Offering A personalized shopping experience in lock-down both online and in-store

Offering A personalized shopping experience in lock-down both online and in-store

Hi My name is Meenakshi from the international institute of digital marketing Today I am going to talk about offering a personalized shopping experience in lock-downs both online and in-store Leisurely moving across the stores, strolling down the aisles, and discovering new items that you didn’t know existed is what a normal customer’s expectation of a shopping experience is. Picture this scene. A customer walks in and logs into their account online using face recognition. As they walk around, they can scan their phone on products and signage which in turn gives more information about the product on screen. In today’s post-covid world, there is an increased focus on hygiene and with social distancing measures in place, the shopping experience runs the risk of alienating customers. Therefore, there is an even more increased need to connect with customers on an emotional level to pump in the joy and excitement of shopping. Technology can aid retailers to enable in-store customer journeys a seamless experience. Biometrics is popular to maintain a balance between security and convenience in registration and payment processes. Face recognition trials have proved to be an efficient way to authenticate payments. Automation of the check-out process, monitoring customer movements for their preferences is now a reality using the Internet of Things(IoT). For a seamless shopping experience online, providing personalized search results, optimizing search results pages are ways online retailers can retain customers. Live chat and maintaining social media pages are popular options to provide instant answers for any questions that the customers have which is no different than a salesperson helping customers in-store. Retailers have to keep an eye on the latest e-commerce technologies to bring about the reality of creating convenient, magical, and engaging experiences to delight, serve and support customers. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

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Why is Digital Marketing important for businesses?

Why is Digital Marketing important for businesses?

In this era of #technology where an #approach towards every single #aspect has #changed, even the way #businessesapproach their #customers has #changed. #Traditionalmarketing is being replaced by #digitalmarketing. The #invention of the #internet has #changed the world #drastically. #Digitalmarketing is the new norm for a #successful #business. Here is why #digitalmarketing is important for your #business: Read more:https://blog.thedigitalmarketinginstitute.org/why-is-digital-marketing-important-for-businesses/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20212min

Email Marketing​ Best Practices​

Email Marketing​ Best Practices​

The #dos​ and #donts​ for #EmailMarketing​ #Emailmarketing​ is an extremely important #strategy​ used by #digitalmarketers​ in order to build #relationships​ with future prospects or current and even past #customers​. It’s a huge opportunity for #marketers​ to #communicatedirectly​ with their #customers​ in a very personal way. It is important that #digitalmarketers​ follow their own #strategy​ or practices that they believe will be successful. But what are the obvious best #practices​ and common mistakes that are made in an #emailmarketingcampaign​? Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20212min

5 steps to create​ your HANDMADE BUSINESS​ online​

5 steps to create​ your HANDMADE BUSINESS​ online​

When we start a #newbusiness​ we aim to reach as many people as possible. If you are thinking of expanding your #handmadebusiness​ in the #digital​ world this is an article you need to read. These are the 5 #fundamental​ #steps​ for a #handmadebusiness​ that will help you start on this new #platform​. 1. Build your #ownstory​ 😉 First of all, we need to be clear about our #story​. What makes your #handmadebusiness​ different from a mass #production​ #company​?… your unique story! You don’t need to have a super extraordinary #story​ behind it, only need to give your #customers​ an #honest​ and #realstory​ that they can relate to. Read more: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

A Guide to SEM​ with GoogleAds​

A Guide to SEM​ with GoogleAds​

The #digitalmarketing​ #trends​ are ever-changing, however, one really interesting #digitalmarketingtool​ is #SEM​. Before we go ahead with what exactly is #SEM​, let’s talk about #digitalmarketing​ first. #DigitalMarketing​ is #advertising​ through #digitalplatforms​ which vary according to the type of #strategy​ you are using. These #strategies​ would include #socialmediacampaigns​, #searchengineoptimization​, #paidmarketing​, #searchenginemarketing​ (#SEM​), etc. What is #SEM​? #SEM​ is a #strategicmarketing​ approach where #businesses​ pay #Google​ to list their #websites​ or #promote​ them when you #search​ for a #specifickeyword​. As you may have seen, when you #search​ for a #specifickeyword​, you see some #websites​ promoted at the top, those #businesses​ are using #SEM​ and #GoogleAds​ to #promote​ their #businesses​ through #paidmarketing​. Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for #marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp​

10 Mai 20211min

Boost​ your social media​ with this 5 powerful tips​

Boost​ your social media​ with this 5 powerful tips​

Can #socialmedia #boost your #business? If you are an #entrepreneur or are #aspiring to become one, this is for you. With this current situation of an endless #pandemic, you may wonder: how can I #promote my #smallbusiness when things seem to be more difficult? Well, #socialmediamarketing is the answer! #SocialMediaMarketing #Statistics Certainly, there are a variety of #socialmediaplatforms that you could use to #boost your #smallbusinessmarketing and some of the most known are #Facebook, #Instagram, #Snapchat, #YouTube, #Twitter, #TikTok, #LinkedIn and others. In January 2020 the number of people on #socialmedia was 3.80 billion users and 5.19 billion was the number for people who use mobile phones to #access their #socialmedia. So, why not take this information and use it for your own #businessadvantage? Read more: https://blog.thedigitalmarketinginstitute.org/boost-your-social-media-with-these-five-powerful-tips/ Globally Recognized #DigitalMarketing #Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING ™ is a certifying body founded in the USA by several long-standing #marketers. We have years of experience in #business, #marketing, and more, and have put forth our combined experience to develop #IIDM. #DigitalMarketing is something that’s all around us, yet there has been no solid foundation for #marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Mai 20211min

The Psychology​ behind Digital Marketing​

The Psychology​ behind Digital Marketing​

#Humans​ are complex. We are a mixture of #feelings​, #thoughts​ , and #memories​ also, #body​ and #soul​ are linked. Our #mind​ is #involved​ in #everything​ we do, and one of the things we often tend to do is #buy​. We need many things for our #survival​: #food​, #cleaning​ , and #healthitems​, #clothing​, and also other things don’t “need” but buy them anyways. Why is that? Let’s see: Between the #rational​ and the #emotional​ 95% of the #buyingdecisions​ we made are not #rational​ or #logical​, they are #unconscious​. Without #emotions​, we cannot make choices. #Emotions​ are a very important part of ourselves: we feel all the time, and psychologists say there are no “negative” #feelings​, even if we are mad or sad, those are #proper​ and #natural​ #feelings​ everyone has. However, if we link it into the field of #Marketing​, humans prefer to associate #buying​ with nice #feelings​, as #happiness​, #nostalgia​, and #excitement​. Read more: https://blog.thedigitalmarketinginsti...​ Spanish: https://blog.thedigitalmarketinginsti...​ Globally Recognized #DigitalMarketing​ #Certifications​: https://thedigitalmarketinginstitute....​ INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ Learning Leaf: https://thedigitalmarketinginstitute...​ For Course Details: https://thedigitalmarketinginstitute...​ ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF #DIGITALMARKETING​ ™ is a certifying body founded in the USA by several long-standing #marketers​. We have years of experience in #business​, #marketing​, and more, and have put forth our combined experience to develop #IIDM​. #DigitalMarketing​ is something that’s all around us, yet there has been no solid foundation for #marketing​ in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of #modernmarketing​. Because of this, the need for a solid, stable foundation for #marketing​ in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing​ #digitalmarketing​ #digitalmarketing​ #marketing​ #socialmediamarketing​ #socialmedia​ #business​ #marketingdigital​ #branding​ #seo​ #instagram​ #onlinemarketing​ #advertising​ #digital​ #entrepreneur​ #contentmarketing​ #marketingstrategy​ #digitalmarketingagency​ #marketingtips​ #follow​ #smallbusiness​ #design​ #bhfyp​ #love​ #webdesign​ #like​ #photography​ #graphicdesign​ #content​ #art​ #fashion​ #bhfyp​

10 Mai 20211min

What is digital branding?

What is digital branding?

Digital branding is how you design and build your brand online through websites, apps, social media, video and more. Digital branding consists of a combination of digital marketing and internet branding to develop your brand online. Why does a digital brand presence matter? Well, look up from that phone you’re probably on… We’re all using our devices constantly. Most of us engage with the larger world through the lens of the internet, which makes it essential for brands to reach target customers and convert one-time users into long-term loyalists. Digital branding enables any company to make its presence known anywhere—even in the palm of your hand. After all, if my mom has an Instagram, why shouldn’t my favorite shoe brand? For more details visit us on: https://thedigitalmarketinginstitute.org

10 Mai 20211min

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