4 easy steps​ to become a DigitalMarketer​

Salut, je m’appelle Yasmine Rhazaoui, je suis analyste de marketing digital à IIDM et aujourd’hui je vais partager avec vous 3 conseils de pro pour réussir votre commerce ou business sur instagram. Quand on parle de gestion de comptes professionnelles sur les réseaux sociaux, il faut savoir que ça nécessite beaucoup de temps et d'effort pour pouvoir utiliser la ou les plateformes à votre profit. Donc pour que votre page puisse atteindre un grand nombre d'utilisateurs, il faut être fortement présent et cohérent. 1. Pour ce, on recommande la création de votre contenu bien à l’avance et de planifier ses publications. Ce point est important car, comme on l’a dit avant, vous devez être très présent et donc d’avoir idéalement, une publication par jour, à la même heure. Cela va permettre une meilleure visibilité et le fait d’avoir votre contenu déjà prêt vous rend la tâche plus facile et effective. 2.Notre 2ème point est l’interaction avec votre public. Que ça soit avec des messages positifs ou négatifs, prendre le temps de répondre et parfois expliquer est très important pour votre image et votre crédibilité. 3. Et notre 3ème conseil est de créer ce que j’appelle, du contenu spontané. Il s’agit ici des lives et des story que vous partagez avec vos followers. Ils ne sont pas forcément spontanés, en fait, il est bien meilleur de les planifier à l’avance, mais ils donnent un certain sentiment de spontanéité, chose qui vous rend plus réel et proche de votre consommateur. Les lives à leurs tours donnent la chance d'interagir directement avec votre public, c’est un excellent moyen de communication qu’il ne faut surtout pas négliger. Pour récapituler, il faut créer votre contenu à l’avance et avoir un planning de publication, interagir avec vos followers et créer du contenu spontané. Il y a bien sûr d'autres stratégies à suivre quand on parle de gestion des réseaux sociaux, mais ces 3 points doivent être parmi vos premiers pas dans ce nouveau monde, si on veut dire, de marketing digital et de réseaux sociaux. Merci et à bientôt! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

21 Jul 20212min

#campaigns #ppcads #marketing Have you ever thought a struggling ad campaign would perform better outside of the country? International ppc #campaigns work best when you understand your target audience and appeal to the local culture. 1. Decide which countries to target with your international #ppcads Before you start diving into targeted ads in specific countries, you’ll want to determine which countries will respond to your ad. You’ll want to research the market in the country, see what types of advertising guidelines they have, and start to understand what the economics are like in the country. 2. Create international #ppcads that appeal to local culture Having a buyer persona doesn’t end at the border. You still need to create ads to appeal to the local culture and address concerns or issues. To do this, you need to research the local culture and understand their unique interests. This could be as simple as finding what colors and images appeal to them. 3. Optimize your budget by country Your cost-per-clickand cost-per-acquisitionwill vary from country to country. The only way to know for sure will be to experiment by stretching your audience out wide and narrowing it down as you learn which country is receiving your ad the best. 4. Advertise where the locals are You’ll want to understand how different countries use search engines and other platforms. Targeting google will ensure you cover most of the world and exclude as few people as possible, but what about when you narrow down to a more specific audience? 5. Organize and keep tabs on your #campaigns The organization is an overlooked but crucial aspect of managing international #ppcads. It’s even more important because if you’re not keeping individual tabs on each country, you’ll have a harder time determining which ads are converting—and which aren’t. 6. Take advantage of localized concerns Another reason to keep each campaign unique to a region is that you shouldn’t use the same ad copy across the board. Even when you start with a broad ad, you’ll still want to keep the message exclusive to a certain region and change the copy as you transition from one region to another. The same ad copy rules apply no matter where your target audience is. Identify pain points people in that region may have, things that excite them, and what causes them to buy. These factors will vary from region to region, however. 7. Use a local domain extension Credibility and trust are important factors for any campaign, but it is doubly essential for international #ppcads. Use a domain extension to match the country you’re advertising in to build trust fast—which is crucial when you only have a few seconds before someone bounces. #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute.

21 Jul 20214min

Merhaba, Ben Uluslararası Dijital Pazarlama Enstitüsü IIDM’den Digital pazarlama analisti Yaren. Bugün sizlerle Startuplar için 5 maddelik etkili dijital pazarlama önerilerini konuşacağız. İş dünyasında, muhtemelen kendi startup’ınızı başlatmak kadar zorlayıcı ve heyecan verici bir şey yoktur, ancak işinizi pazarlamak için hazırlıksızsanız önünüzdeki yolda ciddi tehlikelerle karşı karşıya kalabilirsiniz. Bu tehlikelerden uzaklaşmanız, startup’ınızın yaşayabilir hale gelmesi ve piyasada güçlü bir varlık oluşturmanız için işinizin mümkün olduğunca çok dikkat çekmesi gereklidir. Bir Startup için dijital pazarlama çok ama çok önemlidir. Şimdi ise 5 maddede Startuplar için etkili dijital pazarlama önerilerini incelicez. 1. Değeri asla eskimeyecek, kaliteli içerikler üretin! İçerik size, hem maddi anlamda hem de zaman anlamında birçok tasarruf sağlayacaktır. Özgün ve kaliteli içeriklerle markanızı insanlara dilediğiniz şekilde tanıtabilirsiniz. 2. Yarışma ve indirim kampanyaları yaratın. Ücretsiz hediyeleri kim sevmez ki? Bu tür kampanyalar hem dikkat çekmenizi sağlar hem de müşterilerinizin sizi daha yakından tanımaları için bir fırsat doğurur. 3. Popup’ları değerlendirin! Sıkıcı ve kullanıcıyı kötü hissettiren açılır sayfalardan bahsetmiyoruz. Kreatif olun! Yaratıcı bir açılır sayfayla kullanıcıların iletişim bilgilerine kolayca ulaşabilirsiniz. Eğer iletişim bilgilerini sizlerle paylaşacaklarsa, karşılında bir değer, fayda görmeleri gerekiyor. Bu kullanıcıları, zamanla gerçek müşterilere dönüştürebilirsiniz. Sabırlı olun. 4. Görünürlüğünüzü artırın. Bugün, sosyal medyada bir şekilde var olan yaklaşık 2.62 milyar insan olduğu tahmin ediliyor. Viral içerikler (Örneğin; etkili bir video, blog içeriği ya da tweet…) size hiç ummadığınız bir başarı ve tanınırlık getirebilir. 5. SEO, planlamanız içerisinde mutlaka olmalı. Başarılı bir SEO stratejisi için içerik pazarlaması yapabilirsiniz. Kaliteli içeriklerle, Google’daki varlığınızı artırabilirsiniz. Böylece, markanız bu şekilde de daha görünür hale gelecektir. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

20 Jul 20212min

Hi, My name is Veekshani. I’m an intern at the International Institute of Digital Marketing. Join me in reviewing 5 ways that branding can boost your business. The term branding gets thrown around a lot when it comes to design and digital marketing. Often it is used to mean selecting a color palette, creating logos, and coming up with a catchy slogan. Although branding encompasses these activities, it is so much more than that. It is how your customers perceive your business and connect with it, how your staff interact with your customers, and the relationships your business fosters. Let’s review five reasons why branding is essential in the digital era. 1 - Reputation will build anyway, take control of narration by effective branding. o Every business interaction adds to your reputation in the marketplace. Use branding to effectively communicate your business goals, values and connect with your customers. 2 - Brand loyalty is an emotional experience. o Customers stick to businesses they can trust. It is a relationship that can last economic roller coasters. 3 - If it’s easy to talk about, it’s easy to share. Keep your business crystal clear with branding. o Branding provides an opportunity to clearly define your mission and objectives. When this is easy to talk about, you can open revenue channels like word-of-mouth marketing. 4 - Unify your efforts. Unify your teams. o Branding isn’t just for your customers. It is also essential for employees. It sets a standard for communication and teamwork across cross-functional departments. 5 - Let branding set you apart from the rest. o In a growing and competitive marketplace, branding can set you apart from the crowd. Let your customers easily find you with your defined and consistent use of design, colors, and trustworthy standards. So don’t get left behind. When many affordable tools are available online, businesses that don’t take the time to brand are losing out on valuable opportunities to connect. Taking advantage of branding is a must for creating a loyal community that can last for years to come. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager

20 Jul 20212min

Are you the type who is a fan of old school but wants to give it a slightly modern touch? Then you’re the kind I’m addressing today. Hello everyone and welcome to yet another podcast by the International Institute of Digital Marketing. I, Sravya Malineni, give you a warm welcome to this podcast on how digital marketing competes with traditional marketing. Digital methods differ from traditional ones in many ways. While digital use social media platforms, emails, influencers, google ads to reach the audience, traditional would use billboards, newspapers, posters, and Tv commercials. While digital marketing might seem more cost-effective, one can’t be sure how long it would stay as the digital landscape constantly evolves. Lastly, digital marketing definitely provides ease of measuring, comparing, and analyzing the results which the traditional method falls behind in. To conclude, both have their own set of pros and cons. When we think of privacy issues, traditional might be the one that seems to win. Hence, it wouldn’t be right to say that digital would overtake traditional marketing, at the same time it would be wrong to say that only one of them can exist. The right way is the coexistence of both platforms in order to together provide an experience most beneficial for the companies as well as consumers. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

20 Jul 20211min

Hi, I'm Shirleen from the digital marketing institute. Multicultural Marketing is personalized marketing for a targeted audience with specific unique identities like culture, country, language, age, interest, and so on. By understanding the uniqueness of the targeted multicultural audience, effective content can be delivered and it helps resonate with the audience. Making your marketing multicultural is an important aspect: Firstly, to be culturally sensitive by establishing rapport with customers, build relationships, and ultimately increase customer trust and loyalty even worldwide. Secondly, expand your brand quickly so that you drive more traffic and sales while building relationships with more targeted customers. Thirdly, to keep up with the ever-changing culture of the digital world and future-proof your brand! Lastly, to ensure all elements convey the desired message for the desired target audience. A well-thought-out message in one market culture might be unsuitable or even offensive in other cultures. Misunderstanding or even worse cultural differences ignorance may lead to failure and substantial financial losses. For more information, please visit our website. Thank you! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

20 Jul 20211min

Hi! I am Selin Oztasci from The International Institute of Digital Marketing. Today I will be suggesting 5 must-have apps for Digital Nomad Marketers. Let’s start with this question. Who are these digital nomads? Digital nomads are people who work remotely using the internet while traveling around the world and filling up with new experiences every day! So if you are thinking about being a digital nomad, entering the digital marketing world comes with convenience. While you are traveling you can still earn with the passive income from affiliate revenue! That’s probably not valid for most digital nomads. The good news is, digital skills can be learned online. With Digital Skills For All motto, International Institute of Digital Marketing offers you a new way of learning called The Learning Leaf. When you become a Digital Nomad Marketer you will need tools and apps to make your life easier, more productive, and more organized. My first suggestion is the app called TripIt. This app coordinates your travels just like a personal assistant. TripIt can organize your hotel booking, flights, and everything about your trips. The other one is Workfrom. When you are working remotely it doesn’t mean you have to be at home. This app gets required pieces of information about the best coffee shops, coworking spaces, bars, restaurants, and other drop-in workspaces from different countries. Next on the list for the indecisive ones. Nomad List can help you find the perfect destination. You can learn about the weather, internet speed, remote job opportunities, prices and even insurance information about places around the world. The other one is Auphonic. You can’t always have a studio with you when you travel all the time. You can process your audio files with Auphonic to make background noises disappear and even up the sound. And this list wouldn’t be complete without a VPN suggestion. A VPN is basically a virtual private network that creates a secure network where you can avoid interference and censorship. Some countries censor many websites and using ExpressVPN can be very beneficial. Are there any of them you haven’t heard? Which one will you try first? Leave it in the comments! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynear

20 Jul 20212min

#branding #seo #socialmedia #branding is hard. In order to set up a successful #branding strategy, you should first have a clear vision in mind of what your brand is about: what is your mission? What values are important? Which style fits your brand (formal/informal)? What does your preferred audience look like? Hi, i’m cally, from the international institute of digital marketing. Let’s look at 5 practical tips to improve your #branding. Tip 1: stay consistent The most important thing when it comes to #branding is to stay consistent. Develop a certain style and stick with it! Design a logo, and stick with it! Phrase your mission and stick with it! If you are consistent in the way you present your brand to your audience, people will eventually start to remember and recognize your brand. Tip 2: phrase a tagline and make it visible Your tagline phrases the most important message about your brand or your product in a single sentence. Make sure it stands out on your website. You can, for instance, place a tagline below your brand name. Try to make your taglines clear and appealing, and have a clear picture of your audience as you’re deciding on your tagline. Use a few words to clearly describe what your site’s all about. Tip 3: use images Images are a very important aspect of your #branding strategy. You can use pictures and illustrations on your website, in your newsletter, on facebook or in advertisements. Of course, you should make sure your images fit your brand. If you sell ballet shoes, you should probably not use pictures of wild animals in the jungle. You’ll want to use pictures that express elegance and grace. Tip 4: use your brand name Make sure your brand name will become familiar to your audience. That means you should use that brand name! Make sure to use your brand name in your newsletter and in your posts. People should hear and read your brand name regularly! Tip 5: use your logo Your logo is of great importance to your #branding strategy. #branding is more than designing an awesome logo, though. Ideally, your logo should stand out. It should be something people recognize without any context. Once you have a great logo, make sure to use it! Present it to your audience: on your website, in your newsletter, on facebook: everywhere! Conclusion If you develop a successful #branding strategy, people will remember and recognize your brand. In the long run, your logo or brand name will be something that immediately evokes positive emotions. As people get more familiar with your brand, your #seo will get easier as well. Therefore, combining your #seo strategy with an awesome #branding strategyis the way to go! For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

19 Jul 20213min