H&M And Its use of #DigitalMarketing to Push Their "Perfect" Body Agenda

H&M And Its use of Digital Marketing to Push Their "Perfect" Body Agenda. Hi I am Lian and I am a Marketing Analyst at The International Institute of Digital Marketing, my podcast is going to cover H&M and its use of digital marketing to push its “perfect” Body Agenda. Script: Brief Background on Affected Company: H&M has grown into one of the most recognizable brands in the fashion industry. As reported by Bloomberg, H&M has almost 4000 stores worldwide and has plans for 7000-8000 more stores in the future. And just like every big industry or business, digital marketing is becoming much more prevalent now than it ever was before. Digital Marketing, is used to push businesses' agenda’s towards their targeted audience through social media platforms, to try and influence followers and likes to reach the end goal of a future purchase. H&M Definitely has a strong online presence and following, which is why it’s so easy to influence consumers views as H&M Ad’s are constantly being pushed on every platform out there, which brings me to the main issue, in 2011 H&M had created a campaign where they promoted their bikini and swimsuit line called the “Perfect” Body which portrayed a face of a model computer generated onto a mannequin's body. Millions across the world became enraged, at the message H&M was pushing towards their audience, it was on every platform people of all ages that had access to social media had seen it, the message was quite clear to those that by using a mannequin instead of a models body just goes to say that even a models body isn’t perfect enough, which places audiences that have mental health issues, body positivity issues, and self-esteem issues as well, under more stress, it’s not easy in society today, especially with companies that push messages that try and push those people to conform to society's ideology of what's normal or expected. Digital Marketing is an amazing and necessary skill to take on, businesses wouldn't be half as successful they are today, without the utilization of digital marketing. However unethical Digital Marketing is becoming a big problem with exaggerated and tall claims and pushing negative advertisements shouldn’t be the way. I would rather live in a life where businesses create content that motivates you positively or displays ethical digital marketing. Check out our website to be more informed about Digital Marketing! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp