International Institute Of Digital Marketing™6 Sep 2021

The Beginner’s Guide To Technical Seo

Technical #seo is the most important part of #seountil it isn’t. Pages need to be crawlable and indexableto even have a chance at ranking, but many other activities will have minimal impact compared to content and links.

Hi, i’m cally, from the international institute of digital marketing. Here is a beginner’s guide to technical #seo.

What is technical #seo?

Technical #seo is the process of optimizing your websiteto help search engines like google find, crawl, understand, and index your pages. The goal is to be found and improve rankings.

Understanding crawling

How can you make sure search engines can efficiently crawl your content?

Crawlers grab content from pages and use the links on those pages to find more pages. This let’s them find content on the web.

How to see crawl activity

For google specifically, the easiest way to see what they’re crawling is with the google search console crawl stats report which gives you more information about how they’re crawling your website.

If you want to see all crawl activity on your website, then you will need to access your server logs and possibly use a tool to better analyze the data. This can get fairly advanced, but if your hosting has a control panel like cpanel, you should have access to raw logs and some aggregators like awstats and webalizer.

These tools help you improve the technical aspects of your website.

Google search console

Google’s mobile-friendly test

Chrome devtools Ahrefs toolbar Pagespeed insights

For more information, visit www.thedigitalmerketinginstitute.org

#seo #internallinks #seotools

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