8 STEPS TO OPTIMIZE IMAGES FOR SEO

#seo #searchengineoptimization #marketing

Images are crucial in ensuring that your content is more accessible, attractive, and engaging to users, but they’re equally important in terms of #seo.

First, they give search engines important contextual information. Second, optimized images speed up page loading, which increases user engagement and search engine rankings.

To give your brand the best opportunity to succeed with #seo, you should understand the basics of image optimization.

Hi, i’m cally, from the international institute of digital #marketing. Here are 8 steps to optimize images for #seo

1. Resize your images

Image size and file size are not the same thing. Image size refers to the dimensionsof an image (e.g., 1024 by 680 pixels). File size is the amount of space needed to store it on the server (e.g., 350 kilobytes).

2. Optimize image file names

Choosing the right file name is important for your page #seo and for ranking in image search results. Before uploading any image, name the file with relevant, descriptive keywords.

3. Use alt tags

Viewers may understand what a picture is about, but search engine spiders still need clues. Without alternative text, it’s impossible for search engines to accurately index your image content.

4. Include captions

Image captions may not have a direct impact on #seo, but, unlike file names and alt text, captions are visible on a website page. For this reason, they can add to the user experience.

Most people are drawn to image captions to get a feel for the overall content. Without image captions, your bounce rates could increase, damaging your credibility with search engines.

5. Use unique images

Using stock photos is fine, but they won’t necessarily help your search rankings, as other websites often use the same images. In the same way that unique written content is better for #seo, it’s a good idea to upload unique images whenever possible.

6. Ensure that your text complements the images

The copy on the page can help search engines determine the relevancy of your images. If it doesn’t include enough information to explain an image, add more relevant text, and describe the image if possible.

7. Add image structured data

Adding structured data to your pages helps search engines display your images as rich results. Google images supports structured data for product images, videos, and recipes. For example, if you have recipes on your site and you add structured data to your images, google can add a badge to your image showing that it belongs to a recipe.

8. Use site maps

According to google, a site map is “a file where you can list the web pages of your site to tell google and other search engines about the organization of your site content.” In other words, it’s a file that contains a map of your site’s content.

For more information, visit www.thedigital#marketinginstitute.org

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