The Role of Artificial Intelligence In Marketing

Let’s look at 15 BIG NAMES IN ONLINE MARKETING. 1. Instagram “Instagram is a favorite #Social network because of its #Social storytelling simplicity. From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more im#Mediately and deeply with people than any other platform. 2. Twitter Twitter is excellent to keep in touch and communicate appreciation to those people that support you. 3. Buffer “Buffer. Is good for Two reasons. (1) YOU CAN INSTALL A BROWSER WIDGET THAT LETS YOU BUFFER ANY PAGE OR IMAGE YOU COME ACROSS TO BE SENT IM#MEDIATELY OR LATER. (2) ITS CONTENT INBOX: YOU CAN ENTER THE URL OF A FAVORITE BLOG AND BUFFER INSTANTLY CREATES A HUGE LIST OF TWEETS FROM THAT BLOG. 4. BuzzSumo “With BuzzSumo you can see what is hot in your space on #Social #Media and what isn’t. From there you can craft ideas on the type of blog posts you should write to generate traffic and leads. 5. Animoto “Native video is the top-reaching post type on Facebook and gets three times the engagement of link posts and two times that of photo posts. Animoto has great templates, themes, and stock music. 6. Moz’s Fresh Web Explorer It’s great for setting up mention alerts as well as finding content to share #Socially through keyword notifications. The mention authority feature works directly with Moz’s page and domain authority metrics and helps sort through all the noise you normally get with catch-all monitoring tools. 7. tweeps map Tweeps Map gives you a visual representation of where your followers are geographically. You can then run targeting to followers from specific areas and make sure that the content is relevant and valuable for those followers.” 8. Sumo “Sumo is a hybrid tool that’s a bit like a Swiss Army knife. It helps you thrive and survive in the wilds of the digital world by creating #Social-sharing buttons – onsite, SMS, Flipboard, and WhatsApp – and tracking your #Social counts on blog posts. 9. Tailwind “TAILWIND allows for quick and efficient posting to Pinterest. It’s a scheduling app on steroids, helping you to choose not only when to post for maximum engagement but also what might go viral thanks to their pixel-matching technology and image recognition capabilities. 10. ELEVATE 11. Twitter Promote Mode 12. Facebook Audience Insights 13. Sprout #Social 14. Kicksta (formerly Kickstagram) “ 15. TikTok #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

10 Jul 20215min

Hello everybody, my name is Dustin Christian Kencana, and I am a digital analyst intern for IIDM. Today, I want to talk about The Importance of Digital Literacy As we progress, technologies have become more ubiquitous. This means that technology has become intricately integrated into our daily lives, which is why we need to understand and therefore be able to use it to its full potential. So, why it is important for digital marketers Digital literacy may sound like a mundane concept that you understand, but to thrive as digital marketers being exceptionally literate brings an edge to your work. Being digitally literate does not only mean that you can use technology well, it also means understanding the nuances and complexity involved with the technology. Let us use Instagram as an example. Being digitally literate with Instagram means understanding the affordances that come with the application, but it does not stop there. Being literate with Instagram also means that you understand to not spam/be rude in the comments section or even knowing the best time to post on social media. This is why being digitally literate is one of the most important necessities for digital media marketers. Never stop learning In the digital media industries, trends come and go. Additionally, there is always going to be new technology that expands and opens new possibilities of the digital media scene. This is why the most important thing is the will to never stop learning, always update and equip yourself with the necessary skills to navigate this digital landscape. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

9 Jul 20212min

How can start-up businesses use digital marketing to their advantage? 1. Assuming you have your business name and logo, create your social media presence. Start by creating a Facebook, Instagram, Twitter, and Linkedin, you may wish to create a YouTube channel or branch out to other social media channels of your choosing. 2. If you don’t have a logo already, create one or get someone else to create one. A logo is very integral to creating a unique brand allowing potential consumers to easily identify your business. It is the perfect way to use creative design to summarise your products or services. 3. Optimise your content for Search Engines. To begin, carry out keyword searches to improve your visibility on search engines. By doing this, you can see the words your potential consumers are most often using when searching on the internet, particularly when shopping. 4. Set up a system so you can track your results. It is important for any brand to track their results so they can know if they need to improve or not or know what areas can be better worked on. These are just a few tips to get you started on your digital marketing journey as a start-up company, once you get started with these tips you have a solid foundation for your business to gain the exposure you need. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

9 Jul 20211min

Hi, this is Coco from the international institute of digital marketing. In today’s podcast, I will be providing a comprehensive Beginners' Guide to becoming an Affiliate Marketer in 2021. I am sure we all dream of making money in our sleep. In today’s digitally driven world, this is actually possible via affiliate marketing. Affiliate marketing is a monetization model that is low in risks and easy to execute. Simply put, an affiliate marketer makes money by promoting a company's product through a referral link. Here’s a simplified guide on how to start your affiliate marketing business: The first step is to choose a digital platform for you to build an audience. This step will differ from person to person. Ranging from blog sites to social media platforms, it ultimately comes down to choosing the media you are most familiar with. The second step is to choose an audience and a niche to focus on. This should be something you are passionate about and genuinely interested in. For example, beauty, fashion, fitness, etc. This will allow you to create a more authentic narrative. And the third step is to link up with retailers and find products you want to promote in order to make money. There are a growing number of affiliate marketplaces today. Examples include Amazon Associates, Affiliate Future, and ClickBank. Alternatively, you can also search for brands and products you already enjoy and see if they have an affiliate program. The final step is to promote your product. This brings us to the content creation side of digital marketing. In essence, a good product review needs to be informative, personal, and authentic. This can be achieved through: Conducting your own in-depth research Create tutorial and “how-to” type of content Use relevant search terms So, are you ready to start your affiliate marketing business? Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

9 Jul 20212min

AdTech Fortunes After the Cookie: Podcast. As the cookie crumbles, What comes next for Digital Advertisers and Marketers? Is it time to ditch Chrome? How to prepare for the next step of digital advertising? Let’s dive in and find out …... Hi, I am Charu Shedha. And I am working as a Brand Marketing Analyst Intern With the International Institute of Digital Marketing. After months of speculations, Google has finally decided to phase out the end of third-party cookies by 2022 and this will soon be the reality for marketers. While the demise of third-party cookies is shaking up the world, marketers face the dual challenge of finding alternatives that enable identification and are privacy compliant. The growth of the ad tech world is highly dependent on their ability to use third-party products efficiently where they follow the consumer’s cross-web behavior and their preferences for targeted advertising. Have you ever wondered how Google, Facebook, and Amazon practice targeted marketing? They actually don't depend on third-party cookies; rather these platforms carry lots of data on an individual scale which directly helps them a target. These are known as “ Walled Garden”. Chrome is one of Google’s most powerful data-gathering tools. Now, how will this impact and what can marketers and advertisers do? No doubt the cookie crumbling will enhance the user's privacy and security but it will leave a huge void in advertising capabilities, especially for those dependent on data-driven digital marketing. But this is not the end, since the first-party cookie still stands tall in the game. Also, second-party data tie-ups can be leveraged for marketing and advertisers can see placing apps at the center of their data strategy. Contextual advertising is not affected by the new laws. Google is also coming up with Google’s Privacy Sandbox to strike the right balance between advertising revenues and a user’s right to privacy. Google wants its Privacy Sandbox to be a private ecosystem by default. Google has offered this technology for internet-based advertising. In this approach, groups of people with common interests could replace individual identifiers. This effectively hides individuals “in the crowd” and uses on-device processing to keep a person’s history private on the browser. This is a welcome change and we can expect more emphasis on user privacy and security with the new technologies coming up. Digital Marketing will surely see a huge shift in ad tech and martech sectors in the future around these changes. Thank you for listening. IF you find it interesting, do check out my blog for more insights. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #mark

9 Jul 20212min

Hello, my name is Chaitanya Raghuvanshi and I am one of the brand marketing analysts at the International Institute of Digital Marketing™. Utilizing social media to the full extent as a major digital marketing tool will help you advance in the career coaching and counseling industry. Here are 3 ways to leverage social media marketing for career counseling startups. Firstly, take advantage of Instagram reels and TikTok. Small businesses and startups are using reels and TikTok to create videos about their brand with the hopes of it blowing up. Regular posting along with relatable and informational content can increase your chances of blowing up. Tips on how to study or improve your career skills and talking about the negative impacts of career pressure on mental health could attract millions of users. Thirdly, consider LinkedIn as the go-to social media marketing platform for career guidance companies. LinkedIn enables users to connect with professionals in their career industry making it an ideal place for people needing career guidance. Lastly, ensure every customer activity is being noticed by the company. The comments section of every social media platform acts as a place where clients can ask any doubt, post a review or a complaint. Customers can directly message your company on social media about counseling appointments or prices and their questions can be answered within seconds. To learn more about digital marketing, subscribe to our channel, thank you. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

9 Jul 20211min

#content #marketers #b2b Done right, #b2b #content marketingcan certainly match -- and sometimes, maybe even rival -- the creativity and appeal of the best b2cones. And we want to recognize the brands that are breaking that mold and creating great #content that grows fervent, dedicated audiences. 1. Cb insights: newsletter What it does well The cb insights newsletter shares some of the finest insights on technology, venture capital (vc), and emerging businesses, but it does so with fun images that ultimately relate back to the subject. The messaging remains relevant, even among the hint of silliness. Takeaway for #marketers: remember your buyer's goals When you’re dying to create truly unique, cutting-edge #content, it’s easy to stray from your organization’s mission and focus. 2. Mattermark: raise the bar What it does well Raise the bar rounds up the best stories about a variety of different industries, giving you a great snapshot of trends to watch and news stories to follow without having to search for them yourself. Takeaway for #marketers: educate your buyers Think about the problems that your product or service already aims to solve for customers. Then, turn that into relevant #content that’s going to both save time for and inform your audience -- and make it easy for them to access it. 3 . Unbounce: page fights (r.i.p.) What it does well Unbounce, a landing page software company, created an engaging microsite, page fights. Takeaway for #marketers: diversify your channels The internet is only going to become more crowded. And as the human attention span dwindles, that makes it even more important to create #content that engages and maintains your audience’s attention. 4. Deloitte insights What it does well Deloitte is a professional services company specializing in consulting, tech, auditing, and more. Creating informed, useful #content for individual, specialized audiences is core to its marketing strategy. Takeaway for #marketers: separate your buyer personas If your company has a number of specialties, creating #content microsites for each of them is one way to keep that information organized, discoverable, and easy to navigate. Plus, it can never hurt to establish your brand as a go-to resource. 5. Zendesk engineering What it does well Zendesk realized that there’s an audience to be tapped that’s seeking insights and expertise on the technical side of the product, so it used that to build an entirely independent #content property. Takeaway for #marketers: tell your brand story Dig beneath the surface of the solutions your company provides. You offer solutions -- but what is your process? What have you learned? That makes you do what you do so well, and how did you get there? #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #love #webdesign #like #photography #graphicdesign #content #art #fashion #bhfyp

9 Jul 20214min

Hi there, My name is Bala Satheesh. I am a Content Marketing Analyst with the International Institute of Digital Marketing. Today I am going to speak about five digital marketing tips that I believe will be absolute gold when it comes to running a small business. Running a small business can be hard. As a small business owner you might find your voice being drowned out by large corporate and established competitors. You might not be too sure where to start when it comes to digital marketing. But these tips will help you get started and move in the right direction. Number 1: You should do Competitor research and try to set yourself apart. The best way to stay ahead of the curve will be to get to know your competitor. The most obvious and easiest way to start will be a simple google search. You can have a look at how your competitor positions itself in the market and what they offer as their “selling points”. You should also look for ways to set yourself apart from the said competition. It might be through the service, or through better customer service, etc. Number 2: Create eye-catching content for social Media The best way to catch the attention of a potential client will be through the content that you post on your social media channels. The design should be impactful and informative to the customer in such a way that they take action. You might be thinking to yourself, I don't have the means to hire a marketing team to help you with this. Well, you don't have to. There are free sites like Canva that really simplify the design process for you. It makes it quite easy for even a newcomer to design to churn out design in a consistent and professional manner. Number 3: I can't stress this enough, but, Market yourself on Social Media. Over 93% of the world’s population is on Social Media. It is almost a no-brainer at this stage. You have to be posting and interacting with customers regularly on Social Media getting the word out about your business. Slowly, but surely the results will come And number 4: Email Marketing Once you have built a small customer base you can look into Email Marketing. This is a fantastic way to get repeat business from customers who have already shown an interest in the kind of services you offer. And last but not least Number 5: Solidifying your knowledge What I have given you so far are some pointers as to where to start when it comes to your digital marketing strategy. One of the best ways to get yourself on the right track would be through study. Websites like youtube where you found my little free video will also host 1000s of hours of free content that can help you improve your design skills or understanding SEO and so on. Or you can sign up for a free digital marketing course with Google or Hubspot. One of the courses that have really really helped me was the Digital Marketing Master course provided by the International Institute of Digital Marketing. The course actually helps you get a well-rounded understanding of digital marketing plus hands-on practical experience. I will link all the websites I have mentioned in the description below. This is Bala Satheesh signing off. Have a wonderful day wherever you are in the world. Ta! Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years.

8 Jul 20214min