Reach a Wider Audience? And Step Up Your Content Distribution Strategy?

#Audience #Content #Marketing Reach a Wider Audience? And Step Up Your Content Distribution Strategy? You’re confident the content you created is valuable, so why don’t you see the traffic and conversions? The problem often comes down to distribution. But what about new visitors? Where are they? Content distribution is a crucial part of the content promotion strategy that focuses on promoting your content to your target audience through various media channels. It primarily includes three content distribution networks: 1. Owned Media: This consists of any web property that you own, such as your website, blog, mobile app, newsletter, social media accounts, etc. 2. Paid Media: Any channel that you pay to amplify the reach of your content. Paid content distribution includes all paid ads, social media ads, influencer marketing, remarketing, etc. 3. Earned Media: Getting your content amplified through third-party sources, such as press coverage, guest articles, organic social shares, ratings, reviews, etc. Let’s look at each of these content distribution methods in detail. Owned Content Distribution Brands have complete control over owned media (except for their third-party platform accounts). Here is how you can use different owned media to your benefit: 1. Website Before creating content for your website, you need to have a content strategy in place. Experiment with formats such as audio, video, and other rich media, to gauge which format is well received by your audience. 2. Email Marketing Email marketing is a preferred marketing channel by marketers everywhere, so much so that 59 percent of B2B marketers opine that email is the most effective medium to generate revenue. Paid Content Distribution Think about this for a minute — have you evaluated where your metaphorical highway is and where it leads? How can you better guide your traffic and optimize every inch of your site? Let’s look at different types of paid content distribution: 1. Influencer Marketing Influencer marketing is all about reaching out to influential people with huge followings, to promote your brand on social media. These experts are commonly known as micro-influencers. 2. Remarketing Remarketing or Retargeting is an effective advertising technique that reconnects with users who have visited your website. This form of cookie-based advertising through ads placed on other websites or social media creates a strong brand recall and keeps your brand and content fresh in users’ minds. Earned Content Distribution The true test of how good your content is, is in how many organic, third-party shares your content gets across various earned media channels. Earned content distribution is particularly tricky as your content will be featured on other publications only if it is remarkable and meets their guidelines. The key to getting others to talk about you is to start cultivating relationships with influential people and publications within your industry. Over time, you can share each other’s content and attract a broader audience. Here are a few examples of earned content distribution: 1. Guest Posts When you build relationships with renowned thought leaders, publications and complementary brands in your industry, there is a possibility to get featured on their websites. 2. Organic Sharing When you create content of any type, add a call to action asking your readers to share it within their network.