International Institute Of Digital Marketing™13 Jul 2021

5 Tips For Podcast Seo – How To Increase The Reach Of Your Audio Content

A special home for #Audio #Content: Google puts #Podcast s right at the top

#Audio #Content of all kinds has become incredibly popular in recent years, ranging from #Podcast s to dramasand books.

#Podcast #SEO tip #1: It won’t work without the written word

Regardless of the type of #Content you offer on your website, you need textual #Content for ranking purposes. That means you have to provide a description on the landing page of the #Podcast that explains exactly what the listener can expect and what user needs will be fulfilled by the #Audio offering. This lets Googlebot identify the users and search queries relevant to your #Content.

#Podcast #SEO tip #2: Follow the basics of #SEO – keywords and structure

When writing the text, focus on the actual topic of the discussion, because it will contain the important keywords. When planning your #Podcast , you should already be researching keywords in order to identify topics, questions, sub-aspects and related issues that are relevant to the target audience. Don’t just address these topics and questions in the #Podcast itself, but mention them in the description text as well.

#Podcast #SEO tip #3: Enhance the #Podcast with structured data

Structured data helps Google obtain information about the meaning of your page. In the standardized format of this data, you can provide information about the page and classify #Content. Add to this data wherever possible

● Information about the people featured in the #Podcast

● Episode number and season number

● Series name

● Mention of the production company

● Episode duration

● File format

● URL

● #Content preview

● Credits for any music used

If you offer #Audio books instead of a #Podcast , you need to enter structured data suitable for books.

#Podcast #SEO tip #4: Make your #Podcast mobile friendly

Users mainly listen to #Podcast s on their mobile devices when they’re out and about, as opposed to on desktop PCs. The corresponding landing page for each #Podcast episode should therefore be mobile friendly.

#Podcast #SEO tip #5: Submit your #Podcast to Google #Podcast s

If you want your #Podcast to be found easily through Google’s services, you should use Google #Podcast s. To offer a #Podcast via Google, we advise following the steps below:

● Create an RSS feed according to the guidelines,

● create a specific homepage that links to the RSS feed and where you can provide users with additional information about the #Podcast , and

● have the #Podcast indexed; for this purpose, Google requires access to the RSS feed and the homepage.

If you request Google to crawl your site, your new feed should be listed on Google within a week.

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