DIGITAL MARKETING STRATEGY FOR START-UPS

HI, MY NAME IS CHANCE SIBOMANA FROM THE INTERNATIONAL INSTITUTE OF DIGITAL MARKETING. TODAY I AM GOING TO BE TALKING ABOUT DIGITAL MARKETING AND WHAT IT IS IN GENERAL. IF WE WERE TO BREAK IT DOWN, DIGITAL REFERS TO TECHNOLOGIES AND COMMUNICATION BEING ONLINE WHILE MARKETING IS THE PROCESS OF ATTRACTING CONSUMERS TO A COMPANY'S PRODUCT OR SERVICE. SO DIGITAL MARKETING REFERS TO MARKETING THAT IS DONE THROUGH THE DIGITAL ONLINE PLATFORMS. THESE PLATFORMS COULD RANGE FROM SOCIAL MEDIA TO EMAIL MARKETING,PAY PER CLICK AND THAT IS TO NAME A FEW. BIG BUSINESSES OR SMALL BUSINESSES USE DIGITAL MARKETING RATHER THAN OFFLINE (TRADITIONAL) MARKETING LIKE RADIOS, NEWSPAPERS TO BRING IN MORE CONSUMERS/CUSTOMERS. AND THAT'S BECAUSE IT HAS BEEN PROVEN THAT BUSINESSES CAN BENEFIT GREATLY FROM DIGITAL MARKETING IN TERMS OF OPPORTUNITIES AND GROWTH. IT CAN RESULT IN INCREASED EXPOSURE AND SALES TO THE BUSINESS. AFTER ALL, AS A BUSINESS OWNER, YOU WANT TO INCREASE YOUR PROFIT. FOR MORE INFORMATION VISIT OUR WEBSITE:WWW.THEDIGITALMARKETINGINSTITUTE.ORG THANK YOU #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

21 Sep 20211min

#IIDM #Socialmedia #Marketing Hi there. My name is Billy from the International Institute of Digital Marketing. In this Podcast, I will take you through five(5) social media marketing blunders to avoid while marketing your business on social media. One(1). Avoid connecting with random accounts just for the sake of it. You'll have more followers, but is there any quality in that pool of followers when it comes to your business? Also, liking and commenting on a number of odd things may be beneficial; you'll get noticed, but make sure you're doing it for the proper sort of exposure. Two(2). Don't Create The Same Content-Type. A lot of organizations make this error, continuously recycling the same type of content and losing followers and engagement as a result. Three(3). Becoming Inactive. It is critical to continue publishing on social media. If people notice you haven't updated in months, you risk losing followers and undermining the trust that social media may bring for your company. It also reduces the likelihood of being exposed to new potential followers. Four(4). Replicating the Exact Same Post. Any company that does this is making a huge mistake. If you send a Tweet on LinkedIn with hashtags and emoticons, it won't get as much attention as it would on Twitter. LinkedIn is a social networking site for professionals. Always double-check your tone, because what could seem casual on Twitter should be more official on LinkedIn. Five(5). Not Scheduling Content. Always make sure that your content is scheduled to go out on specified dates for the month ahead. If you do this, you won't have to stress over what to publish when you find out you've fallen behind. For more info visit our website, thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Sep 20212min

#Digital #Marketing #Influencer Hi, my name is Ayanda Nkosi from the international institute of digital marketing. In this podcast, we will be exploring the world of digital marketing and how influencer marketing plays its role in it. We will be looking at some of digital marketing’s strategies however we will only be focusing on influencer marketing. We will also look at ways in which influencer marketing will aid your brand. We will then put influencers into 3 main categories in accordance with the size of their audience. I will also be sharing two of the best influencers and ( I am not even exaggerating, at least that is my opinion) within digital marketing namely Pam Moore with her accomplishments as well as her details on where you can find her, and Neil Patel with his accomplishments as well as his details on where you can find him. Last but not least,I think brands should definitely invest in influencers as their digital and creative content will be used to attract target audiences in the best ways possible. For more information please visit our website www.thedigitalmarketinginstitute.org. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Sep 20211min

#IIDM #Digital #Marketing What is Digital Marketing? Essentially, it's a term used to describe any marketing efforts that take place on the internet or on a digital device. Why is digital marketing important? Digital marketing helps you reach a larger audience than you could through traditional methods. It is more cost-effective than traditional methods of advertising. Benefits of digital marketing It is cheap and all you need is the internet. You can measure it. The world is your limit. Most common types of digital marketing Sponsored content You as a brand pay another company or entity to create and promote content that discusses your brand or service in some way. Social media marketing Is the use of social media platforms and websites to promote a product or service. Conclusion Digital marketing affects people's interactions, work, purchases, and habits. Digital marketing has had a profound impact on the traditional ways of marketing. Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Sep 20211min

#IIDM #Marketing #Business Hi, my name is Annelie Wentzel from the International Institute of Digital Marketing. Starting your own freelance business can seem like a daunting task. All the insecurities and worries come to the front and sprinkle a little bit of doubt around your idea, but don’t worry about it! Here are some helpful tips to steer you in the right direction to get your business up and running and get those clients lining up in no time. Marketing yourself is one of the very important factors when it comes to creating your own business from scratch. People need to know you exist and if selling yourself is something new to you or something you feel uncomfortable with, no stress, this will help you all the way. *Know your brand Know exactly what you are going to be selling to potential clients. Decide on a set of skills you are going to offer and know what you can and cannot do. *Getting a website or online portfolio to showcase your work Before you can start selling yourself you need to be able to show your potential clients exactly what they are getting, or a rough estimate if anything. Setting up a website for your brand is not a necessity but highly encouraged as it is a visual representation of what you have to offer. *Network yourself Networking may feel like an awkward and cliché activity but it is the basis of any business. Don’t look down upon the idea and rather embrace it as a new challenge. Meeting new people and interacting and selling yourself can be fun for some people but for others, it can seem like an impossible task. You have to get out of that comfort zone and meet your potential clients, promote yourself and keep those relationships going in the long run. Networking in person is essential to make personal connections and keep those connections going on an online platform afterward. *Persistence Starting from the bottom is the building foundation of any business. If this is your first try at getting clients and you don’t have previous experience with client work, don’t worry about it! Spend some time creating some of the types of designs you would want to create for your clients. If you are focussing on branding, create a few logos and matching stationery and post that on your social media, website, and/or portfolio. Even if you have no experience this is a good way to show what you are capable of and lure in some potential clients. Don’t stop designing. Keep practicing and getting better. It is never guaranteed that you will get your first clients on the first day. Don’t just sit there and wait for something to happen. Work on your skills and expand on others. *Paid Marketing and online tools If the idea of marketing is new to you and you need some assistance with learning how to do it properly, there are quite a few places to check out that can teach you what to do. IIDM™ has numerous courses for any level of knowledge to help you get on track with marketing. All in all, it is not rocket science to market your own company. It just needs some commitment and love for the work that you do. Making the leap from independent to business owner can be challenging but with these few tips, you can be assured that your hard work will pay off in the end. It won’t happen overnight, but consistency is key to the success of your business. For more information visit our website www.thedigitalmarketinginstitute.org Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have

17 Sep 20211min

HOW TECHNOLOGY WILL INFLUENCE DIGITAL MARKETING Hi, my name is Anastacious Maphanda from the International institute digital marketing emotion trainer with digital marketing. Technology will influence digital marketing, how technology will influence digital marketing, well technology has transformed marketing by making campaigns more personalized and immersive for people and creating ecosystems that are more integrated and targeted for marketers. Is moving at such a quick pace that device, occupation, and even forms of social media and also create a shift in the future, but staying on top of the trends will ensure the long-term success of the business. Customers and marketers need to learn about the pros and cons of digital marketing to get the best out of it. Technology in digital marketing has a great deal, with all these technologies advancing the world of digital marketing and gaining more remarkable success and maintaining their position in the long. Thank you. #IIDM #Digital #Marketing Globally Recognized #Digital #Marketing Certifications: https://thedigitalmarketinginstitute.org/ INTERNATIONAL INSTITUTE OF #DIGITAL #MARKETING ™ Learning Leaf: https://thedigitalmarketinginstitute.org/Learning-Leaf/ For Course Details: https://thedigitalmarketinginstitute.org/courses ------------------------------------------------------------------------------------------------------- INTERNATIONAL INSTITUTE OF DIGITAL MARKETING ™ is a certifying body founded in the USA by several long-standing marketers. We have years of experience in business, marketing, and more, and have put forth our combined experience to develop IIDM. Digital Marketing is something that’s all around us, yet there has been no solid foundation for marketing in many, many years. In the news, there are blunders again and again by companies, failing some of the core aspects of modern marketing. Because of this, the need for a solid, stable foundation for marketing in the modern world is needed-- a foundation with the ability to be built upon and developed with time. #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

17 Sep 20211min

Having #multiplelocationseoenables businesses to attract website traffic from various states or countries across the globe. If you have it in place, you can expand your customer base and quickly grow your business. Hi, i’m cally, from the international institute of digital #marketing. Here are some tips to implement multiple-location #seo. 1. Create a page for each location on your website The first step is to create pages based on your business’s or consumers’ location. You can get this done by building a logical site structure to make it easy for search engines to find landing pagesdedicated to a particular area. 2. Optimize each page for the location Google won’t know your page is for a specific location unless you make an effort to optimize it. This involves including the location in your title tag and meta description. 3. Create localized content for each location Next, you’ll have to create localized content based on the products and services available in a particular location. E-commerce stores with distinct products and services based in each region could consider creating the following landing pages: ● Store location ● Images ● Product pages ● Service pages ● Blog posts These efforts ensure local customers will find information that is relevant to them when they check out your website and make a purchase. 4. Sign up for google my business Create a google my business account with listings for each location of your business. A good listing should include basic business information, product photos, reviews, and social media pages. 5. Showcase reviews Consumers regularly search for reviews before considering a purchase from an online store. 93 percent of consumerssaid online reviews could influence their buying decision. Customers can easily write a review by clicking on your google my business listing. 6. Create local business listings for each location Besides google, you can create local business listings on sites like yelp and bing to improve your local search results. Similar to google my business listings, this should include relevant business information such as location, hours, and directions. 7. Build backlinks for each location Backlinking is a crucial part of multiple #seo. Businesses who want to improve their rank across multiple locations will need to build backlinks to individual pages for each location on their website. You can get this done by reaching out to bloggers in your community. For more information, visit www,thedigitalmarketinginstitute.org #seo #multiplelocationseo #marketing #contentmarketing #digitalmarketing #digitalmarketing #marketing #socialmediamarketing #socialmedia #business #marketingdigital #branding #seo #instagram #onlinemarketing #advertising #digital #entrepreneur #contentmarketing #marketingstrategy #digitalmarketingagency #marketingtips #follow #smallbusiness #design #bhfyp #webdesign #like #photography #graphicdesign #content #art #fashiondigitalmarketing #digitalmarketingagency #digitalmarketingsalary #whatisadigitalmarketing #digitalmarketingcompanies #digitalmarketingjobs #digitalmarketingcertificate #digitalmarketingcompany #digitalmarketingcourse #digitalmarketingservices #digitalmarketingstrategy #marketingdigital #digitalmarketingconsultant #digitalmarketingagencynearme #googledigitalmarketingcertification #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

14 Sep 20213min

According to marketsandmarkets, the subscription and recurring billing market will grow to around $7.8 billion by 2025. 1. Research the competition Your first step is researching the competition for the type of box you want to create: ● Identify your specific niche. The narrower the niche and the more “specialized” your #subscriptionbox, the better things may be. ● Check out the top-performing boxes in your niche. Assess what works and what they could improve on. ● Aim to offer something your competitors don’t. 2. Develop a business plan What’s included in a business plan varies depending on your business, but here are the key areas you should cover: ● Target market ● Business model ● #marketingplan ● Costs ● Metrics ● Distribution, sourcing, and fulfilment ● Pricing ● Company overview ● Key personnel 3. Determine which products to include in the box Choosing the right items is hard. Most companies overcome this by offering a certain type of box, such as themed #subscriptionboxes, personalized #subscriptionboxes, bestseller #subscriptionboxes, and sample #subscriptionboxes. 4. Set a price or price levels With so much competition out there, your box must provide great value for buyers’ money. Otherwise, you could lose subscribers quickly. 5. Determine a shipping process You can either handle the shipping in-house or outsource your shipping to a partner. Which is best? That depends on your business’ resources and needs. 6. Set up your website for #subscriptionbox orders You need to make sure your website can handle making sales. You can either set up your e-commerce store through a service like shopify or sell through a platform like amazon. 7. Market your #subscriptionbox After you’ve completed the previous steps, it’s time to start marketing your #subscriptionbox. Here are some ways to reach your target audience: ● Promote your #subscriptionbox on social media like instagram. ● Send newsletters advertising the box to your email subscribers. ● Approach influencers in your niche and ask about potential partnerships. ● Run an online giveaway. ● Create a marketing video and post it on a platform like youtube. 8. Review post-launch feedback Once you’ve been up and running for a few months, measure your performance. ● Make it easy for customers to leave reviews by setting up company profiles on various review sites. ● Offer incentives, such as a discount code for the next box, if a customer leaves a review. ● Identify trends in customer feedback and take action on them. For more information, visit www,thedigitalmarketinginstitute.org #marketingplan #targetmarket #subscriptionbox #digitalmarketingmanager #digitalmarketinginternship #digitalmarketinginstitute

13 Sep 20214min