Marketing Week Meets... Aline Santos Farh

Marketing Week Meets... Aline Santos Farh

Aline Santos Farhat is one of the most famous marketers in the world. Spending almost her entire career at Unilever, she has risen through the ranks to become executive vice-president for global marketing, overseeing marketing capability and corporate brand. She is also the company’s chief diversity and inclusion officer, a platform she has used to attempt to rid advertising of gender stereotyping. In this frank interview, she discusses:•What an early entrepreneurial endeavour taught her about work-life balance •How to cope with the increasing demand for specialist knowledge•Why face-to-face contact is key to customer insight •Why diversity is the “mother of creativity”

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Episoder(172)

Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness

Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness

Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.In this episode of The Marketing...

7 Jul 25min

How can marketers thrive in the second half of 2026?

How can marketers thrive in the second half of 2026?

In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.Hosts Lucy Tesseras, managing editor, and Molly In...

29 Jun 32min

Is the marketing industry as progressive as it claims?

Is the marketing industry as progressive as it claims?

Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resol...

17 Jun 51min

Inside Diageo's World Cup marketing playbook

Inside Diageo's World Cup marketing playbook

With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official...

9 Jun 28min

Nationwide and agency Mother on building a celebrated brand

Nationwide and agency Mother on building a celebrated brand

The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...

4 Jun 46min

How Arla Foods transformed marketing capability with CMO Patrik Hansson

How Arla Foods transformed marketing capability with CMO Patrik Hansson

Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marke...

27 Mai 43min

Why ‘outdated’ systems are harming parents’ progression

Why ‘outdated’ systems are harming parents’ progression

As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed the...

13 Mai 30min

Rethinking transparency and accountability in digital advertising

Rethinking transparency and accountability in digital advertising

Social media advertising continues to grow, with spend increasingly concentrated among a handful of dominant media owners.Now, as certain social media platforms face claims that their algorithms are i...

20 Apr 39min

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