she's in the s...

2 Nov 20181h 8min

Ep 129: Works Cited

Ep 129: Works Cited

Hairstylist Jawara is one of the most in-demand stylists in fashion today thanks to his creativity, speed, and expertise with ALL hair types. We discuss why the latter is still (!) a rarity in fashion...

19 Okt 20181h 2min

EP 128: Somebody's Hoarding Makeup

EP 128: Somebody's Hoarding Makeup

Luke Henderson is back in the studio for a cozy beauty chat with Jess (Jenn is away this week), and all bets are off: We're talking celeb trends that just ain't working, $3 skincare secrets, product h...

12 Okt 201857min

Ep 127: The Don

Ep 127: The Don

John Demsey, Executive Group President of The Estée Lauder Companies, Inc., is one of the biggest decision makers in the beauty world (he oversees brands like MAC, Tom Ford, Too Faced, and GlamGlow), ...

5 Okt 20181h 4min

Populært innen Premium

papaya
giver-og-gjengen-vg
tusvik-tnne
aftenpodden
harm-og-hegseth
storefri-med-mikkel-og-herman
avhort
krimpodden-vg
podme-krim
big-5-med-nils-og-harald-2
konspirasjonspodden
aftenpodden-usa
ida-med-hjertet-i-handen
topp-3-med-wold-og-fladseth
fastlegen
popradet
tore-og-haralds-podkast
stopp-verden
ma-pa-behandling-med-morten-ramm
hovla