5 Content Marketing Tips That Will Give You An Aha Moment

5 Content Marketing Tips That Will Give You An Aha Moment

#contentmarketing #socialmedia ##marketing

As you know, a lot of content exists about #contentmarketing. It’s not uncommon for people to wonder how to distill everything they see and hear into action.

That’s why it’s recommended that you focus on one key takeaway from every presentation they see.

Hi, i’m cally, from the international institute of digital #marketing. Here are 5 #content#marketing ideas that you can use today.

1. Don’t blindly accept best practices

Let’s consider the following; three calls to action in different formats:

➢ One sentence

➢ Brief bullet list

➢ Full paragraph

Most people will guess the single sentence or bullet list beats the full paragraph of text, knowing that simple is the best practice.

But they would be wrong

The paragraph call to action performs the best. Therefore it’s important to remember that we can’t take anything for granted – test everything.

2. Break through your own noise

You can’t just fight to break through the general noise. You must remember to break through your own noise.

Your brand might be a prolific content producer, but don’t treat all your content equally. Prioritize key events, topics, and moments, and double down on your efforts on the content that means the most to your brand.

3. Consider traffic potential

When looking for opportunities to create content people want to read, marketers often turn to keyword volume. It indicates how many people search for the topic on google, which can indicate the level of interest in the subject.

However, keyword volume doesn’t tell you enough. It doesn’t indicate how much traffic to expect. Instead, take the top result for a search query and put it into semrush or other keyword-related tools to see the kind of traffic it’s getting and the types of keywords driving the traffic.

4. Be relatable – always

When it comes to audience attitude, do not ask: “can i have your attention?” Rather ask: “may i have your trust?”

While your audience wants to make sure you understand their problems, they also want to like you.

What’s a great way to be likable? Be relatable.

Consider how to make your brand voicemore relatable to your audience.

5. Don’t treat all web metrics equally

Many of us have been told that we need to pay close attention to engagement metrics, particularly time on site.

However, it is important to always consider metrics in the proper context.

For example, a long time on site doesn’t necessarily equate to a positive user experience. What if your content provides a quick answer and the user leaves the page quickly but satisfied? A short time on site would be a sign of success.

Organic traffic is the metric that measures and matters the most. Google knows what it’s doing. If it’sranking you well and sending your page traffic, it means you’re on the right track.

For more information, visit www.thedigital#marketinginstitute.org


Episoder(574)

THE RETURN ON INVESTMENT OF CONTENT MARKETING

THE RETURN ON INVESTMENT OF CONTENT MARKETING

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1 Sep 20211min

Ranking your Business On Google

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1 Sep 20211min

Digital Marketing for Lawyers: How to Attract Clients

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Greetings this is Sarah Athalia Yasmine from the International Institute of digital marketing Digital Marketing for Lawyers: How to Attract Clients Nearly all future clients research an attorney before hiring someone, with most people conducting their research on their phones. This means their first impression of you is what comes up when they Google your name. What might come up are your website, your reviews, and your social media profiles. So this is how you could attract clients with digital marketing: - Build a strong website For many law firms, your website will be the cornerstone of your digital marketing efforts. * Optimize your SEO * Content Marketing Publishing unique, high-quality content is a great method to demonstrate your knowledge to customers. Social Media Marketing * Social media marketing is a sort of attraction-based marketing that can help your business get discovered by potential clients even if users aren't actively searching for it. For more info visit: https://thedigitalmarketinginstitute.org #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

1 Sep 20211min

Instagram Features  Every Business Should Use

Instagram Features Every Business Should Use

Hi, my name is Safiatou Guisse from the International Institute of digital marketing and I will be speaking about Instagram features that every business should use. The world as we know it is evolving and everything around us is going digital hence why it is important for businesses to keep up with the market and Instagram is a great way to do so here are some Instagram features that every business should use. Whether it's a cooking tutorial, a packaging video, or a styling video Instagram reels are a great way to share information with your audience. Customers are looking more into video content than any other form of content so Reels are where it's at. Instagram stories are Instagram greatest feature that allows for brands to share their everyday activities, repost customers infeed posts and ask for the opinions of their audience which allows for great engagement and feedback from customers The Instagram live feature is another great tool for engagement. It allows for real-time interaction between customers and the business as well as gives customers the opportunity to see the face behind the brand. Lives can be useful when it comes to Q&A sessions and hosting live events. And lastly, the instagram shopping feature, great for any business selling a tangible product and Because people look to Instagram for inspiration before purchasing a product, this feature is great as businesses are able to set up shop right there on the Instagram platform and get customers into their sales funnel. It is important that every business gets with the time of digital marketing as there are loads of benefits. The International Institute of Digital Marketing is a great place to start in building your marketing career For more information visit our website www.thedigitalmarketinginstitute.org #Digital #Marketing #Instagram #IIDM Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

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How to check subscriber count on youtube, instagram, and twitter

How to check subscriber count on youtube, instagram, and twitter

Whether you run a #youtube channel, blog, or social media empire, it pays to know how many subscribers you have on each platform. Not only do subscriber counts show you which channels are working and which aren’t, but you can also leverage them to build stronger and more profitable partnerships with brands. Hi, i’m cally, from the international institute of digital marketing. Let’s look at how to check subscriber count on #youtube, #instagram, and #twitter How to check your subscriber count on #youtube #youtube is one of the more transparent subscription-based platforms out there. Log in to your account, click on your profile photo, and head to your channel. You’ll see your subscriber count underneath your channel’s username. You can also see your subscriber count by navigating to #youtube studio. In addition to the overall numbers, you can find a list of your 100 most recent subscribers. How to check your subscriber count on social media Most social media platforms make your number of subscribers readily available, so finding them is simply a matter of knowing where to look. #instagram #instagram puts your number of followers front and center. At the top of your profile, you can see how many people you’re following and how many people follow you. Once you get over 10,000 followers, the number will be rounded down to the nearest 100 or 1000 followers. #twitter If you have fewer than 10,000 followers on #twitter, you can see exactly how many people follow you by looking at your profile page. If your follower count is higher than that, #twitter rounds the nearest one hundred followers. To find the exact subscriber count on #twitter, head to the analytics section and hover your mouse over the subscriber number in the top right-hand corner. An exact count will appear. For more information, visit www.thedigitalmarketinginstitute.org #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

31 Aug 20212min

Technical Audits: Tips For Successful Implementation

Technical Audits: Tips For Successful Implementation

68 percent of all online experiences start with a search engine, and 53 percent of website traffic comes from organic search. It’s clear why #seo is a top priorityfor marketers. In fact, 61 percent say it’s their main focus when it comes to inbound marketing. Hi, i’m cally, from the international institute of digital marketing. Let’s dive into technical #seo. 1. Crawl your website The most important part of the #seo audit is the crawl. ● Step 1: enter your url and click “search.” ● Step 2: click “site audit” in the left sidebar. ● Step 3: run the scan. Crawling is useful for identifying problems such as duplicate content, low word count, unlinked pagination pages, and excess redirects. 2. Perform a manual google search A few google searches can tell you approximately how well your website is ranking. This will help you figure out where to start your technical #seo audit. How many of your pages appear in relevant search results? Does your site appear first when you search for it by name? Overall, where does your site appearin the results? 3. Make sure only one version of your site is browseable If your website has multiple “versions” of itself, you send search engines a mixed message about how to crawl your site. Basically, the crawlers don’t know which one is the right one. This could be a mobile and desktop version warring with each other, or a duplicate “https” version and a non-”https” version. 4. Conduct on-page technical #seo checks When evaluating your site and the results from your crawl, there are tons of things to check. Don’t get overwhelmed! Start by looking for duplicate pages, headers, title tags, and duplicate content. You can use a tool like copyscape to assess potential technical #seo problemsarising from duplicate content. 5. Manage your internal and external links Sites with logical hierarchies have improved #seo rankings. That’s why it’s important to check your internal and external links—to make sure visitors can navigate your site intuitively. Pages might be deleted or moved, which can result in broken links and annoyed site visitors. Don’t worry; you don’t have to do this manually. Integrity and xenu sleuthcan help you identify your broken links on your site. For more information, visit www.thedigitalmarketinginstitute.org

30 Aug 20213min

Three Tips to Improve Your Brand’s Online Presence

Three Tips to Improve Your Brand’s Online Presence

#Digital #Marketing #IIDM Hi my name is Rea Uy from the International Institute of Digital Marketing Three Tips to Improve Your Brand’s Online Presence In this digital age where everyone is connected through the internet, it is essential for every business to take advantage of its online presence. From finding the best recipe or hotel to book for the holiday, the internet is the first place consumers usually look at. Clearly, we can’t deny that strengthening your brand’s online presence allows you to reach a wider range of target audiences and increase brand awareness & credibility. Here are some ways to improve your online presence right away: 1) Make Your Website User-Friendly It is important to give the best first lasting impression on your website. A good website is all about simplifying your content by making it intuitive for possible visitors. a) Mobile-optimized - It should be optimized for mobile as most people who access the internet are through their phone more than standard computers. b) Easy navigation - the menu bar should be easy to find, and all-important pages are included. The most common and useful tabs are Home, Products / Services, About Us, FAQ, Pricing, and Contact Us. c) Fast - Ideally, it shouldn’t take more than 3 seconds to load, or you might lose your potential customers by exiting your page. 2) Optimize Your Business Listings Encourage and incentivize customers to leave some reviews on your business. This can build credibility and traffic to your website. 3) Engage with Your Social Media Followers Creating a social media page is good, but sustaining interaction with your followers is more important. Always respond to post's comments and direct messages as these customers usually expect the brand to notice and respond. Be honest and personal in responding as it creates a more human brand that is relatable to the consumers. The digital landscape changes often, but that is no excuse for businesses today to ignore your company's online presence. It is essential to invest time and resources so to increase your market presence that will eventually lead to brand integrity and loyalty. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketin

30 Aug 20212min

SMS Marketing Needs To Be In Your Campaign Strategy Agency

SMS Marketing Needs To Be In Your Campaign Strategy Agency

Hi, my name is Rachel from the International Institute Of Digital Marketing. SMS Marketing Needs To Be In Your Campaign Strategy SMS marketing is a highly targeted and affordable mobile strategy. The purpose of the mobile device is to have absolute convenience at the user's fingertips. Mobile devices should be seen as a new opportunity for digital marketers to track their campaigns and track customer mobile behavior. Proximity marketing can be very successful in conversion rates when closely targeted. Mobile marketing can be integrated into the daily routine of the target market - such as optimizing mobile web browsing, mobile banking, artificial intelligence tools, and banner ads in apps. Why SMS and MMS marketing? SMS (Short Message Service) is one of the cheapest forms of direct mobile marketing to promote updates, offers, alerts, or transactions in real-time. MMS (Multimedia Message Service) is just an extension of SMS marketing of 300 characters. MMS's allow for images, videos, and audio to be included. A short telephone number (CSC) allows the customers to vote, poll, sign up and donate according to the requested message. It is usually 5 digits long. Follow these steps for an effective SMS/MMS marketing campaign: 1. Use the recipient's first name to personalize the message. 2. Quality over quantity - stay focused and work on building a relationship with the customers on your list. 3. Short is sweet. Catchy is key. 4. Add ‘call-to-action to generate leads (Book Now, Subscribe Now with a link to the desired landing page) 5. A successful SMS will result in the customer ‘opt in'. 6. Always include an option for the recipient to ‘opt out’ or ‘stop’ - hence allowing the recipient to unsubscribe. 7. SMS messages need to be under 160 characters. Avoid this in SMS Marketing: 1. Do not use it as a push-focused selling tool as it will not gain any loyal customers. 2. A failed campaign is failing to reach your target market. 3. Do not only use only mobile marketing as a strategy to reach your target market. 4. Always comply with local legislation and consent to avoid becoming spam. 5. Do not forget your call to action. Understanding the buying behavior of the customer is crucial, such as knowing that Generation Z grew up with smart devices in their hands. Let's just text them. For more information visit our website www.thedigitalmarketinginstitute.org" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing

30 Aug 20212min

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