Professors Byron Sharp and Jenni Romaniuk on influencing CFOs, how (small) brands grow and AI hype
This episode of The Marketing Week Podcast is a must for any marketer navigating the industry's enduring and fresh challenges.Professors Byron Sharp and Jenni Romaniuk of the Ehrenberg-Bass Institute ...
14 Jul 34min
Oura's chief marketing officer on 'empathetic' advertising, sports sponsorship and building awareness
Oura is one of the fastest growing health wearable brands, with revenues increasing fourfold in the last two years and the business on track to surpass 5 million users.In this episode of The Marketing...
7 Jul 25min
How can marketers thrive in the second half of 2026?
In this episode of The Marketing Week Podcast, we’re reflecting on the year so far and what it means for marketers going into the second half of 2026.Hosts Lucy Tesseras, managing editor, and Molly In...
29 Jun 32min
Is the marketing industry as progressive as it claims?
Is marketing as progressive, equitable and inclusive an industry as it claims to be?Taking pay disparity as a meaningful measure, Marketing Week data proves the industry still has many issues to resol...
17 Jun 51min
Inside Diageo's World Cup marketing playbook
With the 2026 FIFA World Cup around the corner, brands across the globe are making big swings to capitalise on the action and push their businesses forward.Diageo is one such brand. As FIFA's official...
9 Jun 28min
Nationwide and agency Mother on building a celebrated brand
The Marketing Week Awards celebrate marketing that delivers real impact, where creativity, strategy, and execution come together to make a difference for brands, businesses, and customers. Click here ...
4 Jun 46min
How Arla Foods transformed marketing capability with CMO Patrik Hansson
Marketing faces several enduring challenges, including driving business growth, establishing a framework for success and putting customers firmly at the heart of the business.This episode of The Marke...
27 Mai 43min
Why ‘outdated’ systems are harming parents’ progression
As Pearson vice-president of global brand Rachel Exton points out, a lack of ambition is not the reason 44.6% of mothers responding to the 2026 Career & Salary Survey say being a parent has harmed the...
13 Mai 30min
