O is for Observe

O is for Observe

In this episode we cover one of the main stages in the design thinking process: observe. Sure, we all observe ourselves and others on a daily basis, but when you need to observe with purpose; to be aware of your surroundings, to better understand the impact of your product, or to solve problems and makes decisions within your business, how good are you at observing then? It can actually be one of the hardest stages in the design thinking process to get right and do well. It's time to...

Episoder(46)

Beginner's Guide to Unlocking the Power of Curiosity in Design Thinking

Beginner's Guide to Unlocking the Power of Curiosity in Design Thinking

In this episode, Lucy and Tracy explore the transformative power of curiosity within the context of design thinking. They discuss the science behind curiosity, its role in personal and professional gr...

14 Jul 202539min

A Beginner's Guide to AI versus Design Thinking

A Beginner's Guide to AI versus Design Thinking

In this episode, Lucy and Tracy explore the relevance of design thinking in the age of artificial intelligence. They discuss the historical context of AI, its integration into design processes, and th...

13 Jun 202531min

A Beginner's Guide to Empathy

A Beginner's Guide to Empathy

In this episode, Lucy and Tracy delve into the critical role that empathy plays in design thinking; emphasising its importance in creating products and services that truly meet the needs of users. The...

14 Mai 202523min

A Beginner's Guide to Embracing Struggles, Adopting Solutions & Learning Lessons: Season Two Finale.

A Beginner's Guide to Embracing Struggles, Adopting Solutions & Learning Lessons: Season Two Finale.

In this episode, Tracy and Lucy wrap up Season 2 by reflecting on the importance of embracing failure as a teacher and the lessons learned from their personas, Dave and Eliza. They discuss practical...

21 Jan 202540min

A Beginner's Guide to The Power of Implementation in Design Thinking

A Beginner's Guide to The Power of Implementation in Design Thinking

In this episode Lucy Patterson and Tracy Sharp explore the critical theme of implementation in the design thinking process. They discuss the importance of taking action, the challenges of maintaining ...

7 Jan 202530min

A Beginner's Guide to Navigating the Ideation Process in Design Thinking

A Beginner's Guide to Navigating the Ideation Process in Design Thinking

In this episode, Lucy Patterson and Tracy Sharp explore the principles of design thinking, focusing on the ideation process, innovation, and the importance of prototyping. They discuss how to naviga...

17 Des 202433min

A Beginner's Guide to Creating Safe Spaces for Innovative Ideas

A Beginner's Guide to Creating Safe Spaces for Innovative Ideas

In this episode, Tracy Sharp and Lucy Patterson discuss the challenges of ideation, particularly focusing on overcoming self-criticism and perfectionism. They emphasise the importance of preparation, ...

3 Des 202432min

A Beginner's Guide to Navigating The Pitfalls of Design Thinking

A Beginner's Guide to Navigating The Pitfalls of Design Thinking

In this episode, Lucy and Tracy explore the principles of design thinking, focusing on the common pitfalls that individuals and teams encounter during the process. They emphasize the importance of und...

19 Nov 202433min

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