3 Ways To Increase Your Email Engagement

3 Ways To Increase Your Email Engagement


Hi, my name is Anna from the International Institute of Digital Marketing and today I will be introducing you to 3 strategies that will help you increase your email engagement. Almost 75% of all marketing emails are never read by the customers. Email marketing can be challenging, and it might seem difficult to stand out. So here are three ways to create a perfect message that people will interact with. First, we need to remember that the subject line is important as it's one of the first things that people look at when deciding whether to open the email. Today it is really easy to personalize the subject line according to the customers' preferences, the industry of interest, and even location. Don’t neglect the subject line next time you plan to write an email. Keep it short and sweet or call to action. You can also ask your consumers a question to attract their attention. Don’t be afraid to get creative with it and you will soon find your style! The second step is using videos. Adding a short video or an animation to your message will leave a positive impression on your consumers and help to improve the effectiveness of the email. Use video designs alongside the text but please make sure it matches the identity of the brand and the message that you are sending out. Today even if you don’t possess the skills to make an animation yourself, there are many websites that have a pre-produced video template that you can edit in seconds to fit your brand and ideas. The third strategy is using images. Visual content helps customers to better understand the email and the information behind it. It is also known that people love seeing images in emails as it stimulates their interest in the topic. If you don't have time to take pictures yourself, don't worry there are plenty of websites where you can get free stock images and websites where you can create your images by editing ready-made design templates Lastly, Don't be afraid to test new ideas when sending out your next email. Try these techniques and stay consistent and you will end up boosting your email engagement. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalm

Episoder(574)

ADAPTATION

ADAPTATION

When things change so fast like they do today, #trying to keep up is overwhelming at best. How can you hope to keep up with the rapid social and #technological change of today? First off, fleshing out your #marketingteam with a diverse range of people, #thoughts, and #ideas can not only bring fresh #perspectives but also #experience from those possibly more in tune with the #modern day's #culture. This help keeps thing new and breathes constant life into a #marketingteam that might otherwise stagnate. You can also surround yourself in the here in now, in your own life, keeping up to date with what's popping up around the largest #audiences. If your #market is smaller than keeping up to date in that specific #market is much easier than an entire populous. Know your #audience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Mai 20211min

 FILLING A NICHE

FILLING A NICHE

When starting out, or #establishing yourself, it's important to find a #coreaudience. You may know already that your #product is not going to #appeal to everyone, so why #market it like you are? While keeping in mind possible future #expansion, don't be afraid to #market your #brand specifically with your #existing# audience in mind. If you sell #complicated, long-form board games, don't be afraid to crack a joke relating to that medium. #Market to #attract, but keep in mind your #coreaudience. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Mai 20211min

SLASH & BURN MARKETING

SLASH & BURN MARKETING

When #marketing, it may seem obvious to avoid, and what to go for. However, this isn't always obvious, and you may find yourself in a #bind when you have to #limit your #marketing for past statements. This is known as #Slash and #Burn #marketing, and similarly to its use in #economic #contexts, it entails #reacting to #recent #events or #opinions, using humor, pandering, or more in a way that can limit future #prospects or is not future-proof in one or more ways. #Reactivemarketing, when done poorly, can be considered #Slash & #Burn #Marketing. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Mai 20211min

UNDERSTANDING OWNED SPACE

UNDERSTANDING OWNED SPACE

As a #newcomer or even a #veteran in the #industry, and there is a #market you see that's overtaken, or 'owned' by an #existingcompany. When you see this, as a #marketer, one of the #biggestdecisions you can make is to #try and #overtake the #market, or exist alongside the already #establishedinstitution. If your #product provides key elements of the #competition- use that to your #advantage. You're trying to win the #loyalty of the #market, or fill in the gap the other #institution left. Play to those aspects, and you'll find your footing in no time. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Mai 20211min

LOCALIZED MARKETING

LOCALIZED MARKETING

Have you ever quickly pulled up the name of a #business near you to get #directions? You probably saw the #opening and #closing times, #customer #reviews, maybe a menu if it was a restaurant, frequent #questions and #answers, and more. This is a powerful part of #marketing your #business, especially if you're a #physicalstore that people #visit. Having individuals see your #business, how other people #react to it, as well as plenty of information, allows them to make an informed #decision on #visiting. On top of this, #marketing to your #area, as a #physicalbusiness, is very important. People enjoy a sense of #community, and not only showing, but #exemplifying, your #place in that #community, can make people feel more #comfortable with your #business. Examples of this might be #sales in response to #localevents, or #marketing to match the #attitude of the #localarea. It all depends on who your #audience is, and the #community around you. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

19 Mai 20211min

Remarketing

Remarketing

#Remarketing. You've probably heard of it, especially when discussing #DigitalMarketing. As you may have guessed, it's pretty important. People #frequently #switch #websites without a second thought, going from one to the other so fast they don't have time to look around. This is where #remarketing comes in. Say you have a #website about shaving #products. Someone is #recommended your #website, they #visit it, but maybe don't have much time to look around, so they leave and most likely forget about it. After all, there's a lot of information out there vying for their time. With #remarketing, your #website installs #cookies, bite-sized little bits of #code that #track the user's #interests, and then, through ads (like #GoogleAdwords), your #website is #advertised to them, many times #reminding and #enabling a second, more thorough visit, to leave an #impression on them. This is an essential piece of #marketing in the #digital world. It forms the basis for #digital #advertising, as well as programs like #GoogleAdwords and #SearchEngineMarketing. It is important to factor #remarketing in when it comes to #attracting new #consumers, as it plays a huge role in #spreading the news of your #brand. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

How do I mprove my chances on GoogleAds

How do I mprove my chances on GoogleAds

With #GoogleAds, you want to make sure you're using all of the #techniques you can for catching and reeling in new users. However, for this to work, you need potential users to see your #ads first. Many think the only way to do this is by paying more, but this is not at all the case. Effective #Googleads #campaigns focus on three things: #Keywords, #LandingPages, and #Goals. #Keywords are the bread and butter of #GoogleAds. Just like a #GoogleSearch, when a user associates with certain #words or #phrases, your #ad can #appear to them. For example, if you have a #serviceoffering driving #education for new drivers, your #website may appear when a user #searches driving education, or if you tune your #keywords well enough if a user #searches how to teach new drivers. Understanding how #keywords work, and knowing how to utilize them, is an essential part of #GoogleAds. A #LandingPage is the part of your #website a user will first see upon #clicking on your #ad. This is very important for user #retention, as once you've caught a user, you want to reel them in, maybe with special offers or an eye-catching and inviting #visualdesign. The #page should have all the #relevantinformation they need to know to decide if they should explore further. #Goals are important for you to #set for yourself before you begin a #GoogleAds #campaign. This can help you #evaluate the possible returns-- positive or negative-- before you begin the #campaign. If the returns can offer #significantrevenue, then #set your #goals and go forward. If the returns have a possibility of #significantrevenue, but the cost of a less successful #campaign is too great, it's time to go back to the drawing board. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20212min

СЕО или Платная реклама?

СЕО или Платная реклама?

Что важнее для вашего бизнеса? Вы занимаетесь #СЕО или используете платную рекламу? #СЕО - поисковая оптимизация, техника онлайн маркетинга которая фокусируется на улучшении позиций вашего веб-сайта в поисковиках типа Гугл. Когда вы понимаете как #СЕО работает, вы можете использовать разные техники для улучшения позиций вашего сайта в результатах поиска. https://ads.google.com/ В это же время, платная реклама это другая опция рекламирования вашего бизнеса. Платная реклама это, как и понятно из названия, реклама за которую нужно платить. Для платных объявлений, рекламщик платит владельцу рекламного пространства для того чтобы у него было место где показывать объявление. И это могут быть такие платформы как Фейсбук, ЮТуб, Твиттер и так далее. https://thedigitalmarketinginstitute.org/ https://www.facebook.com/business https://business.linkedin.com/ Connect with Andri Orfani on LinkedIn: https://www.linkedin.com/in/andrii-orfani-4553b71b9/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

18 Mai 20211min

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