International Institute Of Digital Marketing™26 Aug 2021

How To Use Amazon Attribution For Ad Campaigns

Amazon attribution makes it possible for certain sellers to track what happens to every user they send to the platform. But amazon attribution isn’t just a url tracking tool. It has several key features marketers will want to leverage.

Hi, i’m cally, from the international institute of digital #marketing, let’s look at how to use amazon attribution for ad #campaigns

1. Full-funnel amazon analytics

Amazon attribution significantly increases the number of sales funnel data brands have access to. You’re not just limited to conversion data. Instead, amazon lifts the curtain on how consumers interact with your product on their platform, providing metrics like clicks, detailed page views, and how many times customers add your product to their basket.

2. On-demand amazon conversion metrics

You can see campaign performance as and when it happens. Real-time reporting means marketers can optimize their #marketing #campaigns faster than ever before.

3. Customer insights

Because of the wealth of metrics amazon attributes provides, marketers can understand how the users they send to their store behaveonce they get there. Do they add the product to their basket as soon as they land on a page? Do they find a different product they prefer? Do they not buy anything at all? Amazon attribution lets you answer all those questions and more.

4. Separate tracking for each advertising channel

Amazon attribution lets marketers create different

Tags for every #marketing channel. facebook ads, Google adwords, Blog posts, Social media posts, it doesn’t matter. You can make hundreds of tags so you always get granular detail on the performance of every channel.

For more information, visit www.thedigital#marketinginstitute.org

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