90: RIP Apple Car

90: RIP Apple Car

On this week’s episode of The MacRumors Show, we discuss Apple’s decision to cancel its long-rumored electric vehicle project. Despite Apple’s reputation for innovation, the company struggled to achieve the breakthroughs necessary to offer a viable self-driving car. The project’s ambitious scope and shifting focus led to repeated setbacks.

Earlier this week, Bloomberg’s Mark Gurman broke the news that Apple has officially canceled its plans to launch a car, informing approximately 2,000 employees working on the project of the decision. Many of the staff working on the car will apparently move to Apple’s artificial intelligence division. The company apparently spent over $10 billion on the project over the period of a decade.

We discuss the multifaceted reasons behind the Apple car’s cancelation and its implications for the future of the company and the wider automotive industry. We talk through the strategic missteps and missed opportunities that characterized the vehicle’s development, such as Apple’s failure to secure a partnership with an established automaker or to acquire a company like Tesla.

Our conversation also touches on the competitive dynamics of the automotive industry, such as the reluctance of some automakers to adopt the next-generation CarPlay experience. Despite these challenges, the project’s cancelation opens new avenues for Apple to reallocate its resources toward improving its existing product lineup and emerging technologies such as generative AI.

Episoder(178)

135: Apple's iPhone 16e: Love it or Hate it?

135: Apple's iPhone 16e: Love it or Hate it?

On this week's episode of The MacRumors Show, we unpack Apple's announcement of the all-new iPhone 16e. The ‌iPhone 16e‌ is the newest member of the iPhone lineup, offering a massive upgrade over the...

21 Feb 202537min

134: Apple Launch Set for February 19th! New Products on the Way?

134: Apple Launch Set for February 19th! New Products on the Way?

On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE. In a social media post on Thursday, Apple CE...

14 Feb 202541min

133: Apple's All-New 'Invites' App

133: Apple's All-New 'Invites' App

Earlier this week, Apple announced "Invites," which is designed to help users plan group events like birthday parties, graduations, vacations, baby showers, and more. Users can choose a background ima...

7 Feb 202542min

132: iPhone SE 4 Latest Leaks & Rumors

132: iPhone SE 4 Latest Leaks & Rumors

On this week's episode of The MacRumors Show, we talk through all of the latest rumors about the iPhone SE 4 as it nears launch. The fourth-generation ‌iPhone SE‌ is widely rumored to feature an iPhon...

31 Jan 202536min

131: Samsung's 2025 Challenge to Apple!

131: Samsung's 2025 Challenge to Apple!

The MacRumors Show is back for 2025! On this week's episode, we look at how Samsung's latest announcements challenge Apple. Samsung this week announced the Galaxy S25, the Galaxy S25+, and the top-of-...

24 Jan 202549min

130: Every Apple Product Coming in 2025

130: Every Apple Product Coming in 2025

On this week's episode of The MacRumors Show, we take a look ahead to all of Apple's expected hardware announcements for 2025. Rumors and reports from a range of reliable sources suggest that Apple wi...

20 Des 202453min

129: Apple's 2024: Year in Review

129: Apple's 2024: Year in Review

On this week's episode of The MacRumors Show, we take a look back at all of Apple's biggest announcements this year. Apple's year started out with the launch of Apple highly anticipated Vision Pro he...

13 Des 20241h 3min

128: Apple’s Big Foldable and Smart Home Plans

128: Apple’s Big Foldable and Smart Home Plans

On this week's episode of The MacRumors Show, we discuss the rumored launch of Apple's first foldable in 2026 and the company's plans to move aggressively into the smart home market. Earlier this wee...

6 Des 202433min

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