Why Social Media is Important for your Business!

#IIDM #Digital #Marketing I'm Tricia Murray, a digital marketing student with the International Institute of Digital Marketing. My topic is “your digital footprint is your brand for life” What is a digital footprint, the information about a particular person that exists on the internet as a result of their online activity? It is very important that you think carefully before you post. This could result in future loss of employment, damage to one’s character and rejection for future employment, loss of business, etc. It could be seen as fun and games to write anything you please, however, there could be repercussions in the long run. “Be wise in your presence online”, professionalism, proper attire, good communication skills, etc. “Think before you post it could cost you dearly”. Your presence online is your brand identity and should represent well. Simply stated, a digital footprint is a trail an individual leaves behind when one goes on the internet. Your activity on social media platforms, website, browsing history, online subscriptions, photos and videos uploaded, anything that is linked to your name and email address. Digital natives frequently put their names on everything online so their footprints are very extensive. In considerations, one can decide what personal information they share by tweaking what is made public. There are third-party tools that exist that are available to manage parts of one’s digital footprints that are not known to an individual. It is more imperative than adults guide the younger generations who have grown up in a social and digital environment to be cognizant of what they are posting, which could affect their future is the most critical step. If these youngsters are not properly motivated very little direction will be compelling for them to follow. Your digital footprint is your brand identity in a global world that is long-lasting. Everything you do on the internet is traceable and can not be destroyed. Your future depends on it and requires careful actions on the part of the user on the worldwide web. Professionalism and good friendly manners are required. Your brand is a marketing tool so use it well and making improvements to your digital life is a continuous lifelong goal. Think before you post. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #ma

13 Okt 20212min

#IIDM #Digital #Marketing A novel coronavirus (COVID-19) was identified in 2019 in Wuhan, China. This is a new coronavirus that has not been previously identified in humans. As the effects of Covid -19 are felt around the world the Real estate is being impacted in many different ways, depending on the region and asset class. I realized that we are facing a new reality and that this reality holds within it great business opportunities, there is a need to reconstruct how we operate and there is an opportunity for creating a new business or work value in the Real estate industry. The housing situation in most African countries is characterized by overcrowding, inadequate and dilapidated infrastructures, poor access to essential services such as water supply, electricity, and sanitation facilities. Covid-19 is a highly contagious viral disease that requires sustainable isolation and social distancing for it to be effectively contained, especially in overpopulated cities. Most low-income and middle-income houses in Lagos, for example, were not designed to meet these requirements. This has a negative effect on the spread of these diseases and as such people will move and demand house types that meet the isolation and distancing requirements. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Okt 20211min

#IIDM #Digital #Marketing Hi, I’m Tanya Prinsloo from the International Institute of Digital Marketing. As technology is evolving, we are seeing some interesting digital marketing tools on the rise. Ever wondered if you are talking to a human or a bot on the other end of the line? Chatbots are a digital marketing tool transforming the customer service landscape and changing the way businesses interact with customers. A chatbot is a computer program that simulates human conversation through voice commands, text chats, or both. Chatbot, short for chatterbot, is an artificial intelligence (AI) feature that can be embedded and used through any major messaging application. This digital marketing tool is used by organizations to engage with customers through various customer service channels like email, phone, SMS, and social media. Chatbots are reshaping online services and continuously improving customer experiences. Many businesses are moving to integrate automated AI-based solutions such as chatbots to provide faster and cheaper customer services. As the digital marketing scene continues to evolve, it is important for businesses to find solutions and improved ways to connect with consumers. For more information on Digital Marketing, visit our website at www.theinternationalinstituteofdigitalmarketing.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Okt 20211min

#IIDM #Digital #Marketing My name is Saleem Abdulhadi from the international institute of digital marketing. Sport has also become digitized and so have its marketing and communication strategies. But what are the elements that make up digital marketing for the sports industry? Let’s start with a not insignificant fact: many people love to play sports. Suffice it to say that, according to FIFA, more than 260 million people play soccer, or 4% of the world’s population Basketball, for its part, also has a large number of fans: there are an estimated 400 million players around the world, both professional and amateur. This means that there are millions and millions of people who engage in sports every day, who could become customers or users and who therefore constitute the target audience of many companies operating in the sports sector. One of the great advantages of digital marketing is that it has all the tools to create and exploit new touchpoints. digital marketing is worn on the wrist Among fitness bracelets, shoes with tracking devices, smartwatches to download sports and wellness applications, wearables are becoming more and more widespread, becoming an increasingly important product category of great interest for the main players in the sector Wearables, first of all, are a valuable source of data. Not only do they record individuals’ workouts and performance data, but they also track their habits and behaviors, reporting, for example, the most followed route, training times, favorite circuits, etc. The digital marketing of sport is also that of influencers Another way for digital marketing to grow and consolidate a given sports business is to exploit the digital dynamics of influencer marketing. No longer just sport In addition to representing an increasingly important business, it is also a sought-after territory to conquer for all new technologies and digital solutions, since it has specific characteristics that are fundamental for digital marketing: the importance of the experience, the centrality of the human element, the strong identity relationship. This is in addition to a strong ability to build emotionally involving stories, which is the basis of modern, effective, and essential digital communication. For more information please visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcomp

13 Okt 20212min

#IIDM #Digital #Marketing Digital Marketing Ethics With the rise of social media and instant messaging culture, it has become easy to post anything without considering the consequences of Digital Marketing Ethics. It’s increasingly important for every digital marketer to become more conscious of their messaging style, content creation strategy and its impact on society as a whole. This includes reflecting upon reasons behind business conduct whilst online. Violating Children’s Privacy Laws YouTube came under fire recently for violating children’s privacy laws, specifically by collecting data from children under the age of 13. Following an investigation by the American Federal Trade Commission, YouTube now plans to end its practice of using targeted adverts on videos that children are more likely to watch. The notion of privacy violation, especially when children are involved, is shocking, and it forces us to examine how — and why — digital marketing works and what role the marketer plays in this. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Okt 20211min

#IIDM #Digital #Marketing Hi, my name is Reneilwe Nyeleti Bianca Shirilele from the International Institute of Digital Marketing™. Amongst other things, I am African. Mixed. Culturally, not racially. I identify as a young woman belonging to the Vatsonga people of South Africa, who originated from the Central and East African regions and settled down in the southern parts of Africa. I can be found in Mozambique, in Giyani, in Zimbabwe, in Swaziland. You name it, I am there. My language belongs to one of many Bantu languages. I am known for my bright and colorful designs and upbeat music. I am part of Africa, I am Africa. I have other siblings, too, 51 of them; the Kenyan, the Malawian, the Zambian, the Tanzanian, the Angolan, Ghanaian, ku hlaya i ku xurha. (they are too many to count, albeit equally important. Such is the knowledge passed down to us by our grandparents and uncles, who then become our ancestors. Such is the importance of knowing your history to know your identity moving forward. And forward we are, in the digital era, in the covid-era. An era where we cannot meet and be jovial as in the ancient days. An era where our young ones seem indifferent to our teachings and histories as part of the African fingerprint. In an era where digital marketing is the new norm, and instead of rejecting our cultures and wearing eurocentric principles, we can adapt our African versatility in arts & culture, our own start-ups, and to the world. This is how we can preserve our cultures as African people in the digital marketing age. The future of African Cultural Sustainability is still bright, we adapt. For more information, visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

12 Okt 20212min

#IIDM #Digital #Marketing Hi my name is Mische Fernandez from the international institute of digital marketing Musicians need to learn digital marketing now and why. Let's start with What is digital marketing? Digital marketing is marketing on digital platforms, such as social media, Emailing, and website content. It is a way of connecting to people and businesses in a more efficient and easier way for both businesses and customers. Digital marketing saves time and money. When you create music you’re creating a product, most independent musicians don't think of their art as a product or what they do as a business because for years we have been told that art isn't a “real” job. However, a lot of time and creativity goes into creating music as well as learning sound engineering which is not easy. Once the creating and editing process is done now you need to market your music to people, and you're most likely going to do that on social media, this is indeed digitally marketing your music. Digital marketing goes hand in hand with being a musician, they fit like puzzle pieces. You don't need to be extremely talented these days, you just need to learn good digital marketing skills. For more information visit our website www.thedigitalmarketinginstitue.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

12 Okt 20211min

#iidm #Digital #Marketing Hi, my name is Michaela Kruger from the International Institute of Digital Marketing. As you see by the title of this video, I am going to give you the perfect brief recipe to use that can help you successfully market to Gen Z. This is everyone born from 1995 upwards. Gen Z can be a very tough crowd to market to. With a generation that spends almost all of their time online, we lose interest very quickly. The first ingredient in this digital marketing recipe would be to create content that is relatable to Gen Z. So what exactly does this mean? Therefore, you will need to use: - Memes (photos or videos that are humorous and copied and easily spread by internet users, often with slight variations) - Short TikTok styled videos - Aesthetic videos/content. This includes videos that follow a specific theme, whether this is a bright & clean feel or a dark and moody feel. * DO NOT abuse the use of popular acronyms or slang as this might make you seem like you’re trying too hard to fit in. * Gen Z is the more racially and ethnically diverse group therefore be relatable. * They are often well informed about environmental issues and tend to support brands that care for the environment. * Using relatable people in marketing campaigns works really well! Moving on to some clever marketing tactics you could use. * Gen Zers are interested in brands that create an opportunity to collab as well brands that engage with their customers or potential customers. So, this means that Gen Z should be able to: - Participate in a product review - Creating content for brand competitions - Being able to send in product idea submissions and attending brand events. 70%-74% of Gen Zers have had social media profiles since the age of 12! Therefore, it is a great idea to use Social Media platforms such as Tik Tok & Instagram to gain attention and popularity. * Entertaining content always wins! * Use Influencer marketing smartly! Using micro-influencers with a following between 5000-10 000 yields better results than influencers with hundreds of thousands of followers. I have highlighted quite a few good tactics that are guaranteed to work. So just remember the most important points are to ensure that your digital content is exciting, new, relatable, simple, and entertaining. Use social media and create short videos as this seems to be most successful. Ensure that your brand engages with its customers and cares about environmental and social issues. Thank you for listening. For more information visit our website www.thedigitalmarketinginstitute.org/. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #

12 Okt 20212min