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Hello, my name is Megan McCook and this is your guide to digital marketing for the vegan business. I’d like to go over some of the benefits of digital marketing in this very specific industry. It’s very important to build trust with customers and develop your brand's authority, especially in order to compete with other businesses within this industry. It’s also important to reach as many people as possible and that means vegan and non-vegan buyers. One way to do that is smart content marketing. Content marketing involves the creation of valuable and informative content targeted towards a specific audience. In this case, that audience is those folks whose attention has been captured by a desire to lessen their ecological footprint, or maybe those with a recent awareness of the unethical practices within the meat industry. Content marketing is an essential tool for successful digital marketing. You can visit my blog to continue exploring the options available to you and really get started on success. I look forward to seeing you there. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Aug 20211min

Hi my name is Mariam Anjum from the International Institute of Digital Marketing Today I’m gonna explain the basics of Digital Marketing. Digital marketing is the promotion of brands and selling of products or services on the internet. It is the process of using different online marketing channels like search engines, social media platforms, and email to reach your target audience. Through digital marketing, you can find new customers, interact with them, and build a connection with them. Digital marketing has several types, the important ones are website marketing, search engine optimization, content marketing, PPC advertising, social media marketing, email marketing, and video marketing. How does Digital Marketing work? Well, digital marketing works in a simple way. First, you need to understand what your brand is about and specify your goals. What DO you want to achieve? whether it is to raise awareness, increase sales, or connect with your customers. Then you need to decide which social media platform to use to fulfill your goals. For example, paid campaigns on Google and Facebook can be done to increase sales. Also, you can create a plan to set your budget, define your target audience, set your performance metrics, and so on to make things easier. Digital marketing has a lot of different channels that are grouped into two main categories. Online and offline marketing channels. The main difference between them is that online marketing channels are only on the internet while offline marketing channels have to do with digital devices that are not necessarily connected to the internet. To understand how digital marketing works it is highly recommended to pursue a digital marketing certification and get certified. It is one of the best ways to learn the different processes of digital marketing. I hope by now you have got a general idea of digital marketing. For more information visit our website www.thedigitalmarketinginstitute.org"" Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Aug 20212min

Hi, my name is Leago from the International Institute of digital marketing. Have you ever heard someone say work smarter and not harder? Well look no further these 6 reasons will help you do just that! 1.It's customizable - you can customize the target audience by specifying age groups and more 2.Measurable - you can measure how the target audience is reacting to a campaign 3.Customer Interaction - you can engage with customers in real-time 4.Costs - Businesses can easily afford to do advert campaigns 5.Adjustable - So when your targeted area is responding well to your campaign, you can adjust the area to get a wider reach. 6.Accessibility - Customers have a portable marketing tool in their hands most of the time and we call this amazing tool a smartphone. That means digital marketers have easy access to their target audience throughout the day. For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

3 Aug 20211min

Hi, this is Larry from the International Institute of Digital Marketing. In this podcast, I’m going to introduce some tips regarding how to engage your content with the platform's characteristics, taking examples based on my current work as a TikTok marketing intern. We all know content marketing is essential since it usually formulates the first impression your audience will get. We create content to present our value, mission and obtain audiences. But, sometimes there can be a problem, that your content or even your company’s culture is not appealing to a platform’s mainstream user. In such a case, what shall we do? My current intern company is a Swedish fashion start-up, who specifically focuses on promoting equality and diminishing discrimination in the fashion and modeling industry, by providing a website where everyone can equally register their profile to be exposed to modeling agencies. Such a feature determines its social media contents are always inspirational, influential, educational, and sometimes even critical. These are generally contrary to TikTokers’ appetite since they mostly prefer simple and funny content. Based on these facts, I, together with the company’s CEO and the marketing division, did lots of research and identified some trendy TikTok fashion themes which can be adopted by our accounts. We also retrospected our previous blog posts, figured out why some contents are popular, while others couldn’t. During this process, the marketing division insisted on the company’s value and mission, instead of being deviated from the original intention. What’s more, the company keeps its target audience's range in mind, knowing exactly whom to attract. Besides, we took efforts to balance what is popular and the company’s mission. Also, we used analytics tools to figure out previous performance through data regarding likes and followers. Last but not least, we actively reviewed comments, since it’s an important source of direct feedback. For more detailed information about this case, please visit our website. Thanks for listening. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketi

2 Aug 20212min

Hi, My name is Lameck Madzura from the international institute of digital marketing. Allow me to take you through my business journey into the digital world. With the disruption of covid 19, which shocked the world, I decided to take the plunge, leave my day job and start my own clothing company called TLC. As exciting as it was was journey also came with a lot of challenges, which included driving people to my website, delivering on time, and not achieving potential returns. To help me curb these difficulties, I joined the IIDM as an intern, where I gained experience with SEO techniques, Google keywords planner as well as creating better social media content by the use of canvas and headliner Today I run a stable brand that is listed on 1 of the biggest online shopping stores called takealot. We are now able to sell 200 units monthly and our ranking on the search engine is now high To learn more on how to become digitally successful visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

2 Aug 20211min

Hi my name is Kristal Ochoa from the International Institute of Digital Marketing, and I will be sharing with you Ways You Can Make Digital Marketing Your Career. Here is a question for you. When you hear the word “Marketing,” what comes to mind? Well to give you an update on things, marketing has gone digital, as in digital marketing. To give you a brief definition of what digital marketing is, it is the use of anything from smartphones, laptops, social media sites, etc. to promote any products/services and track the target audience. Let’s briefly explore the categories in Digital Marketing you can make into your career. Keeping this in mind, with years going on, the digital world advances, so you can never go wrong with being involved in Digital Marketing. Let's first talk about SEO, which stands for search engine optimization. It involves creating and searching for the best keywords in order for the brand to appear in the top list of the search engine. Next, we have Content Marketing. It consists of storytelling to the audience and having an engagement. Whether it is creating social media posts, creating videos, or writing a blog, it is important that you are telling a story to the audience and making sure there is brand awareness. Moving on to Email Marketing. It is a popular way to build a relationship and communicate with the audience. With Email Marketing, you can be creative and come up with different ideas to engage and bring awareness. The last category is Social Media Marketing. It involves ALL social media platforms, You are not only posting on social media, there’s more to it. You have to measure and analyze the traffic that is visiting a certain social media page. I could go on, but I want to give you a brief explanation, and I hope you have an idea of where to start on your new journey in the world of Digital Marketing. The career choices are endless and you can begin learning and experiencing these skills through Youtube videos, Instagram, Hubspot, internships, school, and more. "For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

2 Aug 20211min

Hi my name is Jessica Kalanda from the international institute of digital marketing Are you keen on supporting sustainable businesses or a sustainable business trying to get your digital marketing in check? today I am here to share with you 5 ways sustainable brands benefit from Digital Marketing. Did you know that nearly 70% of online consumers look at a product review before making a purchase? What is Sustainability? In simple terms it improves the quality of our lives, protects our ecosystem, and preserves natural resources for future generations. 1.Reduces carbon footprint Digital marketing helps brands to reduce their carbon footprint and eliminate traditional marketing strategies that can harm the environment. Instead of handing out flyers and using a lot of paper, you are communicating to a large audience using digital channels to live stream product launches, using social media to advertise and conduct surveys. 2. Able to reach and interact with their target audience at once With the help of the internet and its tools, brands are able to actively communicate with their audience and educate them on sustainable practices. These brands can interact with all their clients, receiving feedback and based on reviews, find out what their audience wants. There are many analytic tools like google analytics and many more. 3. Marketing campaigns advocated by customers. Sustainability is a big lifestyle trend that millions of people around the world have decided to start practicing. They benefit from this by using their customers' reviews and change stories to advocate for them. The use of Instagram or influencer marketing has benefited sustainable brands. 4. Effectively saves time & money Digital marketing can save you time and money if done right. You can communicate with your audience and satisfy their needs. Using tools like Keyword Planner and Google Analytics will help you keep track of your site's SEO. The international institute of digital marketing offers courses on how to work SEO like a pro. 5. Staying true to your brand= Brand loyalty 2018 chocolate sales grew by 4.5%, while sustainable chocolate sales increased by 16%. Being consistent with your brand throughout your page and involving your audience in the brand's evolution, makes them feel like they are a part of your brand thus keeping them loyal and relating to what you stand for. In conclusion Sustainable brands have a big market, the right content, and marketing methods will allow them to reach that audience. IIDM offers an array of different digital marketing courses to allow you to work on your digital marketing for your business/brand. There is everything for everyone for more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing

2 Aug 20212min

DIGITAL MARKETING? PLEASE GROW MY BUSINESS!! Day by day, businesses are making use of digital marketing. Platforms such as social media, email marketing, SEO, and many more. With this, small and large businesses have the opportunity to interact with their target market, as well as to attract new and potential customers. There are a number of benefits when using digital marketing, such as: It is cost-effective Maximum control of marketing efforts Digital marketing has made it possible for small businesses to compete with our so-called “large businesses” which personally I think is good for the economy. CONNECTS WITH TARGET MARKET Constant interaction from a business to customers can create brand loyalty. How businesses can do this is by : Replying to direct messages Questions and complaints. ENHANCE SALES Digital marketing with the help of Ecommerce, allows businesses to introduce online stores. So this satisfies both customers who prefer to shop while at home, as well as customers who prefer to shop in-house. COST-EFFECTIVE Unlike large companies, small businesses have smaller marketing budgets and less money to spend on campaigns. With the use of digital platforms, businesses can save a huge amount of money. For more information visit our website. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

2 Aug 20211min