Digital Marketing Specialist ™

#IIDM #Digital #Marketing Hi, there my name is Aniekpeno Ifeh, I am a Digital Marketing Analyst with the International Institute of Digital Marketing. Topic #1 What is Digital Marketing? Digital Marketing is the act of promoting products and services using the internet and internet platforms. Topic #2 Why Digital Marketing? - Digital Marketing is one of the leading careers - Potential customers are found online in a much larger number than traditional marketing - Customer behavior can be understood by interacting and social monitoring - global market can be reached - It is cost-effective as opposed to traditional marketing methods - Brand loyalty can be achieved by building personal connections with customers - Brand activities can be measured and improved upon. Topic #3 Starting out Digital Marketing Career Digital marketing courses can be taken by anyone, a particular educational qualification is not required. Interestingly, there are a plethora of free courses online to enhance understanding and knowledge of this field. However, to be taken seriously when sending out applications for internships and jobs, certifications from recognised educational bodies are required. International Institute of Digital Marketing is one of the platforms that can provide globally recognised knowledge and certifications in Digital Marketing. Outro Recap So, there are a plethora of materials and study guides for Digital Marketing. However, it is important to make use of globally accredited materials and platforms so that your learning is optimized. Call to action For more information on starting out a career in digital marketing visit our website at www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

23 Sep 20212min

#IIDM #Tiktok #Digital #Marketing How to Build your Brand with Tiktok What is TikTok? TikTok, the social platform built on short-form mobile video sharing, is the fastest-growing social media app in history. Why Does TikTok Matter to Marketers? TikTok is an excellent way for brands to develop a human bond with potential and current customers. It also provides an outstanding opportunity to expand your brand’s reach since it’s one of the rare platforms in which it’s still possible to “go viral” overnight. How TikTok Works TikTok users record 15- to 60-second repetitive-loop vertical videos, often adding fun effects such as AR filters, text overlays, and music before sharing with other users. How Many People Use TikTok? In the United States, TikTok hosts more than 100 million active users, employs roughly 1,500 people, and has more than 10,000 new U.S. jobs in the works across several U.S. states Participate in a TikTok Challenge. ... Create a Branded Hashtag Challenge. ... Hold a Contest. ... Create Short Music Videos. ... Let Your Employees Dance at Work. ... Post Musical Duets. ... Join In On Trends. ... Partner with TikTok Influencers. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

23 Sep 20211min

Hey, My name is Getson and I am from the International Institute of Digital Marketing. The world is evolving at a rapid pace, more and more businesses are moving towards having an online presence. I am going to discuss “The Merge of the Township Economy and the Digital Economy” in South Africa. Creating an online presence for businesses in the Township. How this can be made possible. Create a website One of the best ways to merge the Township economy and the digital economy is to build a website for your company. Having a website assists you in creating many marketing strategies, looking at ways to reach more customers through your website. This will result in an increase in people visiting your website. Search Engine Optimization SEO allows you to improve the quality of your website so that when someone searches for a site that is related to the service you are offering, your website will appear in the search results. Build your brand Having a brand is vital for your business, many small businesses do not realize the importance of having a brand. People are able to identify a business through the brand that they use. Affiliate Marketing Get someone to promote your product or business. This will help you get your product exposed to different customers. For more information, please visit ww.internationalinstituteofdigitalmarketing.co.za Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

23 Sep 20211min

If you’re running an e-commerce store, you should be using #google #analytics. Few tools rival its importance. 1. Optimize content with on-site search Successful businesses are the ones providing valueto their customers. But how do you know what your customers want? #google #analytics has a built-in search term report that lets you view what your visitors are looking for on your site. No need for surveys or long conversations. Just pop in there and see the exact words, products, and content that your customers want to see. 2. Familiarize yourself with your buyer’s journey Your buyer goes through a step-by-step processbefore he or she decides to finally purchase from you.the buyer’s journey for each business looks a little different. It starts with personalized customer service. This is where the behavior flow reportcomes in. In this report, you can see exactly where the path of engagement ends. 3. Understand your customer’s interests Every customer has their own unique reasonfor why they visit your platform. #google #analytics provides details of your customers’ interests with its affinity categories report. 4. Measure the duration by which your leads convert The path length report shows you exactly how many interactions it takes before they purchase. You can also see the conversion value for each path length 5. Annotate for better seo management #google #analytics allows you to stay organized and informed through annotations. Keep track of occurrences so you know what is causing positive, or negative, changes on your website. Anything from a marketing campaign or website redesign to general news and the weather can be tracked. It’s as easy as clicking the ‘create new annotation’ button. 6. Map out on-site engagement The landing page report shows you a statistical view of the attention span of your visitors. You can see the duration and bounce rate for each page to see which pages get more engagementand which ones aren’t providing value to visitors. 7. Realize customer value The lifetime value report tells you the value of each customerthroughout their journey with your company or brand. You can see the lifetime value of customers acquired through social, email, paid search, etc. For more information, visit www.thedigitalmarketinginstitute.org #analytics #sales #google #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

22 Sep 20214min

Hey Everyone, Are you wondering how to conduct a Competitor Analysis In Digital Marketing which is different from traditional marketing competitor analysis. Here we go. I am Gayaney Vijayan who has written a blog on Competitor Analysis In Digital Marketing To Attain Competitive Advantage as a pop-up solution to your search query. I have covered 6 main topics in this blog as follows. 1st Who are Competitors? 2nd What is competitor analysis? 3rd What is the importance of spending time on Competitors Analysis as a Digital Marketer? 4th Digital Marketing methods to perform Competitor Analysis. 5th digital marketing Tools to Conduct Competitor Analysis in Digital Marketing And the final topic is a summary of competitor analysis. Under the 4th topic which is known as digital marketing methods to perform competitor analysis, I have given an explanation on Social Media Marketing (SMM) Pay Per Click Advertising (PPC) Search Engine Optimization (SEO) and Content Marketing is the digital marketing method that can be used to perform competitor analysis. SEmrush and similar web are the tools that I have discussed in-depth on the 5th topic which is digital marketing tools to perform competitor analysis where you can learn exactly how to utilize the tool to get the maximum benefit out of it. In the summary, you can identify the points in the advantage that you can Conduct fast and in-depth organic research and Easily monitor the performance of brands in your niche. Under disadvantage, I have mentioned that You can misinterpret data and Too much Data can be Overwhelming. Anyway, A competitive analysis is your best bet at distinguishing yourself from your competition by working smartly and proactively. No matter how big or small your business is, you can always benefit from an in-depth online analysis of your market niche. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

21 Sep 20212min

Hi there! My name is Fikile Thambeka Ngcongo from IIDM. Welcome to our youtube channel. Today we will talk about Digital Marketing tools for businesses. Digital marketing tools. Marketers rely on marketing tools in their everyday activities. That’s why it’s vital to choose the right set of tools. The marketing tools of your choice should be tailored to your needs, affordable, and easy to use. Are you ready to start a quest for the best digital marketing tools? Ask yourself this question. Examples of digital marketing tools: - Hubspot - Canva - PromoRepublic - MailChimp - Hootsuite - Google Adwords - Google Analytics etc. The times where you can solve your marketing challenges by yourself are long gone. Of course, there is a lot you can do on your own. But implementing digital marketing tools will save you a lot of time and will make your work more effective. As a marketer, you have to analyze what people say, where they say it, and how they feel about your messaging. The amount of chatter about your company will increase in the upcoming years. Interesting right? To find out more subscribe to our channel and also visits our website www.thedigitalmarketing.org #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

21 Sep 20211min

Hi. My name is Daniel Lutrin from the International Institute of Digital Marketing. In today’s audio podcast, I would like to discuss why social media marketing is effective. The reason for its effectiveness is because social media marketing connects and resonates with the current generation and this makes it easier to attract internet users, and if you are able to attract an internet user, there is a high guarantee that the user will become a customer. For example, a business uses memes as part of its social media marketing strategy, which today’s generation will immediately resonate with and become attracted to the business, eventually becoming a customer. Social media marketing is also effective because it allows the target audience to engage, further strengthening the relationship between the business and its target audience. By building a strong relationship with the target audience thanks to social media marketing, shall give the benefit of increasing brand awareness because the target audience will spread the word throughout other social media platforms. Social media marketing enables the business to easily understand the target audience's current needs or wants and adapt quickly to new needs or wants, which prevents the business from losing its target audience and helps maintain the consumer base momentum. In conclusion, social media marketing is a mighty marketing tool, because of its wide spectrum of appeal, to all target audiences at any given time, and can be incredibly effective, as long as one has the capability to connect and resonate with the target audience. I thank you for listening to this audio podcast. For more information visit our website www.thedigitalmarketinginstitute.org™ #Socialmedia #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

21 Sep 20211min

Hello I am Danelle Geringer from the International Institute of Digital Marketing Let's talk about how to cultivate long-term influencer partnerships and why it is important. Think about the relationships in your life. Romantic relationships or business relationships. Why are they successful? Or maybe why are they not? Happy relationships are hard to come by. We as humans almost never enjoy compromising. It is extremely important to build lasting relationships with your influencers because this will show their followers that they are truly loyal to your brand. Choose your partnership wisely. You need to be familiar with the specific influencer and their following, what they will like, and what they don’t like. The probability of their following actions on the influencer’s recommendation is so much higher. It is more beneficial to have a few loyal influencers promoting your business online than having a hundred and only some of them fit with your brand and values. Ask Informative Questions Before partnering with new influencers, ask them a few questions. Get to know them and what they expect from the brands they work with. 1. What are they interested in? 2. How willing are they to talk and post about your brand? 3. For how long do they want to use your product or service before they talk and promote it on social media? Influencers know their following very well and what they are usually captivated by. If you ask the right questions, it could provide you with valuable insights. Communication is key You need to talk about what you expect in the partnership. They should understand what your goals are. What makes your product or service unique? This is important information they should talk to their following about. Tell them about future products and marketing campaigns. They want to feel involved and valued as partners. Ask for feedback A good tip for cultivating lasting relationships is asking for their feedback. Not only will this help you understand exactly how your product or service is perceived by your customers, but it will also show your influencer that you care about and value their opinion. Influencers are a great way to promote your company and get your brand out there. But this only works if both parties are happy. For more information visit our website at www.thedigitalmarketinginstitute.org #IIDM #Influencer #Partnerships Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digita

21 Sep 20212min