Podcast discovery 101: How to find Podcasts easily

Hi, my name is Ubeydullah from the International Institute of Digital Marketing"... Why Digital Marketing Is Important During COVID-19 No one ever anticipated that the world would come to stand still and everyone would be on their laptops or mobile phones. Covid 19 has taught a lot of companies to redesign their digital marketing strategy as everyone is on the internet more than ever before. Social media networks have become the greatest means for people to stay in touch with their loved ones and connect with people outside their homes. Almost all social media platforms have reported a solid increase in user action over the last few months. Social distancing has created physical distance between us, but it’s connecting businesses and consumers in completely new ways which a lot of companies are having hard times adapting to the new norms in the digital world. Most companies are having hard times deciding whether to outsource digital marketing to agencies or hire in-house employees who are sometimes very expensive to retain. Some senior managers are doing restructuring to fit their company structure to include digital marketing managers in their system in order to stay with the current digital wave which is sweeping everything to the internet Businesses must know where to start their online presence to maintain their communication, brand awareness, and competitive edge. We at the International Institute of Digital Marketing are here to help your business with whatever growing needs you have. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Aug 20211min

Digital ads understand our interests and needs, but that's creepy. Every time I visit a website to search for a specific product like Amazon, I notice how precisely my interests in any field are followed by marketers. The previous product shows up in the next websites where I do a search for a different kind of product. In the beginning, I felt how odd it was, but after a while, I got used to it. My perception has changed especially after starting to know and do research more about digital marketing. - I found out what's the reason behind the scene and why marketers are doing so. - When I visit a website, my personal data is collected in various ways by accepting cookies, ad blockers, and analytics. - My behavior is being tracked in the specific website or the entire web area, and advertisements will be more personalized the next time based on my needs and interests. Now, I'm comfortable with this issue because I know about what happened and what's going to happen next, and I'm sure that there are regulations behind that. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Aug 20211min

Hi there, I’m Shilpa and I am a Digital Marketing Analyst at the International Institute of Digital Marketing. Are you a digital marketer still struggling to rank your website in search engines? Ranking your website is a simple task if you follow best SEO practices. Let's dive in and understand how to shift complex SEO jobs into simple tasks. The answer is the right SEO tools and techniques to blow out the SEO ball of fire and help your website to sit on top of the heap. There are several SEO Tools available for processes like data analysis, keyword research, backlinking, & finding strengths and weaknesses of your website For you to drive your website traffic in 2021, we have filtered out the 10 best SEO Tools Into 3 major categories, ; * The first category is Keyword Research: where there are 3 leading tools - Google Keyword Planner, ubersuggest, and KW finder. Google Keyword Planner is a completely free-to-use tool while ubersuggest & KW finder has some great features but are available only with a paid version. * Website performance: where Google Analytics is the market leader. The good news is that it’s a completely free tool available for marketers to see their visitors' journey end to end. * Finally under the backlinking and competitor analysis category there are some leading paid SEO tools available in the market. Ahrefs, Moz, SEMRUSH, SpyFu, and Majestics. To learn more about these please subscribe to our channel or visit our website:www.thedigitalmarketinginstitue.org Hope this will help you to increase your website traffic in search engines. Your success is now in your hands, go for it !! Thank You Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

11 Aug 20211min

#emails #spam Do you know that only 79% of commercial #emailsactually hit the inbox? This implies that one out of every five #emails sent either goes into the #spam folder or gets blocked totally. Hi, I’m Cally, from the International Institute of Digital Marketing. Here are some basic and simple steps to avoid your #emails going to #spam or junk mail Get Express Permission to Email The first and foremost rule of email marketing is to get express permission to email first. Businesses that get it right and build permission-based email lists enjoy high open and click-through rates on their campaigns. They are able to drive significant levels of sales & revenue from their email marketing initiatives. Check if your IP Address was used for #spam You might have never sent #spam yourself but there is a probability someone else was using your IP address for #spam. Even if one person sends #spam it might impact your entire deliverability. To avoid this, Avoid Low Open Rates The top webmail service providers examined how many #emails are opened and how many are deleted without being opened as a factor in their #spam filtering decisions. This is one of the reasons that around 26% of #emails are straight away and incorrectly flagged as #spam. Ensure your subscribers remember you The second most common reason that #emails never reach the inbox is #spam complaints. When your subscriber does not remember you or does not like your content, they might report your email as #spam. To save yourself from such complaints ensure that the branding in your #emails is memorable and matches the branding on your website. Do you have low mailbox usage? The third most common cause of #emails going to #spam is low mailbox usage. While filtering out #spam mailbox providers, look at the ratio of active to inactive email accounts on your list. If you are mailing to a large number of addresses that appear to never use their email accounts, that is a red flag to #spam filters Avoid the misleading subject line Over 50% of participants stated that they have felt cheated, tricked or deceived into opening a promotional email by that email’s subject line. Misleading subject lines when you’ve never communicated with a recipient before may get your mark as #spam. Check if you are using #spam Trigger Words #spam filters will be triggered if you are using certain words in the subject line or the body of the email. These #spam trigger words include: amazing, cancel at any time, check or money order, click here, congratulations, great offer, guarantee, increase sales, order now, special promotion, this is not #spam and winner. Email providersmay have a built-in toolthat checks your #emails for #spam trigger words before sending it. For more information, visit www.thedigitalmarketinginstitute.org #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Aug 20214min

Hi, my name is Shefali Mathur from the International Institute of Digital Marketing. Today I wanted to talk to you guys about a very popular app that we all know as TikTok. Tiktok is a video-sharing social media platform used to make a variety of short-form videos, from genres like dance, comedy, and education, that have a duration from fifteen seconds to three minutes. Now what many may not know is that TikTok is actually a great tool for marketing as well. Just like other social media platforms such as Facebook and Snapchat, TikTok has also transitioned into a marketing platform for businesses through content marketing, ads, and influencer marketing. The key to marketing your business through TikTok is by making quality digital content catered towards Gen Z by making videos using popular trends, sounds, and hashtags. By doing so, content has a good chance of going viral as the platform has an algorithm based on individual interests for each user. It is noted that TikTok has a higher engagement rate than any other platform no other so marketers can achieve a great number of views, likes, comments, and shares using content that appeals to the app's audience. What are you waiting for? Start making content and grow your brand today! For more information visit our website at www.thedigitalmarketinginstitute.org. Thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Aug 20211min

Hi, my name is Savio from the International Institute of Digital Marketing, and (on this episode of my podcast/today) I will be discussing three of the best strategies for successful and effective sports marketing This niche form of marketing allows you to tap into the pre-established audience of sports fans and leverage the popularity already generated by sports events to promote a brand and or its product. It also allows you to promote your brand as one that supports a healthy and active lifestyle that is desired by people all around the globe and inspires them to strive towards this living standard. The first strategy is to focus and narrow down your target audience. It’s essential to understand and specify your audience so that you can tailor your marketing strategy to your audience’s specific characteristics. An important characteristic is your potential customers’ level of athleticism. As people vary in their level of activity, they will seek out different products and services as a result. So for example, a middle school basketball player will have different needs than that of a D1 college athlete. A second important strategy is to create engaging content. Customers are continuously interested in seeing engaging content with their favorite players. As previously mentioned, popular athletes and teams have a vast pre-established network of enthusiastic fans. The massive followings on social media have ultimately served as a channel for you to produce content. A brand that has consistently reigned supreme in this marketing strategy is Nike, which has created lots of content that feature celebrity athletes such as Serena Williams, Simone Biles. The third vital strategy is building brand partnerships. It’s not uncommon for sports teams and popular players to collaborate with brands to create content and products, most notably the Air Jordan line of basketball shoes that were originally made exclusive for Michael Jordan. This provides credibility for your brand and invites substantial exposure that opens up further avenues for customer flows. In summary, the foundation of any sports marketing strategy is effectively tapping into the pre-established network of sports fans anywhere. For more information, visit our website at thedigitalmarketinginstitute.org and thank you for listening Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcours

10 Aug 20212min

Hi, my name is Sameeha Rahman from the international institute of digital marketing. The Brain has all the answers. If you want to know if you’re doing something effectively, figuring out the basic human reaction to it is crucial. Especially in marketing, to gain customers and better understand them, you have to get into their heads - not literally but by using proven psychology lessons. The first way is to use emotions to hook your consumers on. Try to incorporate more sentimental value and meaning when it comes to marketing rather than using statistics and facts. Sparking a reaction or creating excitement is a great way to be remembered by your viewers. The second way is having your viewers be committed to you, whether it's a small mailing subscription or e free book is a great way to have consumers become hooked on to you and increases the chance of consumers supporting your brand. A third way is to ask questions to your viewers and then answer them. People love to learn so if you can fulfill their desire for knowledge - for example through powerful headlines then it might help you generate more clicks on headings Fourth, Avoid losses. No one likes to lose. Try learning more about your consumers and addressing their concerns through your brand. Lastly, Make your brand-friendly. Say things in a friendly tone, present things lightheartedly, it’ll help your brand stand out and have customers empathize with you. For more information visit our website at https://thedigitalmarketinginstitute.org/ Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Aug 20211min

Hi, my name is Rajvansh Thapar and I am from the International Institute of Digital Marketing. Today I am going to talk about content marketing for brand growth and cover a few tips and tricks to utilize for content marketing for your brand. First of all, content marketing should be your utmost priority since it is going to resonate the best with your current and future audience. You need to have a solid foundation in content marketing. But the underlying question is, how do you create content? There are four stages in the process in my opinion 1 Need to understand the target audience 2 Which social media channels are you going to implement 3 What is the kind of content you’ll be utilizing? This can be videos, gifs, images, blogs, or newsletter 4 You need to have a content schedule for multiple platforms where you should be posting your content This is a basic explanation of the process and I will cover up the details in future podcasts. Coming to the second part there are some methods that you can utilize to leverage content marketing for your growth. 1 The number 1 utilizing more videos. 2. Utilise customer stories and testimonials 3. Run Giveaways 4. Behind the scene content For more information visit our website www.digitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

10 Aug 20212min