How #Digital #Media Helped Formula 1 Stay Relevant in the New Digital Era

Points - No focus on digital media - How they came in * The 5 points they realized (dial-up personalities, being playful with franchises, go big on lists, digging * into archives, knowing when to go in-depth) 1 Youtube 2 Instagram 3 Twitter 4 Tiktok Formula one racing is one of the biggest and arguably the most well-known forms of motorsport in the world. We have 10 teams with 2 drivers each driving around the most popular circuits around the world at insane speeds all with the aim of drivers and teams achieving glory. Hi im jene burgers and in this podcast ill be chatting about How Digital Media Helped Formula 1 Stay Relevant in the New Digital Era With all the money that gets invested into the sport it's incredibly difficult to believe that they didn't really have a focus on digital marketing up until recently. Okay, not 2020 recently but roundabout 2017/18 recently. Before they realized the need for a more detailed digital marketing plan the sport was in no way in the dark. They had and still have an app which fans can download and then be kept up to date on race dates and times, time standing during a race, and some more forms of content beyond what could be seen on tv like feature articles and video content, the app now isn't much different obviously if you get to opt to subscribe and pay for their premium content you get a whole lot more but the standard app does pretty well in my opinion. They also started multiple social media accounts as various platforms gained popularity, you can find official F1 accounts on Youtube, Instagram, Tiktok, Facebook, and recently Tiktok. In a google blog, Adam Crother (the head of digital media rights for formula 1) spoke about how the team created a list to help them engage with the new generation of fans. This new generation are the ones who knew how to find and play their favorite game on their parent's phone before they could write their own name and in order to reach them you have to be where they are: Social media The 5 points they came up with were: dial-up personalities, being playful with franchises, go big on lists, digging into archives, knowing when to go in-depth And although Crother touches on how they do this I’m going to dig a little deeper The folks at formula 1 have used their multiple social media platforms to help with these points on youtube they run their grill the grid series and beyond the grid podcast where drivers partake in qna challenges it can't be denied that the f1 has a whole lot of major franchises within their reach like McLaren, Ferrari, Mercedes and they use the teams competing for content as well via the team's social media accounts, you could say there's this synergy between the teams and f1. So that's how we get to see more of the drivers and how the f1 uses franchises. They also love using lists, a quick search on youtube reveals “top 5 race radios” “top 10 dramatic pitlane moments” and a plethora of other list contents, again they couple this up with archive footage of which they have more than 40 years worth to include the best f the best moments since the sports first broadcast. They know that the history of F1 is part of what makes the sport great and they showcase their years of footage and also deep dive into past drivers' careers and then showcase them on their website. Overall the move has been an effective one I mean they have 2.9 mills on TikTok, 5.92 mil youtube,14,3 mill Instagram 6.1 mil Twitter and it continues to grow. I can't wait to see what else Formula 1 has in store to reach the new generation but they are doing a brilliant job so far, at least in my opinion. Be sure to check out more of our podcasts from the incredible people at IIDM or if you're in a reading mood find our blogs on https://blog.thedigitalmarketinginstitute.org/ Till then, have a good one. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™