THE BEST OF B2B MARKETING CONTENT: 5 EXAMPLES

THE BEST OF B2B MARKETING CONTENT: 5 EXAMPLES

#content #marketers #b2b

Done right, #b2b #content marketingcan certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best b2cones. And we want to recognize the brands that are breaking that mold and creating great #content that grows fervent, dedicated audiences.

1. Cb insights: newsletter What it does well

The cb insights newsletter shares some of the finest insights on technology, venture capital (vc), and emerging businesses, but it does so with fun images that ultimately relate back to the subject. The messaging remains relevant, even among the hint of silliness.

Takeaway for #marketers: remember your buyer's goals

When you’re dying to create truly unique, cutting-edge #content, it’s easy to stray from your organization’s mission and focus.

2. Mattermark: raise the bar What it does well

Raise the bar rounds up the best stories about a variety of different industries, giving you a great snapshot of trends to watch and news stories to follow without having to search for them yourself.

Takeaway for #marketers: educate your buyers

Think about the problems that your product or service already aims to solve for customers. Then, turn that into relevant #content that’s going to both save time for and inform your audience -- and make it easy for them to access it.

3 . Unbounce: page fights (r.i.p.) What it does well

Unbounce, a landing page software company, created an engaging microsite, page fights.

Takeaway for #marketers: diversify your channels

The internet is only going to become more crowded. And as the human attention span dwindles, that makes it even more important to create #content that engages and maintains your audience’s attention.

4. Deloitte insights What it does well

Deloitte is a professional services company specializing in consulting, tech, auditing, and more. Creating informed, useful #content for individual, specialized audiences is core to its marketing strategy.

Takeaway for #marketers: separate your buyer personas

If your company has a number of specialties, creating #content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate.

Plus, it can never hurt to establish your brand as a go-to resource.

5. Zendesk engineering What it does well

Zendesk realized that there’s an audience to be tapped that’s seeking insights and expertise on the technical side of the product, so it used that to build an entirely independent #content property.

Takeaway for #marketers: tell your brand story

Dig beneath the surface of the solutions your company provides. You offer solutions -- but what is your process? What have you learned? That makes you do what you do so well, and how did you get there?

#digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

Episoder(575)

СЕО или Платная реклама?

СЕО или Платная реклама?

Что важнее для вашего бизнеса? Вы занимаетесь #СЕО или используете платную рекламу? #СЕО - поисковая оптимизация, техника онлайн маркетинга которая фокусируется на улучшении позиций вашего веб-сайта в поисковиках типа Гугл. Когда вы понимаете как #СЕО работает, вы можете использовать разные техники для улучшения позиций вашего сайта в результатах поиска. https://ads.google.com/ В это же время, платная реклама это другая опция рекламирования вашего бизнеса. Платная реклама это, как и понятно из названия, реклама за которую нужно платить. Для платных объявлений, рекламщик платит владельцу рекламного пространства для того чтобы у него было место где показывать объявление. И это могут быть такие платформы как Фейсбук, ЮТуб, Твиттер и так далее. https://thedigitalmarketinginstitute.org/ https://www.facebook.com/business https://business.linkedin.com/ Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20211min

Warum Content Marketing?

Warum Content Marketing?

#Content-#Marketing mag einigen kompliziert oder einschüchternd erscheinen, aber in Wirklichkeit brauchen Sie nur ein wenig Zeit, Mühe und Kreativität, und Sie werden feststellen, dass Sie in kurzer Zeit qualitativ hochwertige Inhalte erstellen. Warum also #Content erstellen? Nun, wenn es um die Moderne geht, stehen den Verbrauchern so viele verschiedene Möglichkeiten zur Auswahl, dass die Kunden das Bedürfnis haben, so gut wie möglich informiert zu sein, damit sie eine Entscheidung treffen können. In diesem Sinne können Sie durch das Erstellen von Inhalten, die Ihre Kunden informieren, nicht nur Traffic auf Ihre Marke bringen, sondern auch die Verbraucher mit mehr Wissen und Kontext darüber, was sie wollen, voranbringen. Für weitere Tipps zum #Content #Marketing abonnieren Sie bitte unseren Kanal. https://thedigitalmarketinginstitute.org/ https://www.facebook.com/ https://linkedin.com/ Connect with Viviane Schickel on LinkedIn: https://www.linkedin.com/in/viviane-schickle-b66905141/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 202151s

SEO OR PAID ADS

SEO OR PAID ADS

What is essential for your business? Do you manage #SEO or use #paidads? #SEO stands for Search Engine Optimization, a #digital #marketing technique that focuses on the website's inclusion in search results on search engines such as Google. When you understand how #SEO works, you can use a variety of #strategies to improve your ranking in search results. https://ads.google.com/ At the same time, #PaidAds are another option to #advertise your #business. #PaidAds are some type of #advertising you have to pay for. For #paidads, #advertisers pay the owner of the #advertising space in return for the use of that space. This could be platforms like Facebook, Youtube, LinkedIn, and many more. https://thedigitalmarketinginstitute.... https://www.facebook.com/business https://business.linkedin.com/ Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

WHAT ARE SMART CAMPAIGNS ON GOOGLE ADS

WHAT ARE SMART CAMPAIGNS ON GOOGLE ADS

You may have seen Google touting their "Smart #Campaigns" and wondered what it's all about. That's what I'm here to tell you about. Google #Ads Smart #Campaigns are sort of like Google #Ads 'Lite'. It requires less management, only appears on Google and Google partner websites, and allows Google to do most of the work for you. Now, this is not to say Smart #Campaigns are worse than regular Google Ad #campaigns. Smart #Campaigns, being light and requiring less management, are perfect for the smaller #business who can't spend time coaxing individual #campaigns with great detail. Google does a great job matching the keywords you give them with the users who would most benefit from what you offer. Smart #Campaigns also allow you to choose geographic locations, allowing more flexibility when #marketing to specific users. Smart #Campaigns work in a more hands-off approach. You can do it quickly, and it allows you to see its performance in an easy, lightweight way, without much of the jargon and complex data that go along with more in-depth #campaign types. You simply set a budget, make clear the ideas and keywords, and Google will do the rest for you, #marketing it to the right audiences and maintaining the #campaign. Just like with the other #campaign types, you only have to pay per click. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

THE ADVANTAGES TO DIGITAL MARKETING

THE ADVANTAGES TO DIGITAL MARKETING

It may come as no surprise that the #market has become increasingly #digital as technology continues to develop. The benefits of #digital #marketing are becoming increasingly prevalent every day. More and more customers are looking and purchasing goods online. And how are you going to meet these consumers? Here is the answer: #Digital #Marketing. The key benefit of #Digital #Marketing is that the target demographic can be targeted in a cost-effective and observable manner. https://thedigitalmarketinginstitute.... Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

COMMON PROBLEMS WITH DIGITAL MARKETING

COMMON PROBLEMS WITH DIGITAL MARKETING

Because #Digital #Marketing is so vast, there are a wide variety of problems that can occur. It's impossible to predict all of them, but there are several very common problems that many marketers will encounter when #marketing #Digitally. 1. Generating Traffic as a newcomer feels like getting a rowboat and leaving the harbor, hoping you'll hit land at some point. It's going to be difficult to start generating traffic, but once it starts, it's hard to stop. #Advertising programs, like Google #Ads, can put your #brand out there, while consistent Social Media activity can help create a forward-moving train of #content about your #brand. Pairing several different early-stage #Digital #Marketing methods together can really help get your roots down. 2. Consistent #Branding can be difficult to achieve when there are such a variety of websites providing different ways of #marketing your #brand. To help build the identity of your #brand, though, it is important to aim for consistency. This can be with easily identifiable #brand colors, visual design, language, and more. This extends to Social Media posts, website design, and #ads. 3. Cultural and Social Changes are huge hurdles when it comes to #marketing #digitally. Because the world is evolving so fast, and this is exemplified the best within the #digital space, it can be hard to keep up. Failing to keep up can lead to #marketing blunders that can potentially damage your #brand. To keep up, you need to consistently keep an eye on the culture and social changes of the #Digital world, and know when to play it safe, and when to play it risky. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

Why Content Marketing?

Why Content Marketing?

#Content #marketing might seem complicated or intimidating to some, but in reality, all you need is a little time, effort, and creativity, and you'll find that you're creating high-quality #content in no time. So, why create #content? Well, when it comes to the modern-day, there are so many different choices for consumers to choose from, customers feel the need to be as informed as possible so that they can make a decision. With this in mind, creating #content that helps inform your customers, not only brings traffic to your #brand but also leads consumers ahead with more knowledge and context about what they want. For more tips on #content #marketing please subscribe to our channel. https://thedigitalmarketinginstitute.... https://www.facebook.com/ https://linkedin.com/ Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20211min

SSL CERTIFICATE?

SSL CERTIFICATE?

Have you ever wondered what that little lock in the corner of the website you're visiting is all about? That's an #SSL #Certificate. This means the website you're visiting is encrypting the data that is being transmitted to and from it. It basically means that the website is secure, so that bad actor cannot get your information. In layman's terms, what does that mean for me? Do I want it on my website? Absolutely! It is incredibly important that you get an "#SSL #Certificate" for your website. If your website is not #SSL #Certified, many browsers like Google Chrome or Firefox may warn users against your website. Naturally, you want users to feel safe. Safe to possibly realize transactions, and provide personal information, so that they can perform the actions they need to. They want to feel safe and secure when they share information on your website. They don't want to worry that someone might steal their personal information. That's why you need a secure website, and make sure that they feel secure, and that's what that little lock is for. Be #SAFE and make your customers feel safe. For more tips on #SSL and other #Digital #Marketing hacks subscribe to our channel. Connect with Paul Gurrapu on LinkedIn: https://www.linkedin.com/in/paulgurrapu/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

17 Mai 20211min

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